Understand and measure the impact of COVID-19 on the telecom industry!

Virus impact over each market - telecom operators, government agencies and regulators' responses - revised forecasts for the next 5 years.

See updated country reports

Australia - Digital Economy - Advertising, Statistics and Revenues - Historical

Report Cover Image

Last updated: 20 Apr 2015 Update History

Report Status: Archived

Report Pages: 10

Analyst: Paul Budde


An increase in advertising spending on the mobile sector has followed greater smartphone penetration among users, with smartphones and tablets becoming the primary device for many consumers. Advertising spending in the online advertising market increased again in 2014 and is set to grow steadily in coming years as businesses and consumers interact in this marketplace.

The increase in online advertising comes as Australian businesses expand their presence online and aim to see local sales win over from sales made offshore.

The increased use of video advertising and video viewing also continued in 2014, and will grow consistently for the next five or so years according to industry trends.

In this report we provide an overview of the Australian digital economy based on the online advertising market, with statistics, trends, forecasts, estimates and analysis in tabular, text and easy-to-read chart formats covering a wide cross-section of the sector.

Key developments:

Online advertising, video-based advertising, email advertising, mobile advertising, hard-copy advertising still popular with readers, digital media, social networking, NBN; includes IAB report to June 2014.

Related Reports

Share this Report

Purchase with Confidence

Just a quick note to say thank for your helpful reports. I`ve used them a couple of times over the years and I found your talk at CeBIT, very interesting indeed.

Matt Joyce, IT manager, Medtronic

Research Methodology

BuddeComm's strategic business reports contain a combination of both primary and secondary research statistics, analyses written by our senior analysts supported by a network of experts, industry contacts and researchers from around the world as well as our own scenario forecasts.

For more details, please see:

Research Methodology

Sample Reports

A selection of downloadable samples from our Annual Publications catalogue.

Download a Sample Report

More than 4,000 customers from 140 countries utilise BuddeComm Research

Are you interested in BuddeComm's Custom Research Service?

News & Views

Have the latest telecommunications industry news delivered to your inbox by subscribing to Paul's FREE weekly News & Views.