Australia - Broadband - Business Market Statistics and Analyses


Most Australian businesses now make use of broadband to promote themselves in the market place, interact with customers, perform essential tasks such as lodging tax and other forms, and engage in e-commerce to buy and order goods. Almost all businesses subscribe to broadband services and most use the internet to conduct business and attract sales. As the sector moves further into 2017 the use of broadband by businesses will become ever more pivotal to their commercial success and viability. In addition, the deployment of emerging technologies such as and DOCSIS3.1, both being trialled by nbn and both expected to be in commercial service in 2017, will widen the types of processes which businesses can undertake.

There remain geographic pockets where broadband availability is sparse. These are principally in regional and remote areas, though in some urban areas broadband access can also be patchy. Many of the affected businesses in these areas depend on satellite or mobile solutions rather than fixed-line broadband. Access to the internet for these businesses is improving, with Optus and Telstra aiming for 98% population coverage by the end of 2016 and with two new SkyMuster satellites having been launched as part of the NBN’s multi-technology mix. These satellites have a combined capacity of 135Gb/s and can deliver data to customers at up to 25Mb/s. In addition, as the NBN is progressively rolled out a growing number of businesses have switched to fibre-based services, which better enable companies to compete in the global economy. The faster speeds of fibre infrastructure are enabling businesses to adopt services such cloud computing, online interaction, and media conferencing.

This report provides an overview of the key drivers and trends behind broadband adoption in the Australian business market. It includes a number of recent market surveys incorporating a wide range of topics including e-business, broadband usage, small and medium enterprise readiness, and usage of the internet.

Key developments:

Mobile broadband, internet uptake in business increasing, smartphones, tablets, M2M, SMEs, VPN, internet access, National Broadband Network (NBN); Sensis e-business report data updates, ACMA reports, surveys and recent market developments.

Companies mentioned in this report:

Telstra, Exetel, Optus, Vodafone, Sensis, nbn (NBN Co).

Table of Contents

  • 1. Synopsis
  • 2. Market trends
    • 2.1 Business market overview
    • 2.2 ISPs targeting the business sector
    • 2.3 Broadband a stimulus to business progress
    • 2.4 Business adoption of VoIP
    • 2.5 The NBN and the business market
    • 2.6 Business need faster speeds to communicate
    • 2.7 The effects of broadband on business and government
  • 3. Business market surveys
    • 3.1 Surveys reveal that moving online benefits businesses
    • 3.2 Sensis – e-business report
      • 3.2.1 Introduction
      • 3.2.2 Computer equipment
      • 3.2.3 Broadband connection
      • 3.2.4 Usage of the internet
      • 3.2.5 Social Media in business
      • 3.2.6 SME online advertising
  • 4. Business customer expenditure on telecoms
    • 4.1 Overall telecom spend – business market
    • 4.2 SME market statistics
  • 5. Related reports
  • Table 1 – Online business revenue – 2013 - 2015
  • Table 2 – Business, government and household dial-up subscribers – 2009 - 2015
  • Table 3 – Business, government and household broadband subscribers – 2009 - 2014
  • Table 4 – Business, government and household total internet subscribers – 2009 - 2014
  • Table 5 – Business uptake of broadband by access type – 2010 - 2014
  • Table 6 – SME online trends – websites versus social media – 2010 - 2015
  • Table 7 – Historic - SME computer equipment ownership trends – 1999 - 2004
  • Table 8 – SME computer equipment ownership trends – 2005 - 2015
  • Table 9 – Computer hardware expenditure – SMEs and medium businesses – 2001 - 2014
  • Table 10 – Business trends in internet connections – 1998 - 2015
  • Table 11 – SMEs internet access methods, by technology – 2010 - 2015
  • Table 12 – SMEs internet access methods, by technology – 2010 - 2015
  • Table 13 – Top uses of the internet by SMEs – 2011 - 2015
  • Table 14 – Proportion of SMEs with social media presence – 2011 - 2015
  • Table 15 – Estimated telco product mix of business customer spend – 2015
  • Table 16 – Revenue mix – total spend of telecoms – SME market – 2015

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Broadband Fixed
Strategies & Analyses (Industry & Markets)

Number of pages 13

Status Archived

Last updated 17 Jun 2016
Update History

Analyst: Phil Harpur

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