Free-to-Air (FTA) Broadcasters have failed to embrace the new trends that would require them to come up with innovative new programs and programming for their viewers. By concentrating on these rearguard skirmishes rather than looking at new opportunities, they are slowly losing out. Broadband TV is a clear threat to them. In order to grow, the pay TV industry will either have to lower its prices, which it can only start to look at when it has arrived in more profitable territory, or bundle access to other services at an incremental charge. By early 2005, pay TV penetration had reached 26% and 500,000 subscribers had upgraded to digital packages. Although its advertising base is growing, the radio market is losing share to other media sectors such as TV. Over the longer term, the eventual introduction of digital radio could further pose a threat to the financial viability of the industry. However, digital Radio is still years away from being introduced.
2. Free-to-Air TV broadcasting
2.1 Key statistics
2.2 Market overview
2.2.1 FTA viewing shows downward trend
2.3 Market analysis
2.3.1 Another rearguard action for the broadcasters
2.3.2 Broadcaster and telco merge
2.3.3 FtA broadcasters are losing the plot
3. Pay TV
3.1 Revenue overview
3.2 Revenue analysis
3.3 Subscriber statistics
3.4 Pay TV has not yet impacted on video hire frequency
3.5 Penetration statistics
3.6 Optus to resell Foxtel Digital pay TV
3.7 Sensis/Foxtel merger would create new media competition
3.8 Foxtel divestiture?
3.8.1 Foxtel not delivering the goodies
3.8.2 Who will lead divestiture Foxtel or the government?
3.8.3 What’s in it for whom?
3.9 Pay TV monopoly strengthened
3.10 Historic overview and trends
4.1 Market overview
4.2 Current developments of digital radio
5. Broadcasting and Digital TV 2005 Reports
6. Related reports
Table 1 – Television set penetration by number of sets – 2005
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BuddeComm's strategic business reports contain a combination of both primary and secondary research statistics, analyses written by our senior analysts supported by a network of experts, industry contacts and researchers from around the world as well as our own scenario forecasts.