Australia - Digital TV - Datacasting Overview and Analysis


Since its humble beginnings as text provisions on TV-based services such as Teletext, datacasting is experiencing renewed attention. The concept is to provide a broadcast vehicle to carry a combination of video, audio, software programs, streaming data, or other digital/multimedia content that can be transmitted continuously to intelligent devices such as PCs, digital Set-top Boxes and hand-held devices where it can be manipulated. The broadcast concept means that although a return path might be available, it is not required. Content can be received without being requested. Based on digital TV, datacasting is being viewed as an interactive alternative.

The first services were launched in late 2004. In 2006 the Howard government announced its decision on unallocated spectrum, with the allocation of two dedicated channels of television broadcasting spectrum nationally for new digital services. However, in 2010 the Rudd Government announced it would review the use of available spectrum and how it will be allocated. The government has released a green paper on what it calls the Digital Dividend or Channel A, which could deliver new free-to-air, in-home digital services such as datacasting.

Table of Contents

  • 1. Synopsis
  • 2. Regulatory framework
    • 2.1 Permitted content
    • 2.2 Datacasting licences
    • 2.3 Datacasting transmitter licences
  • 3. Government digital media reforms
    • 3.1 Liberal legacy
    • 3.2 Labor to reap digital dividend
  • 4. Other market developments
    • 4.1 Southern Cross Broadcasting launches a datacasting service
    • 4.2 Broadcast Australia
  • 5. Summary of datacasting developments and trials
    • 5.1 Year 2000
    • 5.2 Year 2001
    • 5.3 Year 2002
    • 5.4 Year 2003
      • 5.4.1 Launch of the first datacasting channel
    • 5.5 Year 2004
      • 5.5.1 NSW Government’s participation
      • 5.5.2 Macquarie Digital
    • 5.6 Year 2005
    • 5.7 Year 2006
    • 5.8 Year 2007
    • 5.9 Year 2008
    • 5.10 Year 2009
    • 5.11 Year 2010
  • 6. Brief history
    • 6.1 Origin in the 1970s
    • 6.2 Analogue services
  • 7. Related reports
  • Exhibit 1 – ACMA register of datacasting licensees – 2010
  • Exhibit 2 – Datacasting trial service markets – 2000
  • Exhibit 3 – Datacasting trial licensees – 2000
  • Exhibit 4 – Datacasting bidders – 2001

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Number of pages 11

Status Archived

Last updated 24 Feb 2010
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Analyst: Paul Budde

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