Australia - Broadcasting and Pay TV - Overview and Analysis - 2005

Synopsis

Free-to-Air (FTA) Broadcasters have failed to embrace the new trends that would require them to come up with innovative new programs and programming for their viewers. By concentrating on these rearguard skirmishes rather than looking at new opportunities, they are slowly losing out. Broadband TV is a clear threat to them. In order to grow, the pay TV industry will either have to lower its prices, which it can only start to look at when it has arrived in more profitable territory, or bundle access to other services at an incremental charge. By early 2005, pay TV penetration had reached 26% and 500,000 subscribers had upgraded to digital packages. Although its advertising base is growing, the radio market is losing share to other media sectors such as TV. Over the longer term, the eventual introduction of digital radio could further pose a threat to the financial viability of the industry. However, digital Radio is still years away from being introduced.

Table of Contents

1. Synopsis
2. Free-to-Air TV broadcasting
- 2.1 Key statistics
- 2.2 Market overview
  - 2.2.1 FTA viewing shows downward trend
- 2.3 Market analysis
  - 2.3.1 Another rearguard action for the broadcasters
  - 2.3.2 Broadcaster and telco merge
  - 2.3.3 FtA broadcasters are losing the plot
3. Pay TV
- 3.1 Revenue overview
- 3.2 Revenue analysis
- 3.3 Subscriber statistics
- 3.4 Pay TV has not yet impacted on video hire frequency
- 3.5 Penetration statistics
- 3.6 Optus to resell Foxtel Digital pay TV
- 3.7 Sensis/Foxtel merger would create new media competition
- 3.8 Foxtel divestiture?
  - 3.8.1 Foxtel not delivering the goodies
  - 3.8.2 Who will lead divestiture Foxtel or the government?
  - 3.8.3 What’s in it for whom?
- 3.9 Pay TV monopoly strengthened
- 3.10 Historic overview and trends
4. Radio
- 4.1 Market overview
- 4.2 Current developments of digital radio
5. Broadcasting and Digital TV 2005 Reports
6. Related reports

Table 1 – Television set penetration by number of sets – 2005
Table 2 – TV broadcasting licences overview – 1999; 2001 - 2004
Table 3 – Revenue and subscriber overview – 1997 - 2006
Table 4 – Revenue per operator – 1997 - 2006
Table 5 – Pay TV subscribers – 1995 - 2006
Table 6 – Pay TV subscribers by operator – 1995 - 2006
Table 7 – Pay TV penetration (individuals with home access) – 1997 - 2006
Table 8 – Pay TV penetration and households by major city and state/territory
Table 9 – Daily television viewing in metro market – 2001 - 2003
Table 10 – Licence fees – 1995 - 2003

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Focus Report Profile

Technologies

Broadcasting
Strategies & Analyses (Industry & Markets)

Number of pages 14

Status Archived

Last updated 8 Dec 2005
Update History

Analyst: Kylie Wansink

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