Australia - Digital, IP and Mobile TV - Overview and Analysis - 2005


Take-up for digital TV receivers has improved considerably since broadcasts began in 2001. However, by mid-2005 digital TV was still only a niche medium with penetration of only 820,000 digital TV receivers. While DSL TV is being introduced in some developed markets around the world, progress is very slow in Australia. Telstra will certainly pull out all stops to make life as difficult as possible for potential DSL TV players; however, with the new access charges, wholesale facilities such as ULL and line-sharing are looking more interesting by the day. Video-on-Demand (VoD) exhibits good potential on the new information and entertainment superhighways, but the vested interests involved are making it very difficult to come up with workable models. With mobile TV becoming available, the industry has been looking at new technologies to deliver such services in a more efficient way.

Table of Contents

  • 1. Synopsis
  • 2. Digital TV
    • 2.1 Statistical overview
    • 2.2 Foxtel launches interactive TV ads
    • 2.3 What’s Optus doing with Foxtel?
    • 2.4 Foxtel business model remains flawed
  • 3. Broadband
    • 3.1 DSL TV
    • 3.2 Video-on-Demand (VoD)
    • 3.3 Case study - Anytime on TransAct V Digital
  • 4. Mobile TV
    • 4.1 Mobile Broadcast Multicast Services (MBMS)
  • 5. Market trends and analyses
    • 5.1 How to make money in a changing video market
    • 5.2 Broadcasting monopolies will crumble
    • 5.3 Tens of thousands of new video services
    • 5.4 New advertising models are overdue
    • 5.5 Why is permission-based not taken seriously?
    • 5.6 We need an innovative media and advertising industry
  • 6. Related reports
  • Table 1 – Estimated digital FTA TV households – 2001 - 2006
  • Table 2 – FTA TV adoption by device – mid-2005

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Strategies & Analyses (Industry & Markets)

Number of pages 9

Status Archived

Last updated 22 Nov 2006
Update History

Analyst: Kylie Wansink

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