Australia - Broadcasting - Advertising Market - 2002

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Last updated: 3 Jun 2004 Update History

Report Status: Archived

Report Pages: 11

Analyst: Lawrence Baker


Providing useful statistical and information on the Australian advertising sector, pertaining to broadcasting spends and across all sectors, this report also notes the shift from traditional advertising formats to online forms. Paul Budde gives his analysis of the advertising sector in the Internet age, outlining the obstacles and advantages, and presenting his views on the industry’s future. Data is provided for a range of market segments covering the years 1999-2002. For current information regarding the broadcasting advertising market in Australia, see separate report Australia - Broadcasting - Advertising Market.

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Paul owns and manages the world's largest online Telecommunications Consultancy and is very active on the international telecommunication scene. A very hard worker who is extremely well informed and well connected with all tiers of the ICT industry. He is the force behind the NBN project implementation and a catalyst for the progress of the Digital Economy between the Industry and the powers that be, in the government

Sharif Ahmed, Senior Consultant, Digisoft Microsystems

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