2013 Australia - Digital Entertainment and Media Market

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Last updated: 7 May 2013 Update History

Report Status: Archived

Report Pages: 182

Analyst: Paul Budde

Publication Overview

This annual report offers a wealth of information on the digital entertainment and media market in Australia. The report includes analyses, forecasts, statistics and trends. It provides a comprehensive insight into the progress of the various media internet and telco companies and examines the key issues in the market and the business opportunities arising from these developments.

Subjects covered include:

  • Activities from the key market players;
  • Analyses of internet media companies, with case studies;
  • Mobile media – the PSMS portals and the apps market;
  • Overview and analyses of the various players in the market;
  • Overview and analysis of the burgeoning social media market;
  • Smartphones and tablets;
  • Surveys and statistics on mobile media;
  • The competitive internet media environment;
  • The digital gaming and gambling market.

Researchers:- Paul Budde, Stephen McNamara, Kylie Wansink
Current publication date:- May 2013 (5th Edition)

Executive Summary

The impact of the digital media on the media industry

The traditional media industry has been in turmoil since the rise of digital media platforms, which have impacted upon many aspects of the media industry of old. These changes, combined with an economic downturn, have led to much unrest in the media sector. Major competing sectors include TV and radio broadcasting, newspaper publishers, and the film, music and video industries.

The digital media companies are the clear leaders however, and to a certain extent there will be parallel developments: one driven by digital TV, using the traditional broadcasting networks; and one driven by broadband, using new fixed and mobile telco infrastructure. In 2013 the advertising spending being directed towards digital media continues to grow, further escalating the problems for the traditional media.

This report broadly describes and analyses the effect that digital media and convergence is having on the media industry. It uses the long-standing book publishing industry as a case study – one example of the enormous impact of digital media.

The report largely analyses information drawn from the results of several surveys relating to digital media usage in Australia over the period 2008-2013.

National Broadband Network – Changing the media model

For more than a decade the traditional media has been on notice regarding the changes to be faced because of developments in the digital media market. So far it has failed to take decisive action – partly because it was afraid of cannibalisation and partly because its business models do not cater for swift business action. This has brought about a decline in revenues but, far more importantly, it has failed to seize a share of the new market, which is now dominated by relative newcomers such as Google, YouTube and Facebook.

The national broadband network is the next stage. Again the media has largely been absent from this debate, but the national broadband network will create new changes with new options. The traditional media players can take a leadership role, looking at the trans-sector opportunities the network has on offer – or they can simply copy their outdated models onto it, perhaps by using the wholesale services of a telco.

Initial indications are that they are looking at more of the same rather than moving towards media innovation. The media companies do have strong brands and millions of customers, but how can they utilise this advantage?

The new Digital and Mobile Media

Often internet and mobile users connect purely for entertainment purposes – from updating social networks, browsing interesting websites, watching online videos, downloading and listening to music to trialling new apps and participating in games and gambling, the online and mobile platforms now offer countless services based on entertainment.

It is mobile broadband apps in particular that have attracted much attention over the past couple of years. A stream of new apps and services are now continually being released to the market and the entertainment and leisure sector is often the focus of these apps.

This report provides global and national overviews of the key areas for entertainment on mobile and fixed internet. It includes information and statistics on social networks, photo messaging, online and mobile gambling and gaming and digital music. In addition it provides a brief key study on selected companies and a look at the leading app stores.

The following sectors all have their own chapters in this publication as well as an overview of all the key players in that market: IPTV, Mobile Media , Apps, Premium SMS, Portals, Digital Entertainment, Music, Social Networks, Gaming, Mobile TV, Newspapers, Books

Smartphones and Tablets

Despite its phenomenal growth, which will continue for many years to come, the smartphone is set to eventually become a utility product.

This will first emerge in the developed markets, where smartphone penetration is now reaching levels of 60%-75%. This is mainly driven by Samsung and other Android-based smartphones, with Apple operating at the top end in the market, where people are prepared to pay a premium for the iPhone.

Touchscreen tablets have also become very popular, the most widely-known being the Apple iPad. The iPad has competitive threats, however, from the many tablet devices now on the market and the rising threat of Android.

The next frontier will be new markets that can be built on the smartphone platform. Of course this market is already well and truly underway. The limitations of the mobile broadband infrastructure are another threat to the smartphone business. One can develop all these new applications and services but there will be little use for them if the infrastructure cannot handle the capacity. Developed markets are now eating up new spectrum with a voracious appetite.

This report provides overall global statistics and forecasts for mobile smartphones and handsets, including growth, sales and revenue. Current and historical global market share for the top handset suppliers is also included. The report also provides information on Touchscreen tablets, including the major devices and operating system market share. A case study in the key market of China has also been included.

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