2007 Australia - Telecoms Analyses and Forecasts

Publication Overview

This report provides high-level strategic analysis and forecasts in the telecommunications market, covering both fixed end wireless industries and markets and key new products and services. It identifies business opportunities, points out the hype and the pitfalls, and will be of assistance in making the right business decisions.

The report also covers:-

  • The year ahead - 2008
  • Revenue forecasts and market share analysis
  • Analysis of the fixed market - infrastructure and applications ands key services
  • Analysis of competition issues, regulatory environment and government policies
  • Analysis of mobile communications, data and wireless broadband developments
  • Analysis of the digital media market

Executive Summary

By 2015 the telecoms industry will grow from $34 billion to $72 billion. Increasingly new revenues will flow into the industry as companies continue to explore and develop the digital media opportunities that are becoming available over IP-based next generation telecommunications equipment, which will be carried over the fibre networks that will be deployed deeper and deeper into the network. These revenues will need to be shared with the existing technology and infrastructure operators, as well as a growing number of additional players. For more information, see chapter 2, page 11.

Fibre networks will significantly increase the quality and capacity of the infrastructure. It will allow sectors such healthcare, education and energy to utilise these networks for the delivery of high quality home services, such as video nursing services to monitor elderly people and hospital patients who have been discharged early from hospital. This will save costs significantly and increase availability of places/beds in hospitals and retirement villages. Continuing education and smart meters linked to the broadband smart grids are other key applications. For more information, see chapter 6, page 47.

In order to facilitate these developments new infrastructure is required, as well as a range of network capabilities to allow for the innovation required to move the market forward. Rather than continuing with the foolish debate in Australia about who can best overbuild networks, under what conditions, and who can throw more government money at these projects, we first need to create a better regulatory environment, one that is conducive to the development of this new national infrastructure. Rather than duplicating infrastructure we need to look at sharing it, and the best approach is to stimulate the operational and structural separation of the infrastructure from the services that operate over that network. Only when a workable solution is in place will it be possible to make intelligent decisions regarding investments and government funding. Competition needs predominantly to take place on a services level, and only where this is economically viable at infrastructure level. For more information, see chapter 5, page 33.

The first services possible over this new infrastructure are now becoming available. They are currently concentrated around VoIP and IPTV. However, because the telcos are trying to either stop these developments or monopolise them, progress has been slow. This has allowed the Internet media companies to develop their own web-based versions – like Internet telephony (Skype, Amazon, Google) and web-based entertainment (YouTube, MySpace, Flickr and many others). It appears that the telcos and ISPs have already lost the battle for VoIP, IPTV and other digital media services. For more information, see chapter 9, page 95.

Mobile is rapidly becoming a commodity, but the way the industry is structured at present allows the operators to protect their lucrative income, as they can still charge premium prices for this commodity. This also means that they are not seriously involved in developing more mobile data and wireless broadband services. They believe that this would lead to Internet-based services and the Internet media companies could then also offer their web-based services to mobile networks. This would undermine the mobile operators’ ability to maintain their premium prices. We believe that this situation will not be easy to change and breakthroughs are not expected until 2010-2012. For more information, see chapter 10, page 105.

Key Highlights

  • Total market value in 2007 will be $34 billion, growing to $72 billion by 2015 as new revenue streams will enter this market after 2010.
  • Telstra has a 44% market share at retail value and a 70% market share at wholesale value. It dominates 95% of the market profits.
  • Annual growth for 2007 is estimated at 3%, dipping to just under that figure in 2008.
  • Data/broadband has the highest growth, at 11% – voice has the lowest (2%).
  • Voice revenue still has the largest share (37%) followed by mobile (34%)
  • The second-tier retail market is estimated at around $9 billion.
  • High-speed networks will be developed, despite the current Mexican standoff.
  • Internet media companies and globalisation are key drivers behind all future developments.
  • Social and economic issues are more important than individual telecoms issues – this means ongoing government involvement in the industry.
  • Infrastructure overbuild should only occur where it is economically viable, otherwise infrastructure needs to be shared. This will lead to structural separation between infrastructure and services.
  • VoIP and IPTV are likely to be dominated by web-based services from the Internet media companies, rather than by the telcos and ISPs.
  • Telstra will remain the key telecoms infrastructure provider in Australia, but it will be split into separate companies under pressure of the financial market to maximise the company’s values.
  • Competition will move away from the telcos and ISPs to the digital media companies.
  • The move from mobile data to wireless broadband (4G) will be slow (2010-2012).
  • In the meantime, voice – at premium prices to the operators – will remain the killer app on mobile networks.
  • Fixed mobile convergence will only take off once 4G networks are in place.
  • Regional telecoms will remain heavily dependent on good government policies.

This report provides high-level strategic analysis and forecasts in the telecommunications market, covering both fixed end wireless industries and markets and key new products and services. It identifies business opportunities, points out the hype and the pitfalls, and will be of assistance in making the right business decisions.

Further information provided:

  • Revenue forecasts of the Australian telecoms market, allowing for the customer’s own business planning.
  • Analysis of the business opportunities and pitfalls; identifying the product and market opportunities.
  • Analysis of the likely outcome of various scenarios, avoiding costly mistakes and making the right business decisions.
  • Why wireless broadband will be very slow to develop and what the opportunities are in the meantime.
  • The reality of the new infrastructure developments. They will take between 7 and 15 years to be fully deployed, so no hasty decisions, please.
  • Guidelines for policymakers in relation to national interest issues in telecoms infrastructure and digital media.

Data in this report is the latest available at the time of preparation and may not be for the current year.

Table of Contents

1.1Are you ready for 2008?
1.2Mexican stand-off
1.3Structural changes
1.7Corporate markets
1.8Industry environment
1.10The rest of the industry
1.11The market moving towards 2008
1.11.1Access to telecoms services
1.11.2Rapidly changing voice market
1.11.3Good news telco stories
1.11.4Regional telecommunications
1.11.5Digital media
1.12Customer service
2.1Total market
2.1.1By major provider
2.1.2By service
2.2Mobile market
2.32nd tier market
2.4Data and broadband market
3.1By markets
3.2By products
3.2.1Overall market
3.2.2Access market
3.2.3Voice market
3.3By industry
3.4Where to go from here?
4.1Let the ACCC do its job
4.2Yet another panel to investigate telecoms
4.3Minister in the firing line
4.4Precarious state of affairs
4.4.1Good old Aussie pork-barrelling
4.4.2New Telstra-Optus duopoly
4.4.3No innovations and competition
4.4.4Short-term political gains
4.4.5Why do we need broadband?
4.5At last - the T4 campaign
4.5.1The campaign
4.5.2Analysis and comments
4.6Back to the Dark Ages
4.7We are losing our telco focus
4.8ACCC needs to facilitate NGN industry workgroup
5.1Structural separation and the private equity market
5.1.1The great separation debate
5.1.2The tsunami of structural change (analysis)
5.1.3Private equity interests
5.2A defiant Telstra
5.2.1Key issues – those in favour
5.2.2Those against - Telstra
5.2.3Opportunities for others
6.1The year 2007
6.1.1Strategic selection of infrastructure
6.1.2Telstra on board re national interest issue
6.1.3IT applications driving broadband infrastructure
6.1.4Infrastructure choices
6.1.5Telstra’s FttN Plans
6.1.6Trujillo: Australia, you won’t get fibre
6.1.7Regional infrastructure
6.1.8Market analysis
6.1.9Wireless broadband opportunities
6.1.10Utilities expanding into regional areas
6.2NGN market analyses
6.2.1Analysis of Telstra’s NGN progress
6.2.2NGN in action
6.2.3It’s worthwhile fighting for open networks
6.2.4Internet economy requires NGNs – now
6.3Broadband – infrastructure analysis
6.3.1Australia’s new broadband landscape
6.3.2Technology issues
6.3.3What is broadband and why is it needed?
6.3.4True broadband
6.3.5Mexican stand-off on broadband infrastructure
6.3.6Boom and bust cycle in local access
6.3.7Broadband deteriorating in regional Australia
6.3.8Open networks needed for broadband services
6.3.9Incumbents are running behind
6.3.10Analysis of other infrastructure initiatives
6.3.11Copper is still very much alive
6.3.12Proactive communities
7.1Statistical overview
7.1.1VoIP Boom delayed forecasts
7.1.2ISPs providing VoIP services
7.1.3Australian businesses not enthusiastically embracing VoIP – June 2007
7.1.4VoIP will not be effective without upgraded broadband
7.1.5The ACCC on VoIP
7.1.6ISPs push into voice market
7.1.7Switch to VoIP – survey 2006
7.1.8Survey reveals businesses are unprepared for VoIP security threats
7.1.9VoIP good growth but no money
7.1.10VoIP can slash phone bills by $500
7.1.11Managed network services
7.1.12Business distribution of Australian VoIP market
7.2Market overview
7.2.1The future of VoIP lies in videoconferencing
7.2.2IT and telecoms no happy convergence
7.3.2VoIP quality deteriorating, but who cares? We do!
7.3.3Is there a strategy behind Telstra’s bucket plan?
7.3.4VoIP over-hyped
7.3.5VoIP – a case of evolution, rather than revolution
7.3.6Major battleground: SME market
8.1The ISP market – mid-2007
8.1.1Consolidation only half finished
8.1.2Aggressive competition
8.1.3Still very little value-added
8.1.4More consolidation coming
8.1.5Dial-up Internet
8.2Transition to BSP for 60%
8.3Future directions
8.4Regional activities
9.1New broadband infrastructure initiatives
9.1.1Metropolitan fibre network
9.1.2Regional broadband competition
9.2Regions can be commercially broadbanded
9.3Bringing some sanity into the broadband debate
9.4OECD vindicated re its broadband data
9.5Where are the broadband devices?
9.6Broadband: Australia is on the right track
9.7Labor’s broadband plan
9.8Low demand density for broadband services
9.9Can we stop the broadband train crash?
9.10Telstra moving towards VDSL
9.11Broadband Blueprint?
9.11.1Implementation before blue printing
9.11.2States discussed blueprint
10.1Industry trends & analysis 2007
10.1.1The mobile market – In 2007
10.1.2Don’t believe the mobile hype
10.1.3Mobile industry heading up a dead-end street
10.2The 3G market
10.2.1Statistical overview
10.2.2The tough new world of 3G
10.2.3Market Analyses
10.2.4Network sharing and cost cutting
10.2.5Analysis of Australia’s first 3G launch
10.2.6Business modelling
11.1.1Mobile marketing remains a furphy
11.1.2The market in 2007
11.2Market issues
11.2.1From WiMAX and 3G to 4G Mobile
11.2.2Mobile TV
11.2.3Mobile content – a market still kept hostage
12.1.1Key years for wireless broadband: 2007/2008
12.1.2Room for free wireless broadband
12.1.3Wireless broadband providers on the rise
12.1.4Competition analysis – Uwired and PBA versus Telstra
12.2Statistics and forecasts
12.2.1Market statistics
12.2.2Market forecasts
13.1We should ride the economic digital wave
13.2The rise and rise of digital media
13.3Convergence at work
13.4Latest developments
13.4.1Broadband and TV – not converging, but complementary
13.4.2Video-on-Demand (VoD) – missed the boat
13.4.3Every site needs its own YouTube
13.5Developing markets
13.5.1User Generated Content (UGC)
13.5.2Social networking
13.6Telcos and media versus Googles
Exhibit 1 – Key revenue trends – period to 2015
Exhibit 2 – Key regulatory and policy issues, as BuddeComm sees them
Exhibit 3 – Definition of a utility
Exhibit 4 – Verizon versus Skype
Exhibit 5 – The role of voice
Exhibit 6 – Some application bit rates
Exhibit 7 – Access technologies
Exhibit 8 – What does it mean? (DSL, 1Gb/s, DWDM transmission speeds)
Exhibit 9 – Overview of physical distribution networks for high-speed services
Exhibit 10 – Infrastructure – people power
Exhibit 11 – BuddeComm VoIP quality survey
Exhibit 12 – Paul Budde’s case study from 2G to Next G
Exhibit 13 – Why mobile marketing won’t work
Exhibit 14 – Examples of social networking websites – 2006

Table 1 – Total telecoms service wholesale revenue by major provider – 2004 - 2008
Table 2 – Total telecoms service wholesale annual growth by major provider – 2004 - 2008
Table 3 – Total telecoms service wholesale market shares by major provider – 2004 - 2008
Table 4 – Total telecoms market – retail revenue by service – 2004 - 2008
Table 5 – Total telecoms market – annual retail growth by service – 2004 - 2008
Table 6 – Total telecoms market – retail market share by service – 2004 - 2008
Table 7 – Revenue – mobile services market per major operator – 2004 - 2008*
Table 8 – Annual growth – mobile services market per major operator – 2004 - 2008*
Table 9 – Market share (%) by carrier – 2004 - 2007*
Table 10 – Average ARPU per month across all operators and annual change – 2004 - 2008
Table 11 – Second tier retail providers – voice, data & mobile – revenue – 2002 - 2007*
Table 12 – Second tier retail providers – voice, data & mobile – annual growth – 2003 - 2007*
Table 13 – Second tier retail providers – voice, data & mobile – market share – 2002 - 2007*
Table 14 – Data market share by provider – 2004 - 2007*
Table 15 – Dial-up, ADSL and cable subscribers – top ten market share – 2001 - 2006
Table 16 – Telecommunications services revenue by market – 2005; 2007; 2010; 2015
Table 17 – Telecommunications services revenue % by market – 2005; 2007; 2010; 2015
Table 18 – Telecommunications services revenue by product – 2000; 2005; 2007; 2010; 2015
Table 19 – Telecommunications services revenue % by product – 2000; 2005; 2007; 2010; 2015
Table 20 – ‘Internet economy’ telco revenue – 2000; 2005; 2007; 2010; 2015
Table 21 – ‘Internet economy’ telco – percentage of revenue – 2000; 2005; 2007; 2010; 2015
Table 22 – ‘Internet economy’ telco revenue – 2005; 2007; 2010; 2015
Table 23 – Access % of total telecoms spend – 2000; 2005; 2007; 2010; 2015
Table 24 – Content/advertising % total telecoms spend – 2000; 2005; 2007; 2010; 2015
Table 25 – Telecommunications services revenue by industry group – 2005; 2007; 2010; 2015
Table 26 – Telecommunications services revenue % by industry group – 2005; 2007; 2010; 2015
Table 27 – Skype users – Australia – 2004 - 2008
Table 28 – Paid VoIP users Australia – 2004 - 2010
Table 29 – Number of voice service providers in Australia by type of provider – June 2007
Table 30 – ISPs providing VoIP as part of bundled service offers by size of ISP – September 2006
Table 31 – Main business distribution Australian VoIP market – July 2006
Table 32 – Residential broadband ARPU and annual change – 2004 - 2007
Table 33 – Residential dial-up Internet ARPU and annual change – 2004 - 2007
Table 34 – Number of Australian households and technology penetration – 2007
Table 35 – Broadband component of Internet households – 2005 - 2010; 2015
Table 36 - 3G network subscribers - 2003 - 2007
Table 37 - 2G, 3G ARPU per month comparison - 2006
Table 38 – Number of ISPs by broadband service offered – 2006
Table 39 – Subscriber statistics by operator – late 2006
Table 40 – Forecast wireless penetration as % of fixed broadband – 2005; 2010; 2015

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Number of pages 160

Status Archived

Last updated 8 Aug 2007
Update History

Analyst: Stephen McNamara

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