This annual publication provides analysis on the telecoms market in 2010, forecasts, overview and discussion on:
Researcher: Paul Budde, Kylie Wansink
Current publication date:- November 2010 (23rd Edition)
Next publication date:- November 2011
The industry is preparing itself for the National Broadband Network. While it will be several years before the full impact of the NBN is felt, it will also take several years to change the industry. Companies will have to reorganise themselves around:
This reorganisation and repositioning is already noticeable in current market activities, where the focus is moving from ARPU to market share. Customer bases are becoming very valuable and more companies will want to do business with their customers through digital services. The telcos and ISPs are positioning themselves as attractive partners for such developments.
While the federal election was a cliff-hanger it was clear that the majority of Australians supported the NBN. Surveys indicated over 70% support of the NBN among voters. It is now full steam ahead with the NBN and there will be significant pressure on two areas: NBN Co will have to roll out quickly, and the minister who has been placed in charge must ensure that most, if not all, of the 30+ rollout projects have trans-sector pilots attached to them, so as to warrant government investment. By 2013 the network should be reaching 30%-40% penetration. The aim is that by that time the NBN will have become irreversible.
Soon a business plan, with proper financial information attached, will become available. There will be a focus on regional rollouts and regional application pilots. Under the NBN these projects are upscalable and this in itself will attract a great deal of business investment of the type we are already seeing from Telstra, Optus, NEC and some of the mid-sized telcos.
There is widespread attention from overseas investors and the Australian NBN market will soon be swamped by international business people. The question is: are Australian businesses up to this challenge? Will Australian organisations be able to take the lead and establish a new digital media industry that they can use as a platform to expand their businesses overseas?
In 2011 the mobile communications market in Australia, as in other developed economies, will see a further shift in emphasis from voice to more data-orientated services, driven by new handsets and applications. Penetration has outstripped the size of the market, which indicates that people are increasingly using multiple services and multiple devices.
While voice is still the dominant mobile service in Australia, mobile data has steadily become more popular, spurred on by the advent of smartphones from vendors like Apple and RIM, which facilitate a wide range of data applications and services. However the winner in 2011 will be the handsets based on Google’s Android operating system.
No longer held back by the mobile operators, mobile broadband growth has been rapid since late 2007 and this will also be the main feature of 2011.
Competition is set to intensify between mobile operators, resulting in lower mobile call charges for customers. Telstra has indicated that the gloves are off and that it will vigorously defend its position in this market.
This will most likely produce a continued decrease in mobile prices. Furthermore, more customers will reduce their use of fixed-line voice and data services in favour of mobile services.
However, over the next five years competition and commoditisation will lead to lower ARPUs.
Digital media - social networks
Social media developments are fascinating and exciting. They show the great potential of the new communication and information tools that are becoming available, thanks to the Internet, Web 2.0, email and broadband infrastructure.
But for these new social media tools to succeed they need to be fully integrated into our daily communication. Current social media sites such as Facebook, MySpace, LinkedIn, Plaxo, Twitter, YouTube, Wikipedia, Google, Foursquare and Second Life are great incubators for these new services; they provide us with new tools and allow us to experiment.
This report includes BuddeComm’s assessment of social media as a communication tool and includes information on some of the most prominent social media sites, including broad statistics. Online gaming, particularly games based on virtual simulations, are increasingly becoming linked to social networking services.
Broadcasting and pay TV
This report provides valuable information about the end-users of pay TV, the viewers. Subscriber pay TV statistics are provided – per operator, growth, forecast, and household penetration. The report also includes forecast scenarios to 2012. By mid-2010 pay TV penetration was just over 34% and, while growth should continue slowly in the remainder of 2010 through to 2011, Australian figures are still well below those of the developed markets around the world. The small amount of growth in 2009/10 comes from the continued pressure of the new free-to-air digital TV channels.
While it is still possible for Foxtel to reach the 40% penetration mark, the company can only reach these targets if it either offers more attractive price packages or includes a broadband offering within an affordably priced package.
With the advent of digital TV and the launch of a number of new digital FTA channels, Australian pay TV operators have been feeling the squeeze as viewers were quick to take advantage of the new conditions. By mid-2010 about 75% of Australian households had a digital TV. The newest pay TV operator, SelecTV, signed an agreement with Austar and Foxtel to take over its English packages, which are being terminated in November 2010.
Smart is now well and truly on the agenda of most electricity companies, worldwide – and, indeed, on many of their governments’ political agendas. It has become increasingly clear that smart grids are able to transform the energy industry, and that a much broader group of industries are also affected by this. The other industries involved are IT, telecoms, white goods, renewables, management consultants, storage, transport, etc.
The electricity grid is becoming the enabler in all these changes, and by making the grid intelligent and adding telecoms to it the power will shift away from the electricity companies and towards the customers – and the appliances that will be developed will assist this process, some of this on a M2M (machine-to-machine) basis.
This industry transformation will lead to a regulated monopoly in relation to the infrastructure, while a range of new services and applications that are becoming available over the infrastructure will create increased competition, since, with many new companies entering this retail field, that market will become truly contestable. This will, of course, also lead to friction with the existing players. Disruptive energy developments from new energy service providers, who will build new business models around distributed (renewable) energy, will also add to the dynamics of the emerging market.
A significantly large part of the population is interested in reducing energy costs and lowering their CO2 footprint and there is evidence that savings of around 30% are possible. This could largely offset the increases in electricity prices.
Smart transport systems
Smart transport systems or intelligent transport systems (ITS) encompass a range of wireless and wired communications-based information technologies that can be integrated into transportation infrastructure and vehicles.
Current ITS technologies use dedicated short-range communications (DSRC) to transfer data over short distances between in-vehicle mobile radio units and roadside units. Arrangements to facilitate the use of ITS have been developed internationally in the 5850-5925MHz band (the 5.9GHz band).
Smart infrastructure is also looked at in the context of the NBN. The aim of the NBN is to provide the basic telecommunication infrastructure for a range of sectors, including transport. In late 2009 the government took the initiative to canvass new ideas for smart infrastructure policies, while in early 2010 the Australian Communications and Media Authority (ACMA) launched its regulatory plan for DSRC.
Smart cities, buildings and communities
The concept of smart communities is based on intelligent infrastructure such as broadband (FttH) and smart grids, so that connected and sustainable communities can be developed. However, before these smart communities can be built, trans-sector policies and strategies need to be developed. They cannot be built from the current silo structure that dominates our thinking; but require a holistic approach which includes environmental issues such as self-sufficient energy buildings, energy exchanges for renewable energy and e-cars, delivery of e-health, e-education and e-government services, as well as digital media and Internet services.
This report discusses and provides examples of some of the developments taking place around the world towards building smart cities and communities.
Paul Budde, Kylie Wansink
Data in this report is the latest available at the time of preparation and may not include the current year.
Table of Contents
Mobile & Wireless Broadband and Media
Mobile Communications (voice and infrastructure)
Regulations & Government Policies
Strategies & Analyses (Industry & Markets)
Number of pages 144
Last updated 23 Nov 2010
Analyst: Paul Budde
We wanted to extend our Com World Series of telecoms industry events to the South Pacific region and we were in urgent need of a partner in the region who could assist us with confirming the involvement of governments, telcos and more. Paul Budde and his team executed this perfectly. Paul also provided us with very high quality reports on every aspect of the project, including an amazingly thorough and actionable report on the conference presentations and discussion.
Joe Willcox, Commercial Content Director, Emap Connect, Emap
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