Understand and measure the impact of COVID-19 on the telecom industry!

Virus impact over each market - telecom operators, government agencies and regulators' responses - revised forecasts for the next 5 years.

See updated country reports

Australia - Analysis - Telecommunications Pricing

Report Cover Image

Last updated: 16 Oct 2009 Update History

Report Status: Archived

Report Pages: 11

Analyst: Paul Budde


Telstra has been successful in maintaining its grip on the fixed market. It still reaps 75% of its profitable revenues from access and voice services. However, voice has become a commodity service and is now under threat from resale competition, VoIP and mobile substitution. In reaction to that, Telstra has been rebalancing its services and significantly increased its line rentals. Price caps, bundling and soon triple play will have a massive effect on the pricing of new telecoms services. By 2008, the larger retail service providers such as Telstra, Optus and AAPT, already had adopted a bundling strategy with fixed-line voice, mobile and broadband, as well as introducing capped or bucket plans for fixed-line services. The spread of VoIP, in conjunction with DSLAM rollouts, is a development that could make some inroads into Telstra’s stranglehold on the local access market.

Related Reports

Share this Report

Purchase with Confidence

Could I thank you for making a contribution to this on so many occasions and declare my association with you as a Central Coast resident. I want to say how proud we are of you and how much your expertise has informed us.

Senator Deborah O’Neill, at the Select Senate Committee on the NBN – March 2014

Research Methodology

BuddeComm's strategic business reports contain a combination of both primary and secondary research statistics, analyses written by our senior analysts supported by a network of experts, industry contacts and researchers from around the world as well as our own scenario forecasts.

For more details, please see:

Research Methodology

Sample Reports

A selection of downloadable samples from our Annual Publications catalogue.

Download a Sample Report

More than 4,000 customers from 140 countries utilise BuddeComm Research

Are you interested in BuddeComm's Custom Research Service?

News & Views

Have the latest telecommunications industry news delivered to your inbox by subscribing to Paul's FREE weekly News & Views.