Australia - E-Retailing Marketing Issues, Malls, Search Engines and Portals
Last updated: 21 May 2003 Update History
Report Status: Archived
Report Pages: 8
Analyst: Paul Budde
Synopsis
With so much hype around it, e-commerce has ballooned up a host of optimistic projects. Many seem based on the notion that an ‘e’ in the name will overcome any lack of business plan or real market research and clear demand for services. Some projects have seen the Internet and electronic communication as another communication medium and distribution path, while some other projects haven’t. This report notes some projects to have emerged in Australia, noting the flawed history of online shopping malls, the limited role of portals, and some online advertising trends. Steady growth is continuing. Coles Myer is given as a case study of e-commerce hype and reality.Related Reports
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