Israel’s mobile broadband penetration recently reached a milestone when it crossed over the 100% mark for population penetration. This reflects the highly competitive mobile sector which exists in Israel; with several operators all competing for customers who enjoy cheap 3G mobile services. While 4G coverage in Israel is significant, the adoption of such services remains low and this has been partly attributed to the prohibitive cost of services and devices.
The operators are feeling the impact of the high level of competition, particularly in the mobile sector. Mobile ARPUs have declined for all the major operators and in 2018 the competitive environment increased even further with the launch of a sixth mobile operator, 018 Xfone.
Israel has a very high household internet penetration rate, almost all of which are broadband connections. There are various competing broadband platforms – the DSL and fibre network of fixed-line incumbent Bezeq, the HFC network of HOT and the fibre network from Partner. Bezeq and HOT are both subject to broadband universal service obligations which has resulted in fixed broadband being available to 99% of all households.
Interest in the high-tech sector is still a key growth area for Israel with the US and China, in particular, setting up and investing in various research labs and solutions. Recently Israel turned its attention towards the opportunities presented by the growing cyber-security sector.
Bezeq, Bezeq International, Pelephone, HOT Telecom, HOT Mobile, Cellcom, 013 NetVision, Partner (Formerly Orange), 012 Smile, Xfone, Golan Telecom (Electra Communications), Israel Broadband Company (IBC); Remi Levy, Mobile 019.
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Last updated 21 Sep 2018
Analyst: Kylie Wansink
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