Australia - Digital Economy - E-Commerce - Trends and Statistics

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Last updated: 9 Aug 2011 Update History

Report Status: Archived

Report Pages: 17

Analyst: Paul Budde


While Australia has experienced rapid growth in online shopping, the lack of local big brand retailers selling online is enticing shoppers to buy from overseas competitors. Industry commentators say Australia is several years behind the US and UK and Australian consumers are voting with their wallets when it comes to shopping online.

The online spend that is directed towards international purchases varies between 3%-50% of the total spend in 2010, with overall estimates of online spending by households at 3%. Meanwhile in early 2011 about 25% of mobile users are shopping online with their mobile, with eBay reporting that an item is bought from a mobile every 15 seconds. The online economy is booming for some online markets with revenues increasing by up to 40% during 2010.

The digital economy affects everybody, including existing players such as telcos, banks, media and retail, and they will need to adapt to the new environment while new players will enter these markets from different angles.

This report surveys the first areas that customers are interested in and which are therefore interesting commercial starting points. It looks at topics about buying and selling over the internet, some of the players, and provides statistics in tabular and chart formats. This report also contains detailed statistics from e-business activity usage surveys taken in 2010.

Companies mentioned

Companies mentioned in this report include – e-Bay, Groupon, Gumtree, Harvey Norman, Kogan, carsales, Sensis, Cudo, Spreets, Yahoo!7, OZtion, Australia Post.

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