Australia - Digital Economy - Advertising, Statistics and Revenues - Historical

Synopsis

An increase in advertising spending on the mobile sector has followed greater smartphone penetration among users, with smartphones and tablets becoming the primary device for many consumers. Advertising spending in the online advertising market increased again in 2014 and is set to grow steadily in coming years as businesses and consumers interact in this marketplace.

The increase in online advertising comes as Australian businesses expand their presence online and aim to see local sales win over from sales made offshore.

The increased use of video advertising and video viewing also continued in 2014, and will grow consistently for the next five or so years according to industry trends.

In this report we provide an overview of the Australian digital economy based on the online advertising market, with statistics, trends, forecasts, estimates and analysis in tabular, text and easy-to-read chart formats covering a wide cross-section of the sector.

Key developments:

Online advertising, video-based advertising, email advertising, mobile advertising, hard-copy advertising still popular with readers, digital media, social networking, NBN; includes IAB report to June 2014.

Table of Contents

  • 1. Synopsis
  • 2. Analysis of developments in the advertising industry
    • 2.1 The effect of big data on the advertising industry
    • 2.2 Online advertising does not improve the overall result for advertisers
  • 3. The online advertising market
    • 3.1 Online advertising market is maturing
    • 3.2 Online advertising revenue statistics
  • 4. Mobile internet advertising
    • 4.1 Background
    • 4.2 Mobile advertising to mature
    • 4.3 Mobile ads in exchange for discounts
  • 5. Other Market surveys
    • 5.1 Social Networking Sites
    • 5.2 Search advertising revenues
  • 6. Website usage statistics
    • 6.1 Top 10 Australian websites – 2010 - 2014
  • 7. Related reports
  • Table 2 – Market shares of key online advertising markets – 2008 - 2013
  • Table 3 – Online advertising expenditure and forecasts – 2000 - 2015
  • Table 4 – Estimated mobile device advertising in Australia – 2008 - 2015
  • Table 5 – Use of social networking sites by age group – 2008 - 2014
  • Table 6 – Use of social networking sites by demographic – 2008 - 2014
  • Table 7 – Estimated online paid search advertising revenue – 2005 - 2006; 2010 - 2013
  • Table 8 – Top ten websites by unique Australian audiences – 2010 - 2014
  • Chart 1 – Overview of online advertising expenditure and forecasts – 2003 – 2015
  • Chart 2 – Overview of social networking use by age group – 2010 - 2014
  • Chart 3 – Overview of paid search advertising revenue – 2005 - 2006; 2010 - 2013

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Licence Information

Focus Report Profile

Technologies

Broadcasting
Digital Economy
Internet
Mobile & Wireless Broadband and Media

Number of pages 10

Status Archived

Last updated 20 Apr 2015
Update History

Analyst: Paul Budde

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