Australia - Broadcasting - Analysis and Overview 2003


The FTA broadcasting markets remained largely unchanged during 2002. Falls in advertising revenue saw lower profits, but viewing audiences remained largely stable. Reality TV, lifestyle programs and sport were popular programs in 2002, and ratings for TV stations followed historical trends. Digital TV continued to go nowhere, topping 50,000 households in early 2003. The datacasting review acknowledged the absence of viable business opportunities under the existing digital TV regime. In pay TV, the industry hoped the Foxtel-Optus content sharing deal in 2002 would drive demand forwards and their losses downwards. And digital radio trials were underway in Sydney in 2003.

Table of Contents

  • 1. Synopsis
  • 2. Is there a future for broadcasters?
  • 3. Media dictatorship in Australia
  • 4. Key highlights – 2003
  • 5. Report
  • 6. Australian Media Industry Overview
  • 7. Key trends 2003
    • 7.1 Free-to-air TV
    • 7.2 Digital TV
    • 7.3 Pay TV
    • 7.4 Radio
  • 8. Key issues for Australia media policy – Analyses
    • 8.1 In the wake of convergence
    • 8.2 Common good issues
    • 8.3 The key issues
    • 8.4 Broadcasting or broadband platforms?
  • 9. Industry outlook 2003 - 2007
  • 10. Related reports

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Strategies & Analyses (Industry & Markets)

Number of pages 7

Status Archived

Last updated 20 Nov 2003
Update History

Analyst: Robin Whittle

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As you know, I have resigned from the Labor Ministry and have decided not to re-contest the seat of Charlton at the next election – both for personal reasons.

Before leaving Parliament, I particularly wish to record my thanks to you for your generous and constructive participation in the deliberations that generated significant economic policy reforms for the Australian community. Continuous economic transformation is a key challenge that faces all Governments.

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