2008 Australia - Telecoms Industry - Statistics and Forecasts

Last updated: 30 Sep 2008 Update History

Report Status: Archived

Report Pages: 152

Analyst: Stephen McNamara

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Summary
Table Of Contents

Publication Overview

For those needing detailed revenues, forecasting and analysis on the Australian telecommunications market, this report provides essential reading and gives in-depth information on:

Revenue, annual growth and market share statistics.
Analysis and revenue forecasting to 2015.
Market statistics segmentation by voice, mobile and data.
Market segmentation by major provider.
Overview and analysis of the 2nd tier telco market as well as Telstra and Optus.
Mobile and broadband statistics and overviews.

Phil Harpur and Paul Budde

Current publication date: September 2008 (21^st edition)

Next publication date: October 2009

Executive Summary

Overall telecoms market

BuddeComm estimates that the overall telecoms market grew by 6.0% to $38.0 billion in the 12 months to June 2008, however this growth rate in real terms is only around 4.7% if an inconsistency in Telstra’s financial reporting is eliminated. Telstra however still dominates the overall Australian telecom market with a massive 66% market share of overall revenues in 2007/08. Optus’ market share of overall telco service revenues has been fairly stagnant over the past few years at just over 20% and we predict a similar trend moving into 2009 and 2010. For year to June 2008, the total mobile services market that was worth $14.4 billion, with a growth rate of 9.6%. BuddeComm predicts that moving forward into 2008/09 and 2009/10, the overall market will grow with an overall growth rate slightly below the 2007/08 financial year at around 4.6%.

Broadband market

Broadband subscriber growth in recent years has been driven by further strong uptake of ADSL subscribers, although recent growth has not as strong as the previous two years as the majority of the market has now made the transition from dial-up to broadband.

Telstra clearly outperformed the rest of the market in terms of broadband access revenue growth in and 2008, whereas Optus saw a significant decline in broadband access revenues growth, mainly due to a loss of off-net resale ADSL subscribers.

Wireless broadband

By mid-2009, BuddeComm predicts total wireless broadband market will be generating $1.4 worth of revenues, the vast majority of which will be accounted for by 3G mobile wireless broadband revenues. By this time the battle in the 3G wireless broadband market will have really heated up. The fixed wireless market is showing however only modest growth - operators like Unwired and BigAir are currently using pre-WiMAX proprietary wireless broadband technology, and have been patiently waiting for several years now to make the transition to WiMAX technology, however constant delays have postponed the launch. It appears that in any case, WiMAX has now well and truly lost the battle to the 3G operators, which will leave any future WiMAX operators to develop in niche markets only. M2M might be the next opportunity for WiMAX to look at.

Mobile market

In a market that has already reached saturation, and where mobile call charges are declining, operators’ revenue growths will continue to taper off in 2009 and 2010, however the revenue growth rate will remain well above the subscriber growth rate, largely due to the increased revenue streams that the mobile operators are getting from 3G mobile data / mobile broadband.

Moving forward into 2009, BuddeComm predicts that the gap between Hutchison and the rest of the market in terms of subscriber growth, will begin to quickly diminish as the early competitive advantage that it gained previously in the 3G space is being slowly eaten away.

Data market is key driver of growth

PSTN revenues (fixed line voice and local access revenues), continue on a downward spiral for all the telcos. Moving forward into 2008/09, a decline of 5% is expected, to take the total fixed voice market down to $9.78 billion. The rate of decline will accelerate further in by 6% in 2009/10.

The data market has now taken over the mobile sector the main driver of growth driven by the retail broadband sector. Mobile voice revenues are starting to decline in saturated market, however the mobile wireless broadband sector is keeping mobile revenue growth reasonably strong.

Retail broadband continues to be the real market driver within the data market. Traditional specialised data categories such as frame relay and ATM continue to decline, whereas IP Access revenues are growing strongly, especially IP MAN revenues which are overtaking the more traditional frame relay product.

Market Outlook to 2018

The industry is currently experiencing rebalancing and cannibalisation, but the underlying growth factors remain high and demand for high-speed infrastructure will outperform supply. This means significant growth in new IP-based NGN systems. That, in turn, will open up the market for digital media services, applications, video content hosting and distribution. By the end of 2018 FttH and wireless broadband will be widely available and will be used by the telecoms, IT and media industries.

Key highlights:

Total market

· BuddeComm estimates that the overall telecoms market grew by 6.0% to $38.0 billion in the 12 months to June 2008, however this growth rate in real terms is only around 4.7% if an inconsistency in Telstra’s financial reporting is eliminated.

· Moving forward into 2008/09 and 2009/10, the market will grow with an overall growth rate slightly below the 2007/08 financial year at around 4.6%.

Telstra and Optus

· Telstra however still dominates the overall Australian telecom market with a massive 66% market share of overall revenues in 2007/08.

· Optus’ market share of overall telco service revenues has been fairly stagnant over the past few years at just over 20% and we predict a similar trend moving into 2009 and 2010.

Second tier market

· The rest of the telco services market constituted 14% of the market by mid 2008, compared with 12% of the market in 2006. It grew at around 5% in 2008 and we expect that the growth rate will continue at similar rate in 2009 and also in 2010.

· A number of issues will however impact on the level of second tier market growth moving forward, for example whether the Terria alliance (formerly labelled G9) win the NBN tender or whether it goes to Telstra.

Mobile and VoIP market

· For year to June 2008, the total mobile services market that was worth $14.4 billion, with a growth rate of 9.6%.

· BuddeComm predicts this mobile growth rate to gradually taper off further to around 8.3% in 2008/09, 8.0% in 2009/10 and 7.0% in 2010/11, where the market is expected to reach $18.0 billion.

· By 2018 only 10% of mobile revenues will come from mobile voice; furthermore, that will be based on VoIP.

Broadband and wholesale market

· The total number of broadband subscribers reached 6.3 million by mid-2008, a 33% increase over the 12 months.

· For the 12 months to mid 2009 the annual growth should slow down to 17%, and similar growth is projected for 2010.

· While Telstra is talking about a 5% decline in its revenues based on the wholesale revenues as they themselves have reported in 2007 and 2008 their decline is more like 15%. Several wholesale customers are rapidly retreating from the fixed voice resale market, on top of that this market is declining anyway.

Data in this report is the latest available at the time of preparation and may not be for the current year.

1. Revenue Statistics, Analysis & Forecasting to 2010
- 1.1 By provider
  - 1.1.1 Total telecommunications services market
  - 1.1.2 Telstra
  - 1.1.3 Optus
- 1.2 By service
  - 1.2.1 Total telco market by major service
  - 1.2.2 Wholesale market
- 1.3 Revenue forecasts 2008-2018
  - 1.3.1 By markets
  - 1.3.2 By-products
  - 1.3.3 By industry
  - 1.3.4 Where to go from here?
2. 2nd-Tier Telcos – Revenues, Forecasts & Market Shares
- 2.1 Market overview
  - 2.1.1 Total market by major service
  - 2.1.2 Total market by major players
- 2.2 Strategy overviews of a selection of the key players
  - 2.2.1 Hutchison no longer the 3G market leader
  - 2.2.2 Vodafone holds steady in the mobile market
  - 2.2.3 AAPT must look for successful merger
  - 2.2.4 iiNet performs to perform strongly
  - 2.2.5 People Telecom struggles in a tight market
  - 2.2.6 Primus continues to struggle
  - 2.2.7 Commander’s struggle for survival is finally over
  - 2.2.8 Macquarie Telecom
  - 2.2.9 Soul acquires TPG and Chariot
  - 2.2.10 Amcom – a star performer in a growing niche market
3. Wholesale Market Moving into 2009
- 3.1 Wholesale market
  - 3.1.1 Declining market
  - 3.1.2 No incentive for Telstra to improve conditions
  - 3.1.3 Wholesale customers looking for alternatives
  - 3.1.4 Are its wholesale customers genuine?
  - 3.1.5 Telstra’s cat and mouse game
  - 3.1.6 The name of the game – remain vertically-integrated
  - 3.1.7 Disrupt were necessary
  - 3.1.8 Wholesale remains one of the key growth markets
  - 3.1.9 The industry’s vision for the future
- 3.2 Industry developments
  - 3.2.1 Telstra launched wholesale ADSL2+ services
  - 3.2.2 Lack of players
  - 3.2.3 Optus ADSL2+ wholesale service
  - 3.2.4 Wholesale Industry Group (WIG)
- 3.3 The regulatory wins of LLU
  - 3.3.1 LLU finally under way
  - 3.3.2 Towards fibre networks
  - 3.3.3 Structural Separation
- 3.4 Wholesale revenues in Australia
- 3.5 Wholesale margins
- 3.6 Internet peering
- 3.7 Key wholesale services
  - 3.7.1 Unconditioned Local Loop Services (ULLS)
  - 3.7.2 Line sharing or spectrum sharing
  - 3.7.3 Local Carriage Service (LCS)
  - 3.7.4 Unbundled Bitstream (UBS)
  - 3.7.5 UBS versus ULL
  - 3.7.6 Naked DSL
- 3.8 Dark fibre market
  - 3.8.1 Shedding light on a perishable commodity
  - 3.8.2 The business model
  - 3.8.3 Infrastructure capacity and services distinguished
  - 3.8.4 Australia’s market for dark fibre
  - 3.8.5 PIPE Networks
4. Broadband
- 4.1 Statistical overview and forecast
  - 4.1.1 Household statistics
  - 4.1.2 Market subscribers and forecasts
  - 4.1.3 Market shares – 2008
  - 4.1.4 ADSL subscriber statistics
  - 4.1.5 ADSL2+ Statistics
  - 4.1.6 Internet access revenues
  - 4.1.7 Broadband access revenues
  - 4.1.8 Residential market – where the long term potential exists
  - 4.1.9 Long-term forecast – 2015
  - 4.1.10 Market segment forecasts – 2005 - 2015
- 4.2 Residential market
  - 4.2.1 Revenue spend in the residential market
  - 4.2.2 Australians use of technology – sensis e-business report
  - 4.2.3 Household use of Internet IT – ABS survey – 2007
  - 4.2.4 ACMA survey – consumer attitudes towards Internet takeup
  - 4.2.5 Other residential market surveys
- 4.3 Business market
  - 4.3.1 Market trends
  - 4.3.2 Business market – historic data mid-2000s
  - 4.3.3 Business market surveys
5. ISP, Internet and VoIP
- 5.1 ISP market overview
  - 5.1.1 ISP market overview – where is the industry heading?
- 5.2 Internet market surveys
  - 5.2.1 ACMA survey on Internet subscribers
  - 5.2.2 ITU report on Asia broadband rankings
  - 5.2.3 ABS survey of Internet and ISP activity – December 2007
  - 5.2.4 ABS survey – household use of Internet information technology – 2007
  - 5.2.5 Other market surveys
- 5.3 VoIP
  - 5.3.1 VoIP boom delayed forecasts
  - 5.3.2 Number of VoIP providers and statistics
  - 5.3.3 Optus IP Index
  - 5.3.4 ISPs providing VoIP services
  - 5.3.5 ACMA survey – Consumer choice and preferences
  - 5.3.6 ACMA survey on the Australian VoIP Market
6. Wireless Broadband
- 6.1 Market overview
  - 6.1.1 Introduction
  - 6.1.2 Telstra is taking the mobile lead
- 6.2 Wireless broadband market statistics
  - 6.2.1 3G mobile wireless broadband showing explosive growth
  - 6.2.2 Wireless broadband subscribers
  - 6.2.3 Wireless broadband revenues
  - 6.2.4 Fixed wireless broadband market in limbo
- 6.3 Mobility market
  - 6.3.1 Fixed – mobile call market
  - 6.3.2 Valued between $10 and $15 billion
  - 6.3.3 Revenue forecasts
7. Mobile Communications
- 7.1 Subscriber statistics
  - 7.1.1 Mobile subscriber overview
  - 7.1.2 Business market
- 7.2 Revenue overview
  - 7.2.1 Overall market revenue and forecasts
  - 7.2.2 Revenue statistics by operator and annual growth
  - 7.2.3 Market shares by operator
  - 7.2.4 Average Revenue per User (ARPU)
- 7.3 Mobile data – SMS statistics & overview
  - 7.3.1 Statistical overviews
8. Digital Media
- 8.1 E-Commerce – trends & statistics
  - 8.1.1 The key drivers of growth
  - 8.1.2 Market statistics and surveys
- 8.2 Market profiles
  - 8.2.1 Consumer profiles
  - 8.2.2 Market Surveys
9. Glossary of Abbreviations

Table 1 – Total telecoms service revenue by major provider – 2000 - 2010
Table 2 – Total telecoms service annual growth by major provider – 2001 - 2010
Table 3 – Total telecoms service market share by major provider – 2000 - 2010
Table 4 – Telstra Group total revenue and annual change – 1994 - 2010
Table 5 – Telstra Group revenue by service and annual change – 2007 - 2008
Table 6 – Telstra fixed telephony revenue and annual change – 2007 - 2008
Table 7 – Telstra PSTN products revenue and annual change – 2007 - 2008
Table 8 – Telstra mobile revenue and annual change – 2007 - 2008
Table 9 – Telstra Internet revenue and annual change – 2007 - 2008
Table 10 – Telstra IP and data access revenue and annual change – 2007 - 2008
Table 11 – Telstra offshore controlled entities revenue and annual change – 2007 - 2008
Table 12 – Optus overall operating revenue summary and annual change – 1994 - 2010
Table 13 – Optus revenue by major service division and annual change – 2007 - 2008
Table 14 – Optus revenue by major and minor service category and annual change – 2007 - 2008
Table 15 – Optus operating revenue by operating division & annual change – 2007 - 2008
Table 16 – Optus operational EBITDA by operating division and annual change – 2007 - 2008
Table 17 – Optus mobile revenue by division and annual change – 2007 - 2008
Table 18 – Business and Wholesale fixed revenue by service and annual change – 2007 - 2008
Table 19 – Consumer and SMB fixed revenue by service and annual change – 2007 - 2008
Table 20 – Total telecoms market – retail revenue by service – 2000 - 2010
Table 21 – Total telecoms market – annual retail growth by service – 2001 - 2010
Table 22 – Total telecoms market – retail market share by service – 2000 - 2010
Table 23 – Data market (including broadband) revenue by provider – 1999 - 2010
Table 24 – Data market (including broadband) annual change by provider – 2000 - 2010
Table 25 – Data market (including broadband) – market share by provider – 2000 - 2010
Table 26 – Telecommunications services revenue by market – 2007 - 2008; 2013; 2018
Table 27 – Telecommunications services revenue % by market – 2007 - 2008; 2013; 2018
Table 28 – Telecommunications services revenue by product – 2000; 2007 - 2008; 2013; 2018
Table 29 – Telecommunications services revenue % by product – 2000; 2007 - 2008; 2013; 2018
Table 30 – Second tier telco revenues by service – 2000 - 2010
Table 31 – Second tier telco revenues by service – annual change – 2001 - 2010
Table 32 – Second tier telcos – revenue by provider – 2002 - 2009
Table 33 – Second tier telcos – revenue by major provider – annual growth – 2003 - 2009
Table 34 – Second tier telcos – revenue by major provider – market share – 2003 - 2009
Table 35 – Wholesale market revenues by major supplier – 1997 - 2010
Table 36 – Wholesale market revenues by major supplier – annual change – 1998 - 2010
Table 37 – Wholesale margins by product - 2005, 2007 - 2008
Table 38 – Wholesale margins by industry group – 2002; 2004; 2006; 2008
Table 39 – Wholesale margins by industry group – 1996 - 2000 (historical)
Table 40 – Australian Internet users and penetration – 2003 - 2008
Table 41 – Broadband component of Internet households – 2005 - 2010; 2015
Table 42 – Broadband access among Internet households – selected countries – 2002 - 2008
Table 43 – Percentage of broadband users at actual speeds over 2Mb/s+ as percentage of total broadband users by selected country – 2008
Table 44 – Total broadband subscribers and annual change – 1996 - 2010
Table 45 – Broadband subscribers – total market – retail values – 2003 - 2009
Table 46 – Broadband subscribers – total market – wholesale values – 2003 - 2009
Table 47 – Broadband subscribers – total market – annual growth – retail values – 2004 - 2009
Table 48 – Broadband subscribers – total market – annual growth – wholesale values – 2004 - 2009
Table 49 – Broadband subscribers – market shares – retail values – 2004 - 2009
Table 50 – Broadband subscribers – market shares (cable, ADSL totals) – retail values – 2004 - 2009
Table 51 – Broadband subscribers – market shares – wholesale values – 2004 - 2009
Table 52 – Broadband DSL retail subscribers by major provider – 2003 - 2008
Table 53 – Broadband ADSL retail subscribers by major provider – annual change – 2003 - 2008
Table 54 – ADSL2+ subscribers by provider – 2006 - 2008
Table 55 – Internet access revenues (dial-up and broadband) by major provider – 2003 - 2010
Table 56 – Annual change in Internet access revenues (dial-up and broadband) by major provider – 2004 - 2010
Table 57 – Market share of Internet access revenues (dial-up and broadband) by major provider – 2004 - 2010
Table 58 – Broadband access revenues by major provider – 2005 - 2010
Table 59 – Annual change in Broadband access revenues by major provider – 2006 - 2010
Table 60 – Market share of Broadband access revenues by major provider – 2005 - 2010
Table 61 – Total fixed wireless broadband revenues – 2005 - 2009
Table 62 – Revenue make-up scenario forecasting – operational and structural separation – 2010
Table 63 – Residential spend per household per annum – 2003; 2010; 2015
Table 64 – Overview total Telecoms/Internet market – 2015
Table 65 – Broadband revenues – 2005; 2010; 2015
Table 66 – Broadband market share by technology – 2005; 2010; 2015
Table 67 – Residential market revenue by industry segment – 2008
Table 68 – Computerisation in the home – 2008
Table 69 – Internet applications performed in the last 12 months – 2008
Table 70 – Total households with access to a home computer – 1999 - 2007
Table 71 – Households with access to a home computer – 1999 - 2007
Table 72 – Households with access to a home computer by region – 1999 - 2007
Table 73 – Total households with home Internet access – 1999 - 2007
Table 74 – Households with home Internet access – 1999 - 2007
Table 75 – Households with home Internet access by region – 1999 - 2007
Table 76 – Percentage use of the Internet according to location – 2006 - 2007
Table 77 – Percentage use of the Internet at home by purpose – 2006 - 2007
Table 78 – Frequency of use of the Internet at home by gender and region – 2006 - 2007
Table 79 – Percentage use of the Internet at home by purpose – 2006 - 2007
Table 80 – Usage of telecommunication services by device – 2007
Table 81 – Internet take-up by metropolitan/non-metropolitan area – 2007
Table 82 – Internet take-up by access type – 2007
Table 83 – Broadband take-up by access type – 2007
Table 84 – Business and government market spending – mid-2000s
Table 85 – SME computer equipment ownership trends – 1999 - 2008
Table 86 – Business trends in Internet connections – 1995 - 2008
Table 87 – How SMEs access the Internet – 2008
Table 88 – Summary of current and expected uses of the Internet by SMEs – 2008
Table 89 – Applications running on IP networks – 2005 - 2006; 2008
Table 90 – How users currently access IP networks – 2008
Table 91 – Devices used to access IP networks – 2008
Table 92 – Employees with wireless broadband – 2008 - 2009
Table 93 – Increase in usage of non-voice applications in next year to 2009
Table 94 – Take-up of Internet services – farms versus households – April 2007
Table 95 – Internet and broadband take-up – households, SME, farm sector – 2007
Table 96 – Broadband technology by state for farms – April 2007
Table 97 – Farm broadband take-up by technology – April 2007
Table 98 – Take-up of telecommunications services – farm versus household – April 2007
Table 99 – Household consumer satisfaction with ISP – July 2006 - June 2007
Table 100 – Household consumer likelihood of switching ISP – July 2006 - June 2007
Table 101 – Number of ISPs – 1995 - 2009
Table 102 – Number of ISPs by service – 2007
Table 103 – Australian Internet users and penetration rate – 2003 - 2009
Table 104 – Dial-up and broadband Internet services – 1999 - 2007
Table 105 – Australia broadband rankings amongst 43 Asia Pacific nations – 2008
Table 106 – Internet households & business subscribers – 1985; 1990; 1995; 1997; 1999 - 2007
Table 107 – Dial-up and non-dial-up Internet subscribers – 2003 - 2007
Table 108 – Business, government and household Internet subscribers – 2005 - 2007
Table 109 – Internet subscribers by download speed – December 2007
Table 110 – Total number of ISPs in Australia by size – 2000 - 2007
Table 111 – Internet subscribers by access technology – 2006 - 2007
Table 112 – Household Internet connection by type of access – 2004 - 2007
Table 113 – Household Internet connection by type of access – 2006 - 2007
Table 114 – Personal use of the Internet by type of access – 2006 - 2007
Table 115 – Household Internet access by type of broadband access – 2006 - 2007
Table 116 – Households with access to a home computer and the Internet – Australia and selected countries – 2007
Table 117 – Skype users in Australia – 2004 - 2008
Table 118 – Paid VoIP users in Australia – 2004 - 2010
Table 119 – Number of voice service providers in Australia by type of provider – June 2007
Table 120 – Take-up of VoIP services – 2007
Table 121 – Plans for convergence of data & voice networks – 2005; 2008
Table 122 – How VoIP is deployed in networks – 2008
Table 123 – Applications running on IP networks using VoIP – 2005 - 2006; 2008
Table 124 – Benefits derived following VoIP implementation – 2008
Table 125 – ISPs providing VoIP as part of bundled service offers by size of ISP – Sep 2006
Table 126 – Awareness of, use of and interest in VoIP services in Australian households – 2007
Table 127 – VoIP users by type of Internet access – 2007
Table 128 – Indicators correlating with a high level of VoIP usage
Table 129 – Interest in taking up VoIP split by type of Internet access type – 2007
Table 130 – Wireless broadband subscribers by access type and annual change – 2006 - 2010
Table 131 – 3G wireless broadband subscribers by mobile operator – 2007 - 2008
Table 132 – Total fixed wireless broadband revenues and annual change – 2006 - 2010
Table 133 – Wireless broadband monthly ARPU – 2006 - 2010
Table 134 – Fixed wireless broadband subscribers by operator – 2007 - 2008
Table 135 – Forecast mobile wireless data and voice revenues – 2008; 2013; 2018
Table 136 – Mobile market subscribers, penetration rate and annual change – 1986 - 2011
Table 137 – Mobile subscribers by carrier – 1993 - 2009
Table 138 – Annual growth rate of mobile subscribers by carrier – 1995 - 2009
Table 139 – 3G mobile subscribers by carrier- 2003 - 2009
Table 140 - Annual growth rate of 3G mobile subscribers by carrier - 2007 - 2009
Table 141 – Proportion 3G mobile subscribers versus total subscribers by carrier - 2006 - 2009
Table 142 – 2G mobile subscribers by carrier - 2006 - 2009
Table 143 - Annual growth rate of 2G mobile subscribers by carrier - 2007 - 2009
Table 144 – Total mobile subscribers by technology – 2007
Table 145 – Percentage prepaid subscribers per operator – 2006 - 2009
Table 146 – Prepaid subscribers per operator – 2006 - 2009
Table 147 – Total prepaid subscribers (historical) – 1998 - 2005
Table 148 – Number of mobile phone services in operation – pre and postpaid – 2005 - 2007
Table 149 – Telstra – mobile subscribers by 2G/3G and annual change – 2006 - 2008
Table 150 – Telstra – mobile subscribers – pre and postpaid and annual change – 2006 - 2008
Table 151 – Telstra – wholesale subscribers – 2006 - 2008
Table 152 – Telstra – 3G mobile subscribers – pre and postpaid and annual change – 2007 - 2008
Table 153 – Mobile subscriber market share by carrier – 1993 - 2009
Table 154 – Revenue percentage per market segment (corporate, SME, residential) – 1994 - 2010
Table 155 – Total mobile services market revenue and annual change – 1993 - 2011
Table 156 – Mobile services market revenue per major operator – 1993 - 2010
Table 157 – Annual growth of mobile services market per major operator – 1994 - 2010
Table 158 – Mobile services revenue market share per major operator – 1997 - 2010
Table 159 – Average ARPU – $ per month – across all operators – 1993 - 2010
Table 160 – Blended ARPU by operator – 2003 - 2008
Table 161 – Blended ARPU by operator – annual growth – 2003 - 2008
Table 162 – Historical blended ARPU – $ per month – by operator – 1998 - 2002
Table 163 - 2G, 3G ARPU per month comparison - 2006 - 2010
Table 164 – Telstra prepaid, postpaid ARPU per month – 2004 - 2008
Table 165 – Telstra ARPU per month – by network type – 2006 - 2008
Table 166 – Optus prepaid, postpaid and blended ARPU per month – 2004 - 2008
Table 167 – Vodafone – Monthly prepaid / postpaid / blended ARPU – 2004 - 2008
Table 168 – ARPU per month – 2006 - 2008
Table 169 – Hutchison ARPU per month – 2004 - 2008
Table 170 – Hutchison – non-voice ARPU per month – 2004 - 2006
Table 171 – Mobile data revenues by operator – SMS and non-SMS – 2007 - 2008
Table 172 – SMS growth forecasts – 2003 - 2010
Table 173 – Telstra SMSs sent – 2001 - 2007
Table 174 – Online users and other media usage
Table 175 – BlackBerry ownership – 2008
Table 176 – BlackBerry usage – 2008
Table 177 – Benefits and drawbacks of mobile email – 2008
Table 178 – Buying over the Internet by business size – 2008
Table 179 – Items bought by SMEs over the Internet – 2008
Table 180 – Selling over the Internet by industry sector – 2008
Table 181 – Selling over the Internet by business size – 2008
Table 182 – Types of customers sold to – 2008
Table 183 – Switched-on cyber demographics
Table 184 – Digital absorber demographics
Table 185 – Tech pragmatic demographics
Table 186 - Techno learner demographics
Table 187 – Digi-not demographics

Exhibit 1 – Key revenue trends – period to 2018
Exhibit 2 – Advice for information highway contenders
Exhibit 3 – Sample VoIP and PSTN pricing
Exhibit 4 – Top favourite websites – males and females (16-30 years of age) – 2007

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