Mobile growth opportunities in Pakistan are very substantial due to a young population and rising penetration of mobile services. Pakistan’s mobile market has experienced slow to moderate growth over the last five years.
The country’s mobile operators are all fighting for a larger share of the market, forcing down prices and subsequently Average Revenue Per Unit (ARPU). The operators have been shifting their focus to Value Added Services (VAS) in order to improve revenues.
In 2017 Mobilink and Warid merged their operations into a single brand, Jazz, which saw the number of mobile operators reduce from six to five. Further market consolidation is predicted over the next five years as the operating margins of the major operators come under further pressure.
However two main challenges facing mobile operators in Pakistan remain: a largely rural population with up to 70% of the population live in rural areas and difficulty serving those areas of the country that are politically unstable.
Slow to moderate growth is predicted over the next five years to 2022. The market will be constrained from higher growth due to very strong local competition.
4G network rollouts continue across the country. By 2017 over 30% of Pakistan population was covered by a 4G network.
Pakistan has seen a dramatic increase in mobile broadband penetration over the past five years with market penetration increasing from below 1% in 2012 to 24% in 2017. However the mobile broadband market is still at an early stage of development with penetration well below most other Asian countries. Strong growth is predicted over the next five years to 2022.
Mobilink (PMCL); Ufone (PTML, PTCL’s subsidiary); Telenor Pakistan; Warid Telecom; Instaphone.
Number of pages 24
Last updated 4 Sep 2017
Analyst: Paul Kwon
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