Australia - Broadcasting & Pay TV - Overview & Analysis - 2007

Synopsis

This report reveals that FTA television industry is now facing challenges from a number of fronts as incumbent broadcasters cling to their lucrative oligopolies. Marketing and media buyers are increasingly turning to alternative media, such as through Internet and mobile channels in order to reach consumers. Digital FTA TV has been held up in a vicious cycle since its launch. Available digital content, beyond simply offering better picture qualities, has been nowhere near sufficient to help drive digital TV. The main driver of growth has been ‘user experience’ delivered by DVDs and plasma screens. By early 2007 with the vast majority of subscribers on digital services, pay TV penetration had only reached just over 25% and we expect penetration to reach only 26% in 2007. An overall pay TV revenue growth of 15% was recorded in 2006 and we expect growth to remain reasonably strong in 2007, while not increasing. A launch date for digital radio of 2009 is scheduled for Australia.

Table of Contents

  • 1. Synopsis
  • 2. Free-to-Air TV
    • 2.1 Market overview and trends
    • 2.2 TV as multimedia launching platform
    • 2.3 Market statistics
  • 3. Digital TV
    • 3.1 Market trends
    • 3.2 Market statistics
    • 3.3 Market analysis – patchy digital TV reception – yet another stumbling block
  • 4. Pay TV
    • 4.1 Subscriber statistics
    • 4.2 Revenue statistics
    • 4.3 Market analysis
    • 4.4 Regulatory
      • 4.4.1 Access overview, analysis and disputes
      • 4.4.2 Content overview and analysis
      • 4.4.3 Licensing, foreign ownership
  • 5. Media reforms
    • 5.1 Government Plans and Policies
    • 5.2 Analysis of the media reforms
      • 5.2.1 There is nothing in it to spearhead the digital media
      • 5.2.2 There is nothing in it for the customers
      • 5.2.3 Will the old media barons bother
  • 6. Radio
    • 6.1 Market trends
    • 6.2 Digital radio
      • 6.2.1 Introduction
      • 6.2.2 Market developments
  • 7. Broadcasting and Digital TV 2007 reports
  • 8. Related reports
  • Table 1 – Commercial TV networks share of advertising revenue – 2001 - 2006
  • Table 2 – Commercial TV networks audience share of revenue – 2005 - 2006*
  • Table 3 – Major broadcaster’s primetime audience share – 2006
  • Table 4 – Digital TVs and integrated digital TV sets sold – 2003 - 2006*
  • Table 5 – Average monthly sales volume of digital TV receivers – 2005 - 2006*
  • Table 6 – Pay TV subscribers by operator – 2002 - 2007
  • Table 7 – Pay TV subscribers annual change by operator – 2002 - 2007
  • Table 8 – Pay TV household penetration – 1997 - 2007
  • Table 9 – Pay TV revenue per operator – 1997 - 2008
  • Table 10 – Percentage change of pay TV revenue per operator – 2002 - 2008

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Licence Information

Focus Report Profile

Technologies

Broadcasting
Strategies & Analyses (Industry & Markets)

Number of pages 14

Status Archived

Last updated 2 Apr 2007
Update History

Analyst: Paul Budde

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