Australia - Analysis - The industry in 2007


This report provides an overview and analysis of the key market drivers and trends in the Australian market in 2007 and moving into 2008 and 2009. There are now exiting emerging opportunities for telcos, especially through partnerships with digital media players. BuddeComm predicts that the current telco boom will continue till at least 2012-2015. Finally, with the OPEL network announcement, we are seeing the beginnings of what could be a real challenge to Telstra’s stranglehold on the market. Higher speed broadband penetration should increase significantly once Telstra rolls out ADSL2+ on a nation scale. While most fixed network operators are now moving towards structural change, the mobile world is still light years behind. Nevertheless changes are underway. New wireless broadband spectrum auctions will bring in new players from other industries such as the media and the Internet companies.

Table of Contents

  • 1. Synopsis
  • 2. The global telco boom continues - profits and investments are up again
  • 3. Growth opportunities still exist in a subdued Australian market
  • 4. Market segment boundaries are disappearing
  • 5. Telstra remains dominant, but cracks in its armour begin to appear
  • 6. OPEL network gives Optus real market opportunity
  • 7. Primus and AAPT continue to struggle
  • 8. Mobile operators continue to hold onto lucrative empires
  • 9. Broadband success story
  • 10. Mexican standoff necessitates revised VoIP forecast
  • 11. Fixed and mobile telephone is converging
  • 12. HSPA threat to SMS
  • 13. Related reports

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Strategies & Analyses (Industry & Markets)

Number of pages 8

Status Archived

Last updated 5 Aug 2008
Update History

Analyst: Paul Budde

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Paul owns and manages the world's largest online Telecommunications Consultancy and is very active on the international telecommunication scene. A very hard worker who is extremely well informed and well connected with all tiers of the ICT industry. He is the force behind the NBN project implementation and a catalyst for the progress of the Digital Economy between the Industry and the powers that be, in the government

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