A feature of the Philippines mobile market has been the near duopoly with Smart together with Globe Telecom maintaining a tight hold on the industry. The two leading providers continue to battle to win subscribers and introduce new services, and both lost subscribers during 2017 as the market went through consolidation.
Mobile subscriber growth is expected to be relatively low over the next five years to 2023 due to a highly mature and highly competitive market. The market will be driven by the uptake of both 4G and eventually 5G services as operators adopt these faster services.
Mobile ARPU levels have been on a downward trend for a long time in the Philippines as competition in the mobile industry has intensified. The operators continue to engage in aggressive price competition in an effort to grab market share.
The Philippines has seen a very rapid increase in mobile broadband penetration over the past five years driven by a rising level of wireless broadband users. Strong growth is predicted over the next five years to 2023, however at a slower and declining rate as the market further matures.
The Philippines is already preparing for the move from 4G to 5G. PLDT Inc. has set up what it is calling a ‘5G technolab’ into the research and development of the next generation platform and Globe Telecom announced its intention to launch 5G services in the Philippines by the middle of 2019.
PLDT, Smart Communications, Globe Telecom, Digitel, Extelcom, Bayantel
Table of Contents
Number of pages 36
Last updated 13 Aug 2018
Analyst: Phil Harpur
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