2013 Australia - Digital Entertainment and Media Market

Publication Overview

This annual report offers a wealth of information on the digital entertainment and media market in Australia. The report includes analyses, forecasts, statistics and trends. It provides a comprehensive insight into the progress of the various media internet and telco companies and examines the key issues in the market and the business opportunities arising from these developments.

Subjects covered include:

  • Activities from the key market players;
  • Analyses of internet media companies, with case studies;
  • Mobile media – the PSMS portals and the apps market;
  • Overview and analyses of the various players in the market;
  • Overview and analysis of the burgeoning social media market;
  • Smartphones and tablets;
  • Surveys and statistics on mobile media;
  • The competitive internet media environment;
  • The digital gaming and gambling market.

Researchers:- Paul Budde, Stephen McNamara, Kylie Wansink
Current publication date:- May 2013 (5th Edition)

Executive Summary

The impact of the digital media on the media industry

The traditional media industry has been in turmoil since the rise of digital media platforms, which have impacted upon many aspects of the media industry of old. These changes, combined with an economic downturn, have led to much unrest in the media sector. Major competing sectors include TV and radio broadcasting, newspaper publishers, and the film, music and video industries.

The digital media companies are the clear leaders however, and to a certain extent there will be parallel developments: one driven by digital TV, using the traditional broadcasting networks; and one driven by broadband, using new fixed and mobile telco infrastructure. In 2013 the advertising spending being directed towards digital media continues to grow, further escalating the problems for the traditional media.

This report broadly describes and analyses the effect that digital media and convergence is having on the media industry. It uses the long-standing book publishing industry as a case study – one example of the enormous impact of digital media.

The report largely analyses information drawn from the results of several surveys relating to digital media usage in Australia over the period 2008-2013.

National Broadband Network – Changing the media model

For more than a decade the traditional media has been on notice regarding the changes to be faced because of developments in the digital media market. So far it has failed to take decisive action – partly because it was afraid of cannibalisation and partly because its business models do not cater for swift business action. This has brought about a decline in revenues but, far more importantly, it has failed to seize a share of the new market, which is now dominated by relative newcomers such as Google, YouTube and Facebook.

The national broadband network is the next stage. Again the media has largely been absent from this debate, but the national broadband network will create new changes with new options. The traditional media players can take a leadership role, looking at the trans-sector opportunities the network has on offer – or they can simply copy their outdated models onto it, perhaps by using the wholesale services of a telco.

Initial indications are that they are looking at more of the same rather than moving towards media innovation. The media companies do have strong brands and millions of customers, but how can they utilise this advantage?

The new Digital and Mobile Media

Often internet and mobile users connect purely for entertainment purposes – from updating social networks, browsing interesting websites, watching online videos, downloading and listening to music to trialling new apps and participating in games and gambling, the online and mobile platforms now offer countless services based on entertainment.

It is mobile broadband apps in particular that have attracted much attention over the past couple of years. A stream of new apps and services are now continually being released to the market and the entertainment and leisure sector is often the focus of these apps.

This report provides global and national overviews of the key areas for entertainment on mobile and fixed internet. It includes information and statistics on social networks, photo messaging, online and mobile gambling and gaming and digital music. In addition it provides a brief key study on selected companies and a look at the leading app stores.

The following sectors all have their own chapters in this publication as well as an overview of all the key players in that market: IPTV, Mobile Media , Apps, Premium SMS, Portals, Digital Entertainment, Music, Social Networks, Gaming, Mobile TV, Newspapers, Books

Smartphones and Tablets

Despite its phenomenal growth, which will continue for many years to come, the smartphone is set to eventually become a utility product.

This will first emerge in the developed markets, where smartphone penetration is now reaching levels of 60%-75%. This is mainly driven by Samsung and other Android-based smartphones, with Apple operating at the top end in the market, where people are prepared to pay a premium for the iPhone.

Touchscreen tablets have also become very popular, the most widely-known being the Apple iPad. The iPad has competitive threats, however, from the many tablet devices now on the market and the rising threat of Android.

The next frontier will be new markets that can be built on the smartphone platform. Of course this market is already well and truly underway. The limitations of the mobile broadband infrastructure are another threat to the smartphone business. One can develop all these new applications and services but there will be little use for them if the infrastructure cannot handle the capacity. Developed markets are now eating up new spectrum with a voracious appetite.

This report provides overall global statistics and forecasts for mobile smartphones and handsets, including growth, sales and revenue. Current and historical global market share for the top handset suppliers is also included. The report also provides information on Touchscreen tablets, including the major devices and operating system market share. A case study in the key market of China has also been included.

Table of Contents

  • 1. The Impact of Digital Media on the Industry
    • 1.1 Market summary
    • 1.2 Collapse of the traditional media industry
    • 1.3 Market insights
      • 1.3.1 From calls to applications
      • 1.3.2 Expect delays and roadblocks
      • 1.3.3 Fragmentation, consolidation, mergers and acquisitions
      • 1.3.4 Where are the new opportunities?
      • 1.3.5 Think international
      • 1.3.6 Media and Telco's adapting business to the new Digital Economy
      • 1.3.7 Copyright and the Internet back in the Spotlight
    • 1.4 Whatever happened to media convergence?
      • 1.4.1 Convergence substitution
      • 1.4.2 New business models for media content required
    • 1.5 Media companies need to disaggregate and rebuild
      • 1.5.1 Brand key in online media
    • 1.6 The anomaly of the mass media
      • 1.6.1 Analysis of media trends
  • 2. National Broadband Network is changing the Media Model
    • 2.1 Open wholesale network key to change
    • 2.2 NBN Co’s multicast service
      • 2.2.1 Overview of the service
      • 2.2.2 Wholesale Pricing
      • 2.2.3 iiNet
      • 2.2.4 4K TV
    • 2.3 IPTV versus IPTV+RF - an analysis
      • 2.3.1 Introduction
      • 2.3.2 RF video over FttH
      • 2.3.3 The NBN could fix your TV problems
      • 2.3.4 IP multicasting
      • 2.3.5 Set-top boxes (STBs)
      • 2.3.6 Bright future for SmartTV
      • 2.3.7 Social TV - peer-to-peer content distribution
    • 2.4 Industry and market analysis
      • 2.4.1 Industry wants wrong piece of the NBN action
      • 2.4.2 Industry needs to start changing
      • 2.4.3 New business models
      • 2.4.4 Breaking out of the silo
      • 2.4.5 Trans-sector thinking
      • 2.4.6 Media companies well-positioned to operate trans-sectorally
      • 2.4.7 Risk will be unavoidable – not taking it will be deadly
    • 2.5 Digital media regulation
      • 2.5.1 Digital-only transmission
      • 2.5.2 Media reforms 2011-2013
  • 3. The Digital Media Markets
    • 3.1 IPTV
      • 3.1.1 Market Overview
      • 3.1.2 Introduction
      • 3.1.3 The first ten years
      • 3.1.4 The next revolution in IPTV
      • 3.1.5 Market surveys
      • 3.1.6 Optus and the copyright issue
      • 3.1.7 Regulations and standards
      • 3.1.8 Social TV – peer -to-peer content distribution
      • 3.1.9 Major Players
    • 3.2 Apps, Entertainment, Social Networks and Gaming
      • 3.2.1 Portals or Apps?
      • 3.2.2 Mobile apps insights
      • 3.2.3 Social networks
      • 3.2.4 Mobile photo-messaging
      • 3.2.5 Online and mobile gaming
      • 3.2.6 Online and mobile gambling
      • 3.2.7 Online and mobile music
      • 3.2.8 Brief case studies
      • 3.2.9 Advertising – a key revenue source
    • 3.3 Social Networks
      • 3.3.1 Market summary
      • 3.3.2 Trends in Australia
      • 3.3.3 Key social networks
      • 3.3.4 Statistical overview
      • 3.3.5 Mobile social networking
      • 3.3.6 Incorporating social media
      • 3.3.7 Conclusions and trends
    • 3.4 Gaming and Gambling
      • 3.4.1 Market trends and activities
      • 3.4.2 Mobile gaming
      • 3.4.3 Online gambling
      • 3.4.4 Online gaming
    • 3.5 Music, MP3 and Streaming
      • 3.5.1 Market overview
      • 3.5.2 Key players – some old and some new ones
    • 3.6 Newspaper Publishing
      • 3.6.1 The anomaly of the mass media
      • 3.6.2 The future of mass media news
      • 3.6.3 Key trends and developments
      • 3.6.4 Industry analysis
      • 3.6.5 APN News and Media
      • 3.6.6 News Digital Media – Australia
      • 3.6.7 John Fairfax
    • 3.7 The Book Industry
      • 3.7.1 Introduction
      • 3.7.2 Transforming the book industry
      • 3.7.3 Customer service is king
      • 3.7.4 Promoting national culture
      • 3.7.5 Industry protectionism will fail
      • 3.7.6 More power to the author
      • 3.7.7 E-publishers are very different beasts
      • 3.7.8 Global opportunities
      • 3.7.9 Conclusion
  • 4. Mobile Media
    • 4.1 Key Service Providers
      • 4.1.1 Mobile operators
      • 4.1.2 Other service providers
    • 4.2 Surveys and Statistics
      • 4.2.1 Introduction
      • 4.2.2 Recent surveys
      • 4.2.3 Australian Mobile Phone Lifestyle Index
      • 4.2.4 Mobile data observations
      • 4.2.5 Mobile data and average revenue per user (ARPU)
    • 4.3 Mobile TV
      • 4.3.1 What is mobile TV?
      • 4.3.2 Market overview and analysis
      • 4.3.3 Cloud-based mobile TV
      • 4.3.4 Major players
    • 4.4 PSMS Portals and Apps
      • 4.4.1 The market into 2013
      • 4.4.2 Is SMS technology safe
      • 4.4.3 Will social messaging end SMS revenue
      • 4.4.4 Smart phone apps market
      • 4.4.5 Consumer protection
      • 4.4.6 Key players in the premium rate SMS (PSMS) market
      • 4.4.7 PSMS revenues
    • 4.5 Smartphones and Touchscreen Tablets
      • 4.5.1 The future of the smartphone market
      • 4.5.2 Historical handset market growth
      • 4.5.3 Global mobile handset statistics and forecasts
      • 4.5.4 Touchscreen tablets
      • 4.5.5 Industry observations
      • 4.5.6 Safety and security issues
      • Table 1 – Worldwide advertising spending- all mediums – 2010 - 2014
      • Table 2 – Worldwide online advertising spend – 2008 - 2013
      • Table 3 – Global advertising spending market share by major types - 2012
      • Table 4 – Worldwide IPTV subscribers – 2010; 2012; 2014
      • Table 5 – Estimated video streams by selected providers – 2008 - 2011
      • Table 6 – Quickflix – key performance indicators – 2008 - 2012
      • Table 7 – Quickflix – Annual change of key performance indicators – 2009 - 2012
      • Table 8 – Global leading app store competitors
      • Table 9 – Time spent on online in social networks by top 10 countries – 2010; 2011; 2012
      • Table 10 – Global wagers via mobile gambling – 2011; 2017
      • Table 11 – Global digital music revenue – 2007 - 2013
      • Table 12 – Top 10 countries using Facebook – 2012
      • Table 13 – Top 5 countries using LinkedIn – 2013
      • Table 14 – Worldwide in-game advertising spending – 2010; 2013
      • Table 15 – Worldwide social network advertising spending – 2008 – 2016
      • Table 16 – USA social network advertising spending – 2008 - 2009
      • Table 17 – Snapshot of top social networking sites in Australia – 2010 - 2013
      • Table 18 – Estimated social networking members by major sites in Australia – 2010 - 2013
      • Table 19 – Use of social media sites in Australia – 2011 - 2012
      • Table 20 – Business investment in social media sites in Australia – 2012
      • Table 21 – Worldwide social network advertising spending – 2008 - 2016
      • Table 22 – Gaming machine turnover versus machines in operation – 2001 - 2010
      • Table 23 – The ascendency of gaming machines – 1986/87 - 2008/09
      • Table 24 – Gambling revenue by ‘Official’ sector – 2009
      • Table 25 – Worldwide online gambling revenue – 1997; 2001; 2004; 2006; 2008 - 2012; 2017
      • Table 26 – Estimated interactive gaming revenue and device penetration rate – 2009 - 2012
      • Table 27 – Value of recorded music and digital music sales – 2005 - 2013
      • Table 28 – Internet distribution recorded music market sales – 2006 - 2016
      • Table 29 – BPM standard download pricing – 2011 - 2013
      • Table 30 – BigPond mobile music standard download pricing – 2011 - 2013
      • Table 31 – Selected newspaper app usage – 2011 - 2012
      • Table 32 – Most popular formats for receiving news in the USA – 2010; 2012
      • Table 33 – APN key financial performance indicators snapshot – 2010 - 2012
      • Table 34 – Fairfax Digital key financial performance indicators – H1 2012 - H1 2013
      • Table 35 – Fairfax Digital key financial performance indicators – 2008 - 2012
      • Table 36 – Growth of e-reader sales – 2009 - 2013
      • Table 37 – Jumbuck key financial performance indicators – H1 FY2012 - H1 FY2013
      • Table 38 – Jumbuck key financial performance indicators – 2010 - 2012
      • Table 39 – Mnemon key financial performance indicators – H1 FY2012 - H1 FY2013
      • Table 40 – Mobile Embrace key financial performance indicators – 2010 - 2012
      • Table 41 – Mobile Embrace key financial performance indicators – H1 FY2012 - H1 FY2013
      • Table 42 – Mobi.moki key financial performance indicators – H1 FY2012 - H1 FY2013
      • Table 43 – Mobi.moki key financial performance indicators – 2010 - 2012
      • Table 44 – Enero – key financial parameters – H1 2011 - H1 2013
      • Table 45 – Enero (Photon Group) – key financial parameters – 2010 - 2012
      • Table 46 – Mobile data downloaded versus mobile subscribers – 2011 - 2012
      • Table 47 – Telstra average mobile broadband revenue per user per month – 2008 - 2013
      • Table 48 – Blended mobile data ARPU per customer by major operator – 2010 - 2012
      • Table 49 – Weekly app usage by selected demographic – 2012
      • Table 50 – Estimated app market revenue – 2009 - 2015
      • Table 51 – Users who pay for mobile applications by app type – 2010 - 2012
      • Table 52 – Mobile premium service complaints by major provider – 2010 - 2012
      • Table 53 – Estimated revenues – PSMS market – 2004 - 2012
      • Table 54 –Global overall mobile handset sales – 2004 - 2014
      • Table 55 –Global overall mobile handset sales by quarter – 2009 – Q2 2012
      • Table 56 – Global mobile handset revenue – 2010 - 2014
      • Table 57 – Regional mobile handset sales market share - 2011
      • Table 58 - Handset supplier global market shares –2007; 2009; 2011; Q3 2012
      • Table 59 – Global smart phone supplier market share - 2012
      • Table 60 – Global smart phone operating system market share – 2010; 2011; 2012
      • Table 61 – Global smart phone share of handset market – 2009 - 2012
      • Table 62 –Global smart phone mobile device sales by quarter – Q2 2009 – Q2 2012
      • Table 63 – Global touchscreen tablet vendor market share – top 5 – Q4 2012
      • Exhibit 38 – Examples of Touchscreen Tablets
      • Table 64 – Global touchscreen tablet operating system market share – Q2 2010; Q4 2011; Q3 2012
      • Table 65 – Global touchscreen tablet sales – 2010 – 2013; 2016
      • Chart 1 – Worldwide online advertising spend – 2008 - 2013
      • Chart 2 - Global advertising spending market share by major types - 2012
      • Chart 3 – Overview of Quickflix long-term share trending – 2005 - 2013
      • Chart 4 – Overview of share price Quickflix – 2011 - 2013
      • Chart 5 – Overview of recorded music sales versus digital music sales – 2005 - 2013
      • Chart 6 – Overview of internet distributed recorded music market sales – 2008 - 2016
      • Chart 7 – Overview of Fairfax Digital revenue – broadcasting versus digital – 2008 - 2012
      • Chart 8 – Overview of Jumbuck revenue mix by region of operation – 2012
      • Chart 9 – Overview of Jumbuck long-term share trending – 2004 - 2013
      • Chart 10 – Overview of Mnemon long-term share trending – 2007 - 2013
      • Chart 11 – Overview of Mobile Embrace key financial performance indicators – 2010 - 2012
      • Chart 12 – Overview of Mobile Embrace long-term share trending – 2007 - 2013
      • Chart 13 – Overview of Mobi.moki revenue stream by country of operation – 2012
      • Chart 14 – Overview of Mobi.moki key financial performance indicators – 2010 - 2012
      • Chart 15 – Overview of Mobi.moki long-term share price trending – 2007 - 2013
      • Chart 16 – Overview of Enero share price trading – 2012 - 2013
      • Chart 17 – Overview of use of technology by seniors – 2011 - 2012
      • Chart 18 – Overview of information services used by mobile phone users – 2011 - 2012
      • Chart 19 – Overview of Australian apps market revenue estimates – 2009 - 2015
      • Chart 20 – Overview of estimated revenues – PSMS market – 2004 - 2012
      • Chart 21 – Overview of PSMS revenue mix of downloads
      • Exhibit 1 – Case studies similar to the Optus copyright issue case
      • Exhibit 2 – Quickflix at a glance – 2012
      • Exhibit 3 – Seven Network’s digital media strategies – 2006 - 2012
      • Exhibit 4 – Mobile apps examples
      • Exhibit 5 – Vancouver mall customers shop via Facebook
      • Exhibit 6 – Foursquare
      • Exhibit 7 – Mobile video communication: FaceTime and Google Talk
      • Exhibit 8 – Examples of popular online dating sites
      • Exhibit 9 – Examples of key players in gaming industry sectors worldwide
      • Exhibit 10 – Apple iTunes
      • Exhibit 11 – Twitter usage facts
      • Exhibit 12 – LinkedIn
      • Exhibit 13 – Anarchy Online by Funcom
      • Exhibit 14 – Facebook and Nielsen’s marketing alliance
      • Exhibit 15 – Foursquare
      • Exhibit 16 – LinkedIn at a glance – March 2013
      • Exhibit 17 – Examples of Web 2.0 developments
      • Exhibit 18 – Background information on the adult gaming category changes
      • Exhibit 19 – Interactive gaming versus online gaming and online gambling defined
      • Exhibit 20 – Sportingbet Plc at a glance – 2013
      • Exhibit 21 – Wikileads and will the e-publishers be the new free press
      • Exhibit 22 – MySpace a brief Australian look while under News Corporation
      • Exhibit 23 – Statistical snapshot of e-books
      • Exhibit 24 - All European books online for the price of 600km of roads
      • Exhibit 25 – Some background information on Planet 3
      • Exhibit 26 – MOKO.mobi at a glance – 2013
      • Exhibit 27 – Overview of Mobi-moki subsidiary companies – 2012
      • Exhibit 28 – Enero at a glance – 2013
      • Exhibit 29 – Background information on Information Dialling Services (IDS)
      • Exhibit 30 – Overview of the now defunct cloud- based mobile TV services
      • Exhibit 31 – Background information on the defunct Optus TV Now service
      • Exhibit 32 – 5th Finger – historical company background information
      • Exhibit 33 – An overview of Gemalto
      • Exhibit 34 – Key national and major smaller players in the PSMS market
      • Exhibit 35 – Handset prices in decline
      • Exhibit 36 – Open Handset Alliance
      • Exhibit 37 – Spotlight on Nokia and smart phone sector

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Number of pages 182

Status Archived

Last updated 7 May 2013
Update History

Analyst: Paul Budde

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Paul owns and manages the world's largest online Telecommunications Consultancy and is very active on the international telecommunication scene. A very hard worker who is extremely well informed and well connected with all tiers of the ICT industry. He is the force behind the NBN project implementation and a catalyst for the progress of the Digital Economy between the Industry and the powers that be, in the government

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