Oman’s telecoms market is highly progressive and its mobile sector in particular is well established. This highly competitive market however means the operators are facing a number challenges which are having an impact upon overall profitability.
The mobile market in Oman has become saturated with high penetration and many multiple subscriptions. While this is leading to a boost in mobile broadband growth – at the same time the various OTT providers have disrupted the market. This has caused a decline in revenue from streams such as SMS as well as voice for the traditional operators. To combat this trend, the major operators in Oman are focusing on improving the customer experience through both fixed and mobile network upgrades.
The two major mobile operators (Oman Mobile, Ooredoo Oman) are investing huge amounts in expanding and improving upon mobile networks in order to keep up with the growing demand for data. Data services already account for around half of all Ooredoo Oman’s mobile revenues, for example, and this is expected to continue rising.
The development of high-speed fixed broadband services is well underway in Oman. As part of it National Broadband Strategy, Oman Broadband Company (OBC) has enabled access to fibre networks for around 60,000 residential and commercial businesses around Muscat. By 2040 it hopes to have all homes and businesses connected to its national broadband infrastructure. In 2016 a new broadband operator, Awasr-Oman, launched in Muscat using the OBC fibre network.
|Subscribers to telecoms services (million): (e)|
Oman Telecommunications Company (Omantel); Oman Mobile; Ooredoo Oman; Oman Broadband Company (OBC); FRiENDi, Majan Telecom (Renna); Integrated Telecommunications Oman (TeO); Awasr-Oman
Companies (Major Players)
Mobile & Wireless Broadband and Media
Mobile Communications (voice and infrastructure)
Regulations & Government Policies
Strategies & Analyses (Industry & Markets)
Number of pages 47
Last updated 12 Oct 2016
Analyst: Kylie Wansink
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