New Zealand - Statistics, Forecasts & Analysis - Background Report - 2009

Synopsis

New Zealand is finally catching up with the rest of the world in terms of broadband penetration, with strong subscriber growth predicted to continue into 2009. However, low broadband access speeds and high costs relative to other OECD nations are still are proving to be major stumbling blocks for the development of local digital media activities.

Mobile subscriber growth will continue to taper off moving into 2009 and 2010. A mobile subscriber growth rate of 4% is predicted for 2008/09 dropping to 3% for 2009/10. Mobile broadband will be the hot topic in 2009 and 2010. It still hasn’t hit the market to the same extent as it has in Australia, but with Telecom launching its HSPA network in mid-2009, healthy competition between Telecom and Vodafone should begin to develop. The FTA networks are expected to see intense competition for viewers and advertising in 2009 and beyond, which will impact on their cost margins as they will be forced to put more money into programming and marketing.

This report is now provided as reference report and is sold at a discount. The report provides a snapshop of the market without any tables as BuddeComm saw the market in late 2008. It will not be updated further.