As competition presents more challenging market conditions, Vietnam’s mobile operators are steadily building their subscriber bases. Into 2016 the once ‘hot’ Vietnam mobile market had cooled somewhat and the rate of subscriber growth had eased considerably. The exact disposition of the market was not totally clear as the authorities and other sources issued a range of conflicting statistics. In early 2016, based on the best data, the reported number of mobile subscribers had passed 137 million.
Vietnam’s mobile market has grown strongly over the last decade, evidence that the competition model the government has put in place, although with some limitations, has been working. At the same time, demand for new mobile services appeared to have dropped and growth had generally slowed. There has been a gradual shift to value added services, with the arrival of 3G and 3G+ and ahead of the launch of 4G.
The highly competitive nature of Vietnam’s mobile segment is due in no small part to it being opened up to new players, importantly including some with no involvement of the state-owned VNPT. With the operators very keen to remain competitive and at least maintain market share, the overcrowded market will inevitably rationalise; that process has begun with the takeover of EVN Telecom by Viettel and the cancellation of S-Fone’s telco licence. As with most other Asian mobile markets, growth in Vietnam was boosted by the early introduction of prepaid mobile services and prepaid remains a vital component of the business today.
In this report we provide an overview of the country’s mobile market and the major operators; the report also includes a range of relevant statistics plus scenario forecasts for mobile subscriber growth.
VNPT; Vinaphone; Mobifone; Viettel; S-Fone; EVN Telecom (acquired by Viettel); Vietnamobile (Hanoi Telecom); Gmobile (formerly Beeline).
Number of pages 26
Last updated 15 Nov 2016
Analyst: Phil Harpur
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