Australia - Free-to-Air TV - Industry and Market Analysis


The 50-year old broadcasting infrastructure is undergoing its most dramatic change ever and this is only the start. As one of the last industries to go digital, broadcasters have been trying to hang on to analogue systems as this provided them with better options to protect their lucrative oligopolies. Digital TV (both FTA and pay TV) is providing more capacity and leads to an increase of companies that want to participate in this market. For how long will the government be able to protect these interests? Broadband will soon be able to delver television services and the question will be how long the traditional broadcasters will be able to survive without undergoing major structural changes. An interesting merger of telco and broadcasting infrastructure was launched in 2004.

Table of Contents

  • 1. Synopsis
  • 2. Another rearguard action for the broadcasters
  • 3. Despite recovery Free-to-Air (FTA) remain under pressure
  • 4. PricewaterhouseCoopers’ forecasts – towards 2006
  • 5. Broadcaster and telco merge – April 2004
  • 6. Is there a future for traditional broadcasters?
    • 6.1 Does broadcasting have a future?
    • 6.2 Impact of broadband
    • 6.3 New business models are needed
    • 6.4 So what’s the future?
  • 7. Digital TV challenging traditional broadcasters
    • 7.1 Broadcasters winning battles but losing the war
    • 7.2 Set to revolutionise the broadcasting industry
  • 8. Satellite TV and MDS - Hampered by government regulations
  • 9. Related reports
  • Table 1 – Audience ‘satisfaction’ with media in Australia
  • Table 2 – Audience usage statistics for broadcasting media in Australia

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Strategies & Analyses (Industry & Markets)

Number of pages 7

Status Archived

Last updated 16 Jun 2004
Update History

Analyst: Kylie Wansink

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