A feature of the Philippines mobile market has been the near duopoly with Smart together with Globe Telecom maintaining a tight hold on the industry. The two leading providers continue to battle to win subscribers and introduce new services, and both lost subscribers during 2017 as the market went through consolidation.
Mobile subscriber growth is expected to be relatively low over the next five years to 2024 due to a highly mature and highly competitive market. The market will be driven by the uptake of both 4G and eventually 5G services as operators adopt these faster services.
Mobile ARPU levels have been on a downward trend for a long time in the Philippines as competition in the mobile industry has intensified. The operators continue to engage in aggressive price competition in an effort to grab market share.
The Philippines has seen a very rapid increase in mobile broadband penetration over the past five years driven by a rising level of wireless broadband users. Strong growth is predicted over the next five years to 2024, however at a slower and declining rate as the market further matures.
The Philippines is well on its way to launching 5G services. Smart Communications activated its first 5G cell sites in Makati and is testing the platform and develop solutions such as autonomous vehicles. Globe Telecom has revealed plans to launch its 5G service in partnership with Huawei Technologies later in 2019.
PLDT, Smart Communications, Globe Telecom, Digitel, Extelcom, Bayantel
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Number of pages 35
Last updated 22 May 2019
Analyst: Phil Harpur
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