Australia - Broadcasting - Advertising Market - 2002

Synopsis

Providing useful statistical and information on the Australian advertising sector, pertaining to broadcasting spends and across all sectors, this report also notes the shift from traditional advertising formats to online forms. Paul Budde gives his analysis of the advertising sector in the Internet age, outlining the obstacles and advantages, and presenting his views on the industry’s future. Data is provided for a range of market segments covering the years 1999-2002. For current information regarding the broadcasting advertising market in Australia, see separate report Australia - Broadcasting - Advertising Market.

Table of Contents

  • 1. Synopsis
  • 2. Overview
    • 2.1 Signs of an upturn - 2003
  • 3. Advertising segments
    • 3.1 All media
    • 3.2 Broadcasting
      • 3.2.1 Consumer attitudes to FTA advertising
      • 3.2.2 Consumer types
      • 3.2.3 Advertiser attitudes to FTA advertising
    • 3.3 Newspaper industry
  • 4. Australian content
    • 4.1 Content standard
    • 4.2 CAD classification
    • 4.3 Product categories
  • 5. Turning to the Internet
    • 5.1 E- advertising on the rise
    • 5.2 Taylor Nelson Sofres research - 2002
  • 6. Analysis
    • 6.1 Advertising and the new media
      • 6.1.1 The high costs of new infrastructure
      • 6.1.2 New avenues but the same principles apply
      • 6.1.3 The permission-based model
      • 6.1.4 Changes needed in advertising industry
      • 6.1.5 Shift from analogue to digital media
      • 6.1.6 Free-to-Air is missing the boat
  • 7. Related reports
  • Table 1 – Commercial FTA broadcasters advertising revenue – 2002
  • Table 2 – Commercial FTA broadcasters advertising market share – 2002
  • Table 3 – Changes in total advertising expenditure – 2000 - 2002
  • Table 4 – Adverting spending per media segment – 1965 - 2000
  • Table 5 – Australian advertising expenditure – 1999 - 2000
  • Table 6 – Top 10 product categories (all media) – 2001
  • Table 7 – Advertising spending in Australia – 1994 - 2002
  • Table 8 – Commercial radio advertising revenue – 2000 - 2002
  • Table 9 – Commercial TV advertising revenue – metro markets
  • Table 10 – Commercial TV advertising revenue – regional markets
  • Table 11 – Newspaper and magazine advertising expenditure – 1994 - 2002
  • Table 12 – Amount of foreign advertising broadcast by FTA broadcasters – 1999 - 2003
  • Table 13 – Australian and overseas commercials cleared by CAD – 1999 - 2003
  • Table 14 – Advertising budget allocations 2002 - 2003, 2005
  • Exhibit 1 – New media marketing commandments

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Number of pages 11

Status Archived

Last updated 3 Jun 2004
Update History

Analyst: Lawrence Baker

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