Last updated: 25 Jul 2011 Update History
Report Status: Archived
Report Pages: 9
Analyst: Paul Budde
We are getting a clearer view of where this media industry is going. The picture is still a bit blurred but increasingly we see the traditional TV media concentrating on digital TV. Investment-wise, that’s where their money is going. They have been unable to keep up with the digital media activities of the new players, which are dominating the broadband content and services market. Separately we are starting to see other activities that we classify as digital economy, such as e-commerce, e-health, e-learning and smart grids. These last activities are covered in separate BuddeComm reports.
While the traditional media companies have all established themselves in the emerging digital media market, Seven, Nine and the Australian Broadcasting Corporation were the first to enter. However, the market share of publicly-funded organisations like the Australian Broadcasting Corporation and the Special Broadcasting Service is growing significantly among digital viewers. Quality content is more and more crucial as digital platforms are becoming relatively commoditised. While telcos have tried to claim this territory they have continued to struggle to leverage their natural advantages.
In Australia, Fairfax Digital has continued to compete for digital viewers alongside the Australian Broadcasting Corporation and News Limited. In this report we cover the digital media activities of the Australian Broadcasting Corporation, News Limited, Freeview, ninemsn, Myspace, Yahoo!7, Ten, FOXTEL, AUSTAR, Macquarie, Southern Cross Media, WIN, and Fairfax.
As you know, I have resigned from the Labor Ministry and have decided not to re-contest the seat of Charlton at the next election – both for personal reasons.
Before leaving Parliament, I particularly wish to record my thanks to you for your generous and constructive participation in the deliberations that generated significant economic policy reforms for the Australian community. Continuous economic transformation is a key challenge that faces all Governments.
The development of sound public policy should always be contestable. Ultimately, good and equitable outcomes are not concessions to any particular interest group, but the careful balancing of interests to create the greatest possible benefit for the nation. You have contributed to that, and I sincerely thank you for it.
Greg Combet, Former Minister for Climate Change, Industry and Innovation
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