Australia - Analysis - The industry in 2007

Synopsis

This report provides an overview and analysis of the key market drivers and trends in the Australian market in 2007 and moving into 2008 and 2009. There are now exiting emerging opportunities for telcos, especially through partnerships with digital media players. BuddeComm predicts that the current telco boom will continue till at least 2012-2015. Finally, with the OPEL network announcement, we are seeing the beginnings of what could be a real challenge to Telstra’s stranglehold on the market. Higher speed broadband penetration should increase significantly once Telstra rolls out ADSL2+ on a nation scale. While most fixed network operators are now moving towards structural change, the mobile world is still light years behind. Nevertheless changes are underway. New wireless broadband spectrum auctions will bring in new players from other industries such as the media and the Internet companies.