Although the dominance of FTA television as a mass communication medium has been unsurpassed for many decades, the industry is now facing challenges from a number of fronts as incumbent broadcasters cling to their lucrative oligopolies. Digital FTA TV has been held up in a vicious cycle since it was launched in 2001. Available digital content, beyond simply offering better picture qualities, has been nowhere near sufficient to help drive digital TV. The recent changes to media ownership and broadcasting regulations in Australia are likely to lead to further consolidation of radio operators and increased cross-media ownership. Competition from within and outside the industry, which is already strong, is predicted to increase. After decades of delays, digital radio will finally be introduced in Australia from January 2009. It however looks that the radio innovations for the foreseeable future will come from the Internet and other new media developments rather than from the radio broadcasting industry.
2. Market analysis
2.1 Traditional media diversity under threat- does it matter?
3. Free-to-Air TV
3.1 Market overview and trends
3.2 Market statistics
3.3 FTA broadcasters
4. Digital TV
4.1 Market trends
4.2 Market statistics
4.3 Digital Video Recorders
4.4 Interactive TV
4.5 Set-top Boxes (STBs)
5. Pay TV
5.1 Subscriber statistics and analysis
5.2 Revenue statistics
6.1 Market trends
6.2 Market statistics
6.3 Digital radio
7. Broadcasting and Digital Media 2008 reports
8. Related reports
Table 1 – Pay TV viewing versus FTA channel viewing – April 2007
Table 2 – Digital TVs and integrated digital TV sets sold – 2003 - 2007*
Table 3 – Average monthly sales volume of digital TV receivers – 2005 - 2007*
Table 4 – Household penetration of digital TVs* – 2005 - 2009
Table 5 – Pay TV subscribers by operator – 1995 - 2009
Table 6 – Pay TV revenue per operator – 1997 - 2009
Table 7 – Radio ad revenue by city – nine months to 31 March 2007
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BuddeComm's strategic business reports contain a combination of both primary and secondary research statistics, analyses written by our senior analysts supported by a network of experts, industry contacts and researchers from around the world as well as our own scenario forecasts.