Australia - Broadcasting and Pay TV - Overview and Analysis - 2006
Synopsis
During the five years from 2001 to 2005, viewing of Free-To-Air (FTA) television fell 11%, while overall TV viewing increased 8.5%, mainly driven by the rise of pay TV. The FTA networks are expected to see intense competition for viewers and advertising in 2006 and beyond, which will impact on their cost margins as they will be forced to put more money into programming and marketing. Despite strong revenue growth in 2005 amongst pay TV providers, it is likely to taper off moving into 2007 as there is unlikely to be sufficient growth in new subscribers to fuel further growth. However, from 2006/2007 onwards, the cost structure of the industry will become more sustainable and the industry will become more profitable. This report provides key statistics and analyses in the areas of FTA television, pay TV and radio.
Table of Contents
1. Synopsis
2. Free-to-Air TV
2.1 Market overview
2.2 Market analysis
2.3 Market trends and statistics
3. Digital TV
3.1 Market trends and statistics
4. Government’s review on media reform
4.1 Overview
4.2 New services on spare spectrum and other platforms
4.3 Multichannelling and anti-siphoning
4.4 Media ownership and control
4.5 Regional services protection
5. Analysis – Broadband and TV – not converging, but complementary
6. Analysis of government review on media reforms
6.1 Disappointing media policy options
6.2 Don’t buy your digital TV yet
6.3 Digital TV policy could cost the government $1 billion
7. Pay TV
7.1 Subscriber statistics and revenue overview
7.2 Market analysis
7.2.1 Revenue analysis
7.2.2 Foxtel worries about broadband
7.2.3 Pay TV a la carte is gaining support
7.2.4 The ugly side of the Australian media
7.3 Regulatory
7.3.1 Australia - Pay TV - regulatory - access overview, analysis and disputes
7.3.2 Australia – Pay TV – regulatory – content overview and analysis
7.3.3 Australia - Pay TV - regulatory - licensing, foreign ownership
7.4 International developments
7.4.1 Foxtel takes on FTA networks
7.5 Pay TV – Pricing and bundling
7.5.1 Bundling
7.5.2 Strategic bundling – analysis
7.5.3 Pricing analysis
8. Satellite TV
8.1 Satellite remains niche business – September 2006
8.2 Broadband is threatening satellite TV
9. Radio
9.1 Market trends
9.2 Market competition
9.3 Digital radio – current developments
9.3.1 Australian government comes to a decision on digital radio rollout
9.3.2 Spectrum restrictions for digital radio
9.3.3 Broadcasters prepare for digital rollout
10. The trend towards triple play models
10.1 Digital media and triple play
10.2 Triple play models
10.3 Industry analyses
10.4 Internet media companies
10.5 Digital Media services
10.6 Digital TV, IPTV and mobile TV
10.7 Broadband TV – IPTV
11. Broadcasting and Digital TV 2006 reports
12. Related reports
Table 1 – Number of television and radio licences on issue – 2004 - 2005*
Table 2 – Digital TVs and integrated digital TV sets sold – 2003 - 2005
Table 3 – Growth rate of widescreen TVs – 2005
Table 4 – Pay TV subscribers by operator – 2003 - 2006
Table 5 – Revenue per operator – 2003 - 2006
Table 6 – Pay TV consumer spending and forecasts – 2000 - 2009
Exhibit 1 – Digital media reform – current rules and key proposed changes
Exhibit 2 – Pricing and its effect on penetration (our predictions made in 1994!)
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