Last updated: 15 May 2007 Update History
Report Status: Archived
Report Pages: 130
Analyst: Stephen McNamara
Publication Overview
This report provides high-level overviews and strategic analyses of the developments in wireless broadband. It identifies business opportunities, points out the hype and the pitfalls, and it will be of assistance in making the right business decisions. The subjects covered in the report include:-
Executive Summary
There has been some good progress in wireless broadband in regional Australia. The developments in South Australia, in particular, are very promising – these have been made possible by the financial assistance of Federal and State Governments.
The subsidies from HiBIS, and now Broadband Guarantee, are enabling broadband providers to deliver high-speed broadband services to areas where it would not normally be economically viable. At the same time, some of the smaller players in these regional areas have failed because they were not able to build sustainable business plans. However, with the infrastructure in place, it has generally been possible to ‘salvage’ the services. While there has been a certain amount of disruption, in most cases alternative solutions have been put in place, making possible a continuation of services over the subsidised infrastructure.
Outside regional areas, progress has been slow. PBA (Commander) has stuck to its niche market approach and is selectively using wireless broadband in some of its business deployments. Unwired now has around 80,000 customers, but, although this is a significant figure, it is only a small percentage of the four million broadband users in Australia. The same applies to the Austar service in Wagga Wagga.
As we have indicated in previous reports, future development in wireless broadband will be more linked to personal wireless services. Similar to developments in the fixed network, the mobile networks, also, will see transformation from voice to data services. However, the market dynamics are such that it remains more lucrative for the mobile operators to maintain their high call charges, rather than start looking at more affordable mobile data/wireless broadband services.
Despite some good developments from Telstra’s NEXT G, and also from Hutchison, the interesting services that are being offered over these networks are, in general, too expensive to be taken up by many customers. As has been the case in this market segment for the last ten years, services are mainly aimed at the business markets and the top end of the consumer market. Market demand is definitely there, but not at the current prices.
The success of the Hutchison cricket service, offering a flat $5 rate for access to all services related to the ‘A’ series of matches, proves that people are interested if the commercial conditions are right.
These and other scenarios and developments are further discussed in the report.
Mobile data, Mobile voice and Wireless revenue forecasts
Year | Mobile Data (excl SMS) |
Mobile Voice (incl SMS) |
Wireless Mobile Broadband |
2007 | $500 million | $12 billion | $50 million |
2012 | $500 million | $6 billion | $7 billion |
2017 | Merged with wireless | $1.5 billion (= mobile VoIP) | $14 billion |
This report provides high-level overviews and strategic analyses of the developments in wireless broadband. It identifies business opportunities, points out the hype and the pitfalls, and it will be of assistance in making the right business decisions.
Further information provided includes:
Data in this report is the latest available at the time of preparation and may not be for the current year.
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