Australia - Broadcasting and Digital TV - Analysis and Overview 2004


Despite a recovery, Free-to-Air (FTA) TV remains under pressure and the industry is rapidly losing millions of potentially young viewers to other media. The Digital FTA market is going nowhere, as initiatives of governments all around the world including Australia have failed to take off. However, the arrival of digital pay TV in early 2004 is expected to make a huge difference to the industry. Also as we reveal, Australian digital radio trials are now underway; however only genuinely new content is likely to convince people to switch over from analogue.

Table of Contents

  • 1. Synopsis
  • 2. Key highlights – 2004
  • 3. Despite recovery FTA remains under pressure
  • 4. Analysis of the digital FTA market
    • 4.1 Market not going anywhere
    • 4.2 Different business models
    • 4.3 DVDs driving digital TV uptake
  • 5. ABA and ACA will merge
    • 5.1 Australian Communications and Media Authority (ACMA) will be formed
    • 5.2 Analysis - questions exist on the merging of two distinct cultures
  • 6. Media delivery convergence - Broadcaster and telco merge
  • 7. Radical new way to stimulate Australian content
  • 8. Australian Digital radio trials are underway
  • 9. Broadcasting and Pay TV 2004 Reports
  • Table 1 – Estimated digital FTA TV households – 2001 - 2004

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Focus Report Profile


Digital Media
Strategies & Analyses (Industry & Markets)

Number of pages 6

Status Archived

Last updated 1 Jun 2004
Update History

Analyst: Kylie Wansink

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