Australia - Digital Media - Apps and Services


Social media developments are fascinating and exciting. They show the great potential of the new communication and information tools that are becoming available thanks to the internet, Web 2.0, email, broadband infrastructure and mobile phones and tablets. However, for these new social media tools to succeed, they need to be fully and totally integrated into our daily communication.

Popular social media sites have come and gone over the last five or so years as users trend to new features that allow them to experiment and connect. Services include Facebook, Twitter, YouTube, Wikipedia, Foursquare and LinkedIn Instagram, Pinterest and many others. The battle however is still far from over, with companies trying to build viable business models around their ever increasing customer data bases.Increased use of mobile broadband through mobile devices is driving consumer uptake, with many businesses now also investing in social media and also expecting a return.

As broadband speed and capacity increases we are seeing a whole new range of gaming applications entering the market over the next decade. Not needing a console has increased access and created distinctions between console vs. casual gamers. Games are now integrated with other online services such as music and movies. The video and computer games industry in Australia continues to grow strongly. Much of the growth in digital has come from a jump year-on-year in mobile game downloads.

Online gaming and gambling can take players from outside the boundaries of their home countries where these online activities may or may not be sanctioned by the authorities. The global market is an expanding one where virtual online gaming and virtual online gambling is a growth market. There is a decline in the number of Australians who are gambling – but an explosion in sports betting, especially via online.

Key developments:

Electronic gaming machines, interactive gaming, video games, gambling, online

Companied covered in this report include:

Optus, Tabcorp, Sportingbet, FOXTEL, Sky Racing, Australasian Gaming Council, IEAA, Betfair, IGEA, Facebook, Google, Facebook, YouTube, Twitter, LinkedIn, Foursquare, MySpace, Pinterest.

Table of Contents

  • Mobile internet advertising

    • Background
    • Mobile ads in exchange for discounts
  • Over-The-Top (OTT) Communication Tools

  • General Usage Trends

  • App Usage Trends

  • The rise of the Access Economy

  • Key Social Network Providers

    • Statistics
    • Facebook
    • LinkedIn
    • Twitter
    • Instagram
  • Social Networks – Global Trends

    • Adult services
    • Online dating
  • Social Media Trends – Consumer Segment

    • Usage Trends – 2017
    • Sensis Social Media Report 2016
      • Penetration of Social Media
      • Social media usage on smartphones
      • Social media usage Trends
      • Online shopping trends related to social media
      • Online Advertising, ratings and reviews.
    • Sensis Social Media Report 2015
  • Social Network Trends – Business Segment

  • Video Game Market - Industry developments

    • Industry review 2015 – 2016
    • The Video Game market in 2016
    • The Video Game market in 2015
    • Game classification
    • Gaming targeted by DDoS attacks
  • Online Shopping

  • Online Music

  • Online News

  • Video Game Market surveys

    • Statistical Overview of the Market
  • Mobile gaming

    • Mobile gaming
    • Global trends
    • Tabcorp betting via mobile devices
  • Online gambling

    • Statistics
    • Online Sports betting – 2015
  • Related reports

List of Tables

  • Table 1 – OTT Communications Market – 2015 – 2016
  • Table 2 – Communicate by Service, Usage Patterns – 2013; 2017
  • Table 3 – Estimated social networking members by major sites in Australia – 2010 - 2017
  • Table 4 – Social Media Presence by Size of Business – 2016
  • Table 5 – Proportion of SMBs with a social media presence, by industry– 2011 – 2016
  • Table 6 - Traditional vs Digital Sales – 2015

List of Charts

  • Chart 1 – Communicate by Service, Usage Patterns – 2013; 2017
  • Chart 2 – Activities performed online by Australian internet users – 2017
  • Chart 3 –Use of communications apps, by activity – 2017
  • Chart 4 – Social Networks Actively Used – 2016
  • Chart 5 – Social Networking Sites Used – 2016
  • Chart 6 –Social Media usage by age – June 2017
  • Chart 7 –Top 10 Communications Apps Used – June 2017
  • Chart 8 – Proportion of businesses that have a social media presence – 2016
  • Chart 9 – Social Media Presence by Size of Business – 2016
  • Chart 10 – Proportion of businesses that have removed social media presence in last year- 2016
  • Chart 11 – Proportion of businesses that intend to get a social media presence in next year- 2016
  • Chart 12 – Proportion of SMBs with a social media presence, total – 2011 – 2016
  • Chart 13 – Proportion of Businesses that Advertise on each Channel – 2016
  • Chart 14 – Proportion of Businesses that found paying to advertise on a Social Media Channel Effective – 2016
  • Chart 15 – Preferred Entertainment Activities – Playing Video Games on any Device
  • Chart 16 – Preferred Entertainment Activities– 2012; 2016
  • Chart 17 – Online shopping 2014- 2017
  • Chart 18 – Most important influences on buying decisions – 2013; 2016
  • Chart 19 – Attitudes Towards Online Advertising – 2016
  • Chart 20 – Music Streaming Services Used (in last seven days)
  • Chart 21 – News brands used via online platforms in the last seven days – 2017

List of Exhibits

  • Exhibit 1 – Examples of popular online dating sites

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Digital Media

Number of pages 69

Status Archived

Last updated 20 Dec 2017
Update History

Analyst: Phil Harpur

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Paul owns and manages the world's largest online Telecommunications Consultancy and is very active on the international telecommunication scene. A very hard worker who is extremely well informed and well connected with all tiers of the ICT industry. He is the force behind the NBN project implementation and a catalyst for the progress of the Digital Economy between the Industry and the powers that be, in the government

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