Australia - Digital TV - Interactive TV and EPGs


While IPTV services have been launched by a number of Internet service providers and some TV manufacturers including Samsung, Sony and LG, iTV has struggled to gain widespread popularity in Australia. However, concerns still remain about the emergence of a sustainable revenue model and the current lack of unified technical platforms.

Electronic program guides attempt to focus on the consumer by freeing them from the concept of watching live TV with the viewer able to watch what they want, when they want, and how little of the program to view by the time-shifting and fast-forwarding features.

Electronic program guide offerings are also available from some IPTV providers. For more information on the major players, see our separate report: Australia - Digital Media - IPTV - Major Players.

This report provides an overview of the interactive TV and the electronic program guide markets in Australia with brief overviews of trends in other countries.

Key developments:

TV, EPG, electronic program guide, broadcasting, DTV, digital TV, NBN.

Companies covered in this report include:

Gem, Freeview, Network Nine, Apple, AUSTAR, FOXTEL, Telstra, Google, Yahoo, IceTV, YouTube.

Table of Contents

  • 1. Synopsis
  • 2. Interactive TV (iTV)
    • 2.1 Introduction
    • 2.2 Will iTV be overtaken by broadband
    • 2.3 New services and new market opportunities
    • 2.4 iTV and web interaction
    • 2.5 Regulatory and technical standards
    • 2.6 iTV will change with smart TVs
    • 2.7 Broadcasting versus broadband platforms
    • 2.8 Gambling and porn leading the charge
    • 2.9 Psychic TV
    • 2.10 iTV advertising
  • 3. Electronic Program Guides (EPGs)
    • 3.1 Introduction
    • 3.2 Market overview
    • 3.3 EPGs essential for new applications
    • 3.4 Mixing pot of industries
    • 3.5 New business models for EPGs
    • 3.6 Competition
    • 3.7 IceTV
      • 3.7.1 Background
      • 3.7.2 iPhone, Android apps and remote access
  • 4. Related reports
  • Exhibit 1 – Smart TV and Connected TV definition
  • Exhibit 2 – Interactive Program Guides versus Electronic Program Guides
  • Exhibit 3 – Free TV EPG background information
  • Exhibit 4 – Overview of the ICE EPG digital copyright court battle

Related Reports

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Digital Media
Strategies & Analyses (Industry & Markets)

Number of pages 11

Status Archived

Last updated 28 Feb 2012
Update History

Analyst: Paul Budde

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