Pakistan’s mobile market has experienced moderate growth over the last six years. Mobile growth opportunities in Pakistan have been very substantial due to a young population and rising penetration of mobile services. Slow to moderate growth is predicted over the next five years to 2023. The market will be constrained from higher growth due to very strong local competition.
The country’s mobile operators are all fighting for a larger share of the market, forcing down prices and subsequently Average Revenue Per Unit (ARPU). The operators have been shifting their focus to Value Added Services (VAS) in order to improve revenues.
Mobilink and Warid merged their operations into a single brand, Jazz, which saw the number of mobile operators reduce from six to five. Further market consolidation is predicted over the next five years as the operating margins of the major operators come under further pressure.
Pakistan has seen a dramatic increase in mobile broadband penetration over the past five years. However, the mobile broadband market is still at an early stage of development with penetration well below most other Asian countries. Strong growth is predicted over the next five years to 2023, driven by further adoption of 4G and eventually 5G services.
The Pakistan Telecommunication Authority (PTA) had been instructed by the federal government to begin the process of conducting 5G tests and trials. Pakistan’s MoIT is aiming to introduce commercial 5G services before 2020.
Mobilink (PMCL); Ufone (PTML, PTCL’s subsidiary); Telenor Pakistan; Warid Telecom; Instaphone.
Number of pages 26
Last updated 10 Oct 2018
Analyst: Phil Harpur
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