Australia - Broadcasting & Pay TV - Overview & Analysis - 2009

Synopsis

Free-to-Air television has been the dominant mass communication medium for many decades but the industry is now facing challenges from a number of fronts. The Internet has become increasingly entertainment-based where broadband is available and broadband penetration is predicted to continue to rise steadily over next few years.

The penetration of digital TVs stands at 32% of Australian households. The cost structure of the pay TV industry has become more sustainable and the industry has reached profitable territory. With respect to radio, although its advertising base is growing, the medium is losing share to other sectors such as TV. Crucial changes are likely to occur with respect to the advertising model employed by FTA and pay TV firms as consumers shift to digital viewing standards. Digital viewers will, in the future, enable FTA and pay TV to utilise targeted advertising.

This report was archived in 2009 and contains background information on the state of the industry in 2009. Statistics and recent information are available in separate reports: see www.budde.com.au

Table of Contents

  • 1. Synopsis
  • 2. Free-to-Air TV
    • 2.1 Market overview and trends
    • 2.2 FTA broadcasters
    • 2.3 ABC’s iView
  • 3. Digital TV
    • 3.1 Market trends
    • 3.2 Digital Video Recorders
    • 3.3 Interactive TV, Set-top Boxes & Electronic Program Guides
    • 3.4 Datacasting
  • 4. Pay TV
    • 4.1 Subscriber overview
    • 4.2 Revenue overview
  • 5. Radio
    • 5.1 Market trends
    • 5.2 Market statistics
    • 5.3 Digital radio
  • 6. Related reports
  • Table 1 – Number of television and radio licences on issue – 2008

Related Reports

Purchase this Report

US$50.00

Licence Information

Focus Report Profile

Technologies

Broadcasting
Companies (Major Players)

Number of pages 7

Status Archived

Last updated 10 Jan 2011
Update History

Analyst: Stephen McNamara

Share this Report

Purchase with Confidence

Paul owns and manages the world's largest online Telecommunications Consultancy and is very active on the international telecommunication scene. A very hard worker who is extremely well informed and well connected with all tiers of the ICT industry. He is the force behind the NBN project implementation and a catalyst for the progress of the Digital Economy between the Industry and the powers that be, in the government

Sharif Ahmed, Senior Consultant, Digisoft Microsystems

Special Offers

Caribbean - Telecoms, Mobile, and Broadband - Statistics and Analyses
US$795.00 until 30 Oct 2019
(normal price US$1,590.00)

Venezuela - Telecoms, Mobile and Broadband - Statistics and Analyses
US$575.00 until 30 Oct 2019
(normal price US$1,150.00)

Sample Reports

A selection of downloadable samples from our Annual Publications catalogue.


Download a Sample Report

More than 4,000 customers from 140 countries utilise BuddeComm Research

Are you interested in BuddeComm's Custom Research Service?

News & Views

Have the latest telecommunications industry news delivered to your inbox by subscribing to Paul's FREE weekly News & Views.