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Australia - Digital Economy - Trends and Statistics

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Last updated: 23 Jun 2015 Update History

Report Status: Archived

Report Pages: 20

Analyst: Paul Budde

Synopsis

The digital economy affects everybody, including existing players such as telcos, banks, media wholesalers, services and retail. All businesses will eventually need to adapt to the new environment as new players enter these markets from different angles.

In 2015, digital technologies including the Internet are contributing $78.8 billion to Australia's economy, or 5.1% of GDP, according to a Deloitte Access Economics estimate.

This report highlights information from surveys that indicate how well businesses are prepared for the digital economy, where they participate, their strengths and weaknesses and the first interesting commercial starting points. It provides statistics in text, tabular and easy-to-read chart formats. This report also contains detailed statistics from e-business activity usage surveys taken over the last few years.

This indicates a strong acknowledgement of business benefit, including productivity gains and positive growth. It highlights a near unanimous view that active digital economy participation is important to future business success, despite a diversity of adoption, planning and sophistication across the business community.

Key developments:

Businesses using social media and websites to have an online presence, more businesses are preparing to enter the online world as revenue increases include other streams.

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BuddeComm's strategic business reports contain a combination of both primary and secondary research statistics, analyses written by our senior analysts supported by a network of experts, industry contacts and researchers from around the world as well as our own scenario forecasts.

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