Australia - Digital Media - Social Networks


Social media developments are fascinating and exciting. They show the great potential of the new communication and information tools that are becoming available thanks to the internet, Web 2.0, email, broadband infrastructure and mobile phones and tablets. However, for these new social media tools to succeed, they need to be fully and totally integrated into our daily communication.

Popular social media sites have come and gone over the last five or so years as users trend to new features that allow them to experiment and connect. Services include Facebook, Twitter, YouTube, Wikipedia, Foursquare and LinkedIn Instagram, Pinterest and many others. The battle however is still far from over, with companies trying to build viable business models around their ever increasing customer data bases.

There are currently more than 13.8 million Facebook users, 2.7 million Twitter users and 3.3 million LinkedIn users; and some of them access these sites several times a day. This rise in users continues the trend from 2009, when Australians interacting with brands via social networks jumped by more than 60%. Increased use of mobile broadband through mobile devices is driving consumer uptake, with many businesses now also investing in social media and also expecting a return.

This report includes BuddeComm’s assessment of social media as a communication tool and includes information on some of the most prominent social media sites, including broad statistics both Australian based and global trends.

Key developments:

Social media, users, rankings, on going developments and crowd-sourced campaigns.

Companies mentioned in this report include:

Google, Facebook, YouTube, Twitter, LinkedIn, Foursquare, MySpace, Pinterest.

Table of Contents

  • 1. Synopsis
  • 2. Overview of key developments
    • 2.1 Mobile social networking
    • 2.2 Adult services
    • 2.3 Online dating
    • 2.4 OTT Communication
  • 3. Social network trends in Australia
    • 3.1 Sensis Social Media Report 2015
    • 3.2 Deloitte’s Media Consumer Survey - 2014
    • 3.3 Yellow Social Media Report
    • 3.4 Social media addiction
    • 3.5 Seniors social media usage increasing
    • 3.6 Social networking sites used to screen job applicants
    • 3.7 Social TV – content delivery of the future
  • 4. Key social networks
    • 4.1 Introduction
    • 4.2 Google
    • 4.3 Facebook
    • 4.4 LinkedIn
      • 4.4.1 Insights in its Australian members
    • 4.5 Twitter
      • 4.5.1 Statistical Overview
      • 4.5.2 7 million tweets a day
      • 4.5.3 EventWatch
  • 5. Business Market
    • 5.1 Yellow Pages Social Media Report – 2014
    • 5.2 Building lifelong customer relationships
    • 5.3 Vertical search site operators
    • 5.4 The organisation or group challenge
  • 6. Conclusions and trends
  • 7. Related reports
  • Table 1 – Global – subscribers to key social networks – 2015
  • Table 2 – Estimated social networking members by major sites in Australia – 2010 - 2014
  • Table 3 - Guestimates of Twitter users in Australia
  • Exhibit 1 – Mobile video chat and conferencing – a key growth area
  • Exhibit 2 – Examples of popular online dating sites
  • Exhibit 3 – LinkedIn at a glance – 2014
  • Exhibit 4 – Examples of Web 2.0 developments

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Digital Economy
Digital Media
Strategies & Analyses (Industry & Markets)

Number of pages 17

Status Archived

Last updated 25 Jun 2015
Update History

Analyst: Paul Budde

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