Last updated: 22 Apr 2009 Update History
Report Status: Archived
Report Pages: 100
Analyst: Paul Budde
This annual report offers a wealth of information on the emerging online video media in
Subjects covered include:
· Analyses of the video entertainment market;
· Analyses of IPTV developments including statistics and case studies;
· Overview and analyses of the various players in the market;
· The shift from IPTV to video media;
· Online video media market studies and some statistics;
· Activities from telcos and ISPs;
· The shift from mobile TV of mobile broadband access.
Researcher:- Paul Budde
Current publication date:- April 2009 (1st Edition)
Next publication date:- April 2010
BuddeComm’s annual publication Australia - Digital Media - Online Video Market profiles the online video media market sectors. It provides market statistics, technical information and analysis as well comprehensive market overviews on online video, IPTV and mobile TV.
The report reveals that video applications over broadband have emerged over the last couple of years, as Internet media companies and content producers seek to exploit the added speed and capacity of broadband infrastructure. The killer application on these networks is video-based communication, mainly produced by users themselves.
While some of the incumbents are trying to create IPTV products, these services have so far largely failed to attract users, particularly where such services have to be paid for. Services like ABC’s iView have been far more successful.
Online video consumption is already producing promising statistics, with Google’s YouTube becoming a worldwide leader. New business models continue to emerge around the world as the players competing in the digital media space begin to pay serious attention.
Europe and Asia have had the most dynamic IPTV markets over the past few years, and recently in the
On the whole, customers around the world continue to be more interested in the web-based broadband video applications rather than IP-based TV. The economic downturn may also deter telcos from expanding their IPTV coverage over the next couple of years and subscriber growth could be curbed as consumers rein in their spending on luxury services.
There has also been an enormous amount of hype surrounding mobile TV, but the reality is that very few people are prepared to pay the prices the operators are charging for the service. The current technologies – and, more importantly, the business models – don’t stack up yet.
It may be a great engineering achievement, but where is the business model? Mobile video entertainment and communication services, however, certainly have a bright future – but we might have to wait for 4G before mass market applications are developed.
In 2009 the
It will be interesting to see what companies are going to be involved in all of this. The online video market is a meeting place of giants. The telcos were the first cab off the rank, as soon as they realised what they could do with the Internet. However, they became entangled in debating the need for a good broadband infrastructure prior to offering new media services. And the telcos lack the necessary media background. The media companies have staked their claim as well, and then there are the thousands of smaller Internet-based companies that are using online video in their offerings.
Telstra, in particular, remains adamant about its position in this new market. Under its BigPond brand it has made significant investments in the market. Others covered in this report are: Optus, Vodafone, Hutchison 3, Internode, Adam Internet, Unwired and TransACT. Non-telcos include: ROO Media, Video Ezy, Of the World TV, VOD and ReelTime (history.
· In 2009 new business models are beginning to emerge as the players competing in the digital media space begin to seriously take note.
· By 2009, more than a million people were using Australian-based video media.
· Telstra has run several IPTV trials and has indicated that it aims to use Foxtel as the vehicle for any IPTV services it may offer.
· The ABC is looking at the possibility of getting Internet channels which stream live shows.
· Within six months, users looked at more than 1 million iView programs.
· With the boom in mobile wireless, the emphasis in the market is changing from content to access.
· Users have the freedom to bypass mobile TV offerings from the operators and directly tap into their video media of their own choice.
Data in this report is the latest available at the time of preparation and may not be for the current year.
Paul is by far, the leading telecommunications analyst in Australia. Not only is his company's research first class and timely, it is superbly contextual to the complexities of today's modern media and communications technology. He is always extremely generous in sharing his knowledge with others and has a great ability to connect people together and be a thought leader on topics of National interest such as the NBN, FttH and Smart Grids.
Bruce Duyshart, Director Strategic Technology, Lend Lease
BuddeComm's strategic business reports contain a combination of both primary and secondary research statistics, analyses written by our senior analysts supported by a network of experts, industry contacts and researchers from around the world as well as our own scenario forecasts.
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