Australia - Digital Economy - Trends and Statistics

Synopsis

The digital economy affects everybody, including existing players such as telcos, banks, media wholesalers, services and retail. All businesses will eventually need to adapt to the new environment as new players enter these markets from different angles.

In 2015, digital technologies including the Internet are contributing $78.8 billion to Australia's economy, or 5.1% of GDP, according to a Deloitte Access Economics estimate.

This report highlights information from surveys that indicate how well businesses are prepared for the digital economy, where they participate, their strengths and weaknesses and the first interesting commercial starting points. It provides statistics in text, tabular and easy-to-read chart formats. This report also contains detailed statistics from e-business activity usage surveys taken over the last few years.

This indicates a strong acknowledgement of business benefit, including productivity gains and positive growth. It highlights a near unanimous view that active digital economy participation is important to future business success, despite a diversity of adoption, planning and sophistication across the business community.

Key developments:

Businesses using social media and websites to have an online presence, more businesses are preparing to enter the online world as revenue increases include other streams.

Table of Contents

  • 1. Synopsis
  • 2. Market statistics and surveys
    • 2.1 Australian business earns $266.8 billion on the net
    • 2.2 Digital economy grew 50% in three years
    • 2.3 Businesses underusing digital tech
    • 2.4 Government lags in digital leadership
    • 2.5 Deloitte: digital economy to hit $139 billion by 2020
    • 2.6 Digital marketing survey
    • 2.7 Costs still hampering digital enterprises.
    • 2.8 SMEs are driving the digital economy
    • 2.9 Digital economy – business internet income
    • 2.10 Digital engagement SMEs
    • 2.11 Sensis e-Business Report – 2014
      • 2.11.1 Introduction
      • 2.11.2 Businesses using the internet for purchasing
      • 2.11.3 Advertising online
      • 2.11.4 Businesses online with websites
      • 2.11.5 Mobile internet access
      • 2.11.6 Internet usage on tablets
      • 2.11.7 Social networking use by SMEs
    • 2.12 e-trade index
  • 3. Smart Farming
    • 3.1 Smart Farm Armidale
      • 3.1.1 Smart farming
      • 3.1.2 Kirby Smart Farm
      • 3.1.3 Smart Farm projects
      • 3.1.4 Live map of soil and environmental conditions
      • 3.1.5 Monitoring cattle behaviour using GPS collars and ear tag tracking devices
      • 3.1.6 Access Cam
      • 3.1.7 SMART Farm control portal
      • 3.1.8 SMART Farm Innovation Centre
  • 4. The mining sector
  • 5. SmartICT
  • 6. Related reports
  • Table 1 – Proportion of businesses with a social media presence
  • Table 2 – Business internet income and annual change – 2002; 2007 - 2014
  • Table 3 – Top 5 uses of the internet by businesses – 2009 - 2014
  • Table 4 – The top 5 categories purchased by businesses using the internet – 2009 - 2014
  • Table 5 –Selling over the internet – 2009 - 2013
  • Table 6 – Selling over the internet by industry sector – 2014
  • Table 7 – Businesses with and the effectiveness of websites – 2009 - 2014
  • Table 8 – Top 5 uses of mobile internet – 2009 - 2014
  • Table 9 – Australians accessing the internet with a tablet – 2014
  • Table 10 – Top 5 internet applications used on a tablet in the past 12 months
  • Table 11 – Social networking use by businesses – 2010 - 2014
  • Chart 1 – Overview of business internet income and annual change – 2007 - 2014
  • Chart 2 – Overview of the top 5 categories purchased by businesses using the internet – 2009 - 2014
  • Chart 3 – Overview of percentages of businesses online – 2009 - 2014
  • Chart 4 – Overview of the trends of the top five uses of mobile internet – 2009 - 2014
  • Chart 5 – e-Trade Readiness Index rankings - 2014

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Licence Information

Focus Report Profile

Technologies

Digital Economy

Number of pages 20

Status Archived

Last updated 23 Jun 2015
Update History

Analyst: Paul Budde

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