Australia - Digital Economy - Statistical Overview and Analyses

Synopsis

The digital economy affects everybody, including existing players such as telcos, banks, media wholesalers, services and retail. All businesses will eventually need to adapt to the new environment as new players enter these markets from different angles.

In 2015, digital technologies including the Internet are contributing $78.8 billion to Australia's economy, or 5.1% of GDP, according to a Deloitte Access Economics estimate.

This report highlights information from surveys that indicate how well businesses are prepared for the digital economy, where they participate, their strengths and weaknesses and the first interesting commercial starting points. It provides statistics in text, tabular and easy-to-read chart formats. This report also contains detailed statistics from e-business activity usage surveys taken over the last few years.

This indicates a strong acknowledgement of business benefit, including productivity gains and positive growth. It highlights a near unanimous view that active digital economy participation is important to future business success, despite a diversity of adoption, planning and sophistication across the business community.

Key developments

Businesses using social media and websites to have an online presence, more businesses are preparing to enter the online world as revenue increases include other streams.

Table of Contents

  • 1. Synopsis
  • 2. The size of the digital economy
  • 3. Mobile economy expanded by $43 billion
  • 4. Australian business earn $266.8 billion on the net
  • 5. Digital economy grew 50% in three years
  • 6. e-trade index
  • 7. ICT tools can provide $8 billion of annual savings
  • 8. How to plan the economic transformation?
  • 9. The impact of Broadband On the economy
  • 10. SMEs are driving the digital economy
  • 11. Businesses underusing digital tech
  • 12. Most Australian small businesses are not digitally engaged
  • 13. Government lags in digital leadership
  • 14. Digital marketing survey
  • 15. Costs still hampering digital enterprises.
  • 16. Sensis e-Business Report – 2014
    • 16.1 Introduction
    • 16.2 Businesses using the internet for purchasing
    • 16.3 Advertising online
    • 16.4 Businesses online with websites
    • 16.5 Mobile internet access
    • 16.6 Internet usage on tablets
    • 16.7 Social networking use by SMEs
  • 17. The effects on the economy
    • 17.1 SmartICT manifesto
    • 17.2 Digital productivity
    • 17.3 New job creation
  • 18. Digital inclusion index
    • 18.1 The Hitnet story: helping to bridge the digital divide in Australia
  • 19. Related reports
  • Table 1 - Total transaction volume and cost per transaction by channel
  • Table 2 – Proportion of businesses with a social media presence
  • Table 3 – Business internet income and annual change – 2002; 2007 - 2014
  • Table 4 - e-Trade Readiness Index rankings - 2014
  • Table 5 – Top 5 uses of the internet by businesses – 2009 - 2014
  • Table 6 – The top 5 categories purchased by businesses using the internet – 2009 - 2014
  • Table 7 –Selling over the internet – 2009 - 2013
  • Table 8 – Selling over the internet by industry sector – 2014
  • Table 9 – Businesses with and the effectiveness of websites – 2009 - 2014
  • Table 10 – Top 5 uses of mobile internet – 2009 - 2014
  • Table 11 – Australians accessing the internet with a tablet – 2014
  • Table 12 – Top 5 internet applications used on a tablet in the past 12 months
  • Table 13 – Social networking use by businesses – 2010 - 2014
  • Table 14 - Brief outline of the history of Hitnet
  • Chart 1 – Overview of business internet income and annual change – 2007 - 2014
  • Chart 2 – Overview of the top 5 categories purchased by businesses using the internet – 2009 - 2014
  • Chart 3 – Overview of percentages of businesses online – 2009 - 2014
  • Chart 4 – Overview of the trends of the top five uses of mobile internet – 2009 - 2014
  • Exhibit 1 - Key ICT business tools

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Focus Report Profile

Technologies

Digital Economy

Number of pages 24

Status Archived

Last updated 10 Mar 2017
Update History

Analyst: Paul Budde

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