Across Australia more and more users are now shopping online from the comfort of home, while at work and even impulse buying using mobile devices. In fact many online retailers are finding mobile is their fastest growing sales channel, including eBay and Gumtree.
While online sales have been growing at around 20-30% annually, the overall market share was still under 10% of the overall market in early 2015. Many users cite the reasons of availability, convenience and pricing as well as delivery options as some of the reasons for purchasing online.
There are many choices from offshore e-tailers offering low cost deliveries, with onshore businesses that operate a retail web presence providing service and communication at a local level. Low start-up costs and minimal barriers to entry have seen many enterprises including bricks and mortar stores and online only stores successfully operating in the direct sales to consumers market.
This report explores the Australian online retail sector and identifies recent trends and developments, key players - supported by statistics and examples where applicable.
e-tailing, daily deals, vouchers, online auctions, mobile apps, mobile buying, coupons
AussieCommerce; e-Bay Australia, Groupon, Gumtree, Kogan, carsales, Sensis, Cudo, Grant Broadcasters, Spreets, Yahoo!7, OZtion, Woolworths, National Australia Bank, ACMA, Westfield, Amazon, SurfStitch, Alibaba, Quicksales, Graysonline, OurDeal, LivingSocial
Number of pages 27
Last updated 9 May 2016
Analyst: Paul Budde
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