Australia - Digital Economy - Online Retailing - Trends and Statistics

Synopsis

Across Australia more and more users are now shopping online from the comfort of home, while at work and even impulse buying using mobile devices. In fact many online retailers are finding mobile is their fastest growing sales channel, including eBay and Gumtree.

While online sales have been growing at around 20-30% annually, the overall market share was still under 10% of the overall market in early 2015. Many users cite the reasons of availability, convenience and pricing as well as delivery options as some of the reasons for purchasing online.

There are many choices from offshore e-tailers offering low cost deliveries, with onshore businesses that operate a retail web presence providing service and communication at a local level. Low start-up costs and minimal barriers to entry have seen many enterprises including bricks and mortar stores and online only stores successfully operating in the direct sales to consumers market.

This report explores the Australian online retail sector and identifies recent trends and developments, key players - supported by statistics and examples where applicable.

Key developments:

e-tailing, daily deals, vouchers, online auctions, mobile apps, mobile buying, coupons

Companies mentioned in this report include:

AussieCommerce; e-Bay Australia, Groupon, Gumtree, Kogan, carsales, Sensis, Cudo, Grant Broadcasters, Spreets, Yahoo!7, OZtion, Woolworths, National Australia Bank, ACMA, Westfield, Amazon, SurfStitch, Alibaba, Quicksales, Graysonline, OurDeal, LivingSocial

Table of Contents

  • 1. Synopsis
  • 2. A snapshot of the retail industry
    • 2.1 Statistical Overview
    • 2.2 ICT spend in retail sector
  • 3. Market Surveys and statistics
    • 3.1 Online retail keeps climbing up - 2016
    • 3.2 Online clothing sales take off
    • 3.3 ABS statistics 2015
    • 3.4 Online sales set to grow by 20% in 2016
    • 3.5 Online spending up to $38bn in 2015
    • 3.6 Online groceries shopping stays low
    • 3.7 Online retail sales dip
    • 3.8 Omni-channel shopping will become the norm
    • 3.9 Online supporting the growth of bricks-and-mortar shopping
    • 3.10 eWAY Q1 2015 Online Retail Report
    • 3.11 Consumers in the digital economy
    • 3.12 NAB Online Retail Sales Index
    • 3.13 Boomerang browsing
    • 3.14 Sunday shopping
    • 3.15 Over-65s go shopping online
    • 3.16 Low digital commerce adoption for retailers
    • 3.17 Online shoppers becoming more critical
    • 3.18 ABS: Online business reached $246.4bn
    • 3.19 Online shopping sales to reach $25bn by 2015
    • 3.20 Internet e-tailing to continue rises towards 2020
    • 3.21 Spending online to grow as tablet and smartphones uptake increases
    • 3.22 Omni-channel communication with customers
  • 4. Trends and Developments in retailing
    • 4.1 Don’t slow down progress –create it
    • 4.2 Australia still slow with in-store e-shopping
    • 4.3 Omni-channel Retailing
    • 4.4 Funky Retail
    • 4.5 Customer experience
  • 5. Key players
    • 5.1 Alibaba
      • 5.1.1 Exploring the Australian market
    • 5.2 Amazon
    • 5.3 Bigcommerce
      • 5.3.1 Partnering with Alibaba
      • 5.3.2 Partnering with PayPal
    • 5.4 carsales.com.au
    • 5.5 The Kogan store
    • 5.6 Mnemon
      • 5.6.1 DealsDirect
      • 5.6.2 Graysonline
      • 5.6.3 Oo.com.au
    • 5.7 Neto
    • 5.8 Surfstitch
    • 5.9 Westfield
    • 5.10 Woolworths
      • 5.10.1 Dark Store – Shadow Warehouse
    • 5.11 InStitchu – online tailoring
  • 6. Online auctions
    • 6.1 eBay
    • 6.2 Quicksales
    • 6.3 Gumtree
  • 7. The Coupon Market
    • 7.1 Overview
    • 7.2 Major players
      • 7.2.1 Cudo
      • 7.2.2 Scoopon
      • 7.2.3 Spreets
      • 7.2.4 OurDeal
      • 7.2.5 LivingSocial
      • 7.2.6 Groupon
  • 8. Related reports
  • Table 1 – Estimated retail trade revenue online and traditional – by industry
  • Table 2 – Online shopping growth Year on Year (YoY) in transactions by day of week
  • Table 3 – Online shopping transactions by time of day and percentage growth YoY
  • Exhibit 1 - Woolworths online sales hit $1.2bn
  • Exhibit 2 – Example items sold on average in Australia on eBay
  • Exhibit 3 – What’s selling on eBay mobile in Australia
  • Exhibit 4 – Interesting items from online auctions
  • Exhibit 5 – AussieCommerce

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Number of pages 27

Status Current

Last updated 9 May 2016

Analyst: Paul Budde

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