Virus impact over each market - telecom operators, government agencies and regulators' responses - revised forecasts for the next 5 years.
Last updated: 29 Jan 2010 Update History
Report Status: Archived
Report Pages: 12
Analyst: Paul Budde
While many advertisers are cottoning on to digital advertising, take up until now has been hampered by a lack of industry standardization and sophistication in targeting ads and personalising them.
However, advances in technology, trends and performance of mobile and online advertising offer great potential in areas such as display advertisements, electronic direct mail, integrated content, streaming video and email. Digital platforms will in future enable digital advertisers to employ targeted advertising based on a user’s specific profile.
Despite a first quarter slowdown due to the global financial crisis, revenues from online advertising in Australia grew by 19% in 2008/09 to reach a total market value of $510 million. Although site display revenues may pick up again as economic conditions improve, the swing toward performance-based solutions is expected to grow steadily over the next five years. The medium promises strong growth in areas such as mobile advertising which was valued at $7.5 million in the Australian market for 2008/09. Email direct marketing was a strong performer, recording a growth rate of 20% during the year, with online video’s market share increased significantly to 25%. This trend is expected to continue over the next few years especially as advertisers look for alternatives to the mainstream and established online display market.
Key Australian companies in this market are The Belong Group, BlueFreeway and Hyro. Advertisers are migrating from traditional media to new media as the web audience grows, potentially at the expense of the traditional media audience.
Dollar for dollar, Paul Budde and his team of expert analysts offer the best research regarding telecommunications and telecommunications related issues in the industry. Their products cover the entire globe, are in depth and authoritative. I can recommend them without reservation. It is easy to say because I mean it. Thanks to everyone there for top quality work.
Kristan J. Wheaton, Mercyhurst College Institute of Intelligence Studies
BuddeComm's strategic business reports contain a combination of both primary and secondary research statistics, analyses written by our senior analysts supported by a network of experts, industry contacts and researchers from around the world as well as our own scenario forecasts.
For more details, please see:
A selection of downloadable samples from our Annual Publications catalogue.
Have the latest telecommunications industry news delivered to your inbox by subscribing to Paul's FREE weekly News & Views.