A key factor in the growth of mobile services is that they have proved to be more effective than fixed-line telephony in adapting to the country’s geographical features.
Mobile subscriber growth is expected to be relatively low over the next five years to 2022 as the market further matures in a highly competitive market. The market will be driven by the uptake of both 4G and 5G services.
A feature of the Philippines mobile market has been the near duopoly with Smart together with Globe Telecom maintaining a tight hold on the industry. However Globe Telecom has bridged the gap significantly over the past few years.
Mobile ARPU levels have been on a downward trend for a long time in the Philippines as competition in the mobile industry has intensified. The operators continue to engage in aggressive price competition in an effort to grab market share.
The Philippines has seen a very rapid increase in mobile broadband penetration over the past four years, driven by a rising level of wireless broadband users. However the mobile broadband market is still at a relatively early stage of development. Strong growth is predicted over the next five years to 2022.
The Philippines is already preparing for the move from 4G to 5G.
PLDT, Smart Communications, Globe Telecom, Digitel, Extelcom, Bayantel
Number of pages 22
Last updated 19 Feb 2018
Analyst: Phil Harpur
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