Australia - Digital Media - The Media Industry


Over recent years the traditional media companies have well and truly established themselves in the emerging digital media market. The more adventurous traditional media firms (Seven, Nine and the ABC) made early attempts to gain market share in the digital media space, but publicly funded organisations like the ABC and SBS are now gaining market share amongst digital viewers. Quality content is now crucial as digital platforms are becoming relatively commoditised. Telcos tried to claim this territory but continue to struggle to leverage their natural advantages. In Australia, alongside the ABC and News, Fairfax Digital has continued to compete for digital viewers. This report covers: ABC, Lachlan Murdoch, News Limited, PBL, Seven, Yahoo!7, Ten, Macquarie Southern Cross Media, WIN, Fairfax and Austereo.

Table of Contents

  • 1. Synopsis
  • 2. The rise of public sector digital media
  • 3. News Corp and subsidiaries
    • 3.1 MySpace
    • 3.2 News Digital Media – Australia
      • 3.2.1 Ringtones
      • 3.2.2 Mobizzo
      • 3.2.3 Fox Movies
  • 4. PBL – Nine – ninemsn
    • 4.1 PBL restructure
    • 4.2 ninemsn activities
  • 5. Seven Network
    • 5.1 Yahoo!7 partners with FTA broadcaster Prime
    • 5.2 Yahoo!7’s new online strategy
    • 5.3 Converged communications developments
      • 5.3.1 engin and acquisition of Unwired
      • 5.3.2 TiVo
    • 5.4 Analysis
      • 5.4.1 You want the spectrum? You buy the company.
      • 5.4.2 Seven moves towards Unwired
      • 5.4.3 Seven’s telco adventure headed for disaster
      • 5.4.4 Why buy engin?
      • 5.4.5 The dead-end street of TiVo
      • 5.4.6 Can Seven manage a nationwide WiMAX challenge?
      • 5.4.7 Godsend for engin and Unwired
      • 5.4.8 Good partners
      • 5.4.9 Conclusions
  • 6. ABC
  • 7. AOL
  • 8. Ten Network
  • 9. Fairfax Digital
    • 9.1 Digital media activities
    • 9.2 Fairfax content partners
    • 9.3 Google and Fairfax Digital agreements
    • 9.4 Partnership with Austero
  • 10. Foxtel
  • 11. Macquarie Southern Cross Media
  • 12. WIN SelecTV
  • 13. Related reports
  • Exhibit 2 – pblMedia structure

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Digital Media

Number of pages 13

Status Archived

Last updated 11 Jan 2010
Update History

Analyst: Paul Budde

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