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Australia - Broadcasting - Analysis and Overview 2003

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Last updated: 20 Nov 2003 Update History

Report Status: Archived

Report Pages: 7

Analyst: Robin Whittle

Synopsis

The FTA broadcasting markets remained largely unchanged during 2002. Falls in advertising revenue saw lower profits, but viewing audiences remained largely stable. Reality TV, lifestyle programs and sport were popular programs in 2002, and ratings for TV stations followed historical trends. Digital TV continued to go nowhere, topping 50,000 households in early 2003. The datacasting review acknowledged the absence of viable business opportunities under the existing digital TV regime. In pay TV, the industry hoped the Foxtel-Optus content sharing deal in 2002 would drive demand forwards and their losses downwards. And digital radio trials were underway in Sydney in 2003.

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