The Global Mobile Market - Major Trends, Revenue and Industry Statistics

Synopsis

In 2018 we are quickly approaching 100% mobile broadband penetration in the developed markets – and 50% in the developing markets. It is timely now to look at the trends and statistics which are shaping our global mobile industry. BuddeComm sees continuing subscriber growth coming from the developing markets with China and India in particular leading this growth, albeit at a slower level than in recent years. There is also still a lot of growth ahead for LTE 4G infrastructure deployment - despite the industry hype and discussion taking place around 5G. 4G will continue to be the leading growing mobile technology for the next few years as it still only accounts for around 30% mobile technology market share on a global level. Increased 4G growth will come from some of the large emerging markets. 4G is currently carrying most of mobile data traffic – driven by the increasing use of mobile video and this will increase as 3G slowly becomes phased out. Eventually however it will be 5G which will be required to meet the growing demands of the mobile sector – especially with the escalating developments in IoT and M2M.

This BuddeComm report provides information on the current global market including the global and regional subscriber bases for both mobile and mobile broadband. It provides global statistics on mobile revenue, spending and CAPEX, mobile traffic, as well as identifying the leading operators. It identifies key trends as well as exploring important markets for future opportunities. For further information on 5G, see separate report: BuddeComm Intelligence Report - 5G Global Trends and Leading Regional Countries.

Table of Contents

1. Synopsis
2. Global mobile market analysis – 2018
- 2.1 Highlighted trends
3. Global mobile subscriptions
- 3.1 Global mobile technologies market share
4. Global mobile broadband subscriber statistics
5. The emerging markets to watch
6. Financial insights
- 6.1 Global mobile spending
- 6.2 Global mobile capital expenditure (CAPEX)
- 6.3 Global mobile revenue
- 6.4 Global mobile ARPU
7. Mobile data traffic
8. Leading global operators
9. Smartphones and handset device trends and statistics
- 9.1 Key mobile device trends
  - 9.1.1 Affordable smart devices
  - 9.1.2 Enviro-friendly handsets
  - 9.1.3 Emerging markets for smartphone growth
- 9.2 Mobile handset and smartphone statistics
10. Wearable device trends and statistcs
- 10.1 Wearable device categories
- 10.2 Global wearable device market
- 10.3 Enterprise wearable devices
- 10.4 Legal implications of wearables gains attention
- 10.5 Virtual reality (VR) and wearable technology
  - 10.5.1 4K to drive bandwidth demand to gigabit levels
11. Mobile industry directions
- 11.1 Data mining – a next driver of mobile revenue
- 11.2 The spectrum issue
- 11.3 Mobile location based services (MLBS)
- 11.4 HetNet architecture
- 11.5 Small cell networks
- 11.6 Monetising mobile towers
- 11.7 Fixed Mobile Conversion
12. Related reports

Table 1 – Regional – mobile broadband penetration – 2014 - 2017
Table 2 – Global – unique mobile subscribers – 2009 - 2018
Table 3 – Regional - mobile subscriptions – 2009 – 2017
Table 4 – Global – market share of mobile technologies - 2018
Table 5 – Global – active mobile broadband subscriptions – 2014 - 2018
Table 6 - Regional – Active mobile broadband subscriptions – 2014 - 2017
Table 7 – Global – mobile CAPEX – 2014 - 2019
Table 8 – Global – telecoms CAPEX – 2008 - 2017
Table 9 – Global - mobile revenue – 2014 - 2020
Table 10 – Global average monthly mobile ARPU and annual change – 2005 - 2016
Table 11 – Regional - mobile data traffic use – 2016
Table 12 – Global top 15 mobile operators by sales – 2016
Table 13 – Leading countries - used smart phone market - 2016
Table 14 – Global – mobile handset shipments – 2004 - 2019
Table 15 – Global – smartphone shipments – 2010 – 2018
Table 16 – Global – smartphone share of handset market – 2009 - 2018
Table 17 – Global – historical - wearable devices by category – market share – 2013 - 2015
Table 18 – Global – wearable device shipments – 2014 - 2021
Table 19 – Global – top 5 wearable device vendors market share – Q3 2015 - 2017

Chart 1 – Mobile broadband penetration – developed versus developing markets – 2014 - 2017

Exhibit 1 – Global content delivery ecosystem
Exhibit 2 – Software Defined Networks
Exhibit 3 – Wearable smart rings

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Focus Report Profile

Technologies

Mobile & Wireless Broadband and Media
Mobile Communications (voice and infrastructure)

Number of pages 36

Status Current

Last updated 29 Jun 2018
Update History

Lead Analyst: Kylie Wansink

Contributing Analyst:

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