New Zealand - Mobile Communications - Mobile Services

Last updated: 7 Jan 2008 Update History

Report Status: Archived

Report Pages: 12

Analyst: Paul Budde

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Summary
Table Of Contents

Synopsis

There has been a significant move away from a price-driven scramble for subscribers, to a model aimed at making existing subscribers spend more. In an attempt to achieve this, both Vodafone and Telecom have introduced a wide range of services to the market in the last 18 months. Upgrades to both mobile networks have seen a significant rise in mobile data opportunities. This report looks at the growing number of mobile services available to Kiwi users as well as market surveys, ARPU figures and other developments.

1. Synopsis
2. Overview - 2007
- 2.1 Telecom and Vodafone – Comparison of 3G offerings and retail outlets
3. ARPU figures
4. Market surveys
- 4.1 Commerce Commission study ranks New Zealand poorly in mobile pricing
5. Mobile statistics
6. Mobile data services
- 6.1 Market overview
  - 6.1.1 Mobilise
  - 6.1.2 Mobile JetStream
  - 6.1.3 New services drive growth
  - 6.1.4 3G promises even more … sometime
  - 6.1.5 Not just a phone anymore
- 6.2 Mobile data networks
  - 6.2.1 Cellular Digital Packet Data (CDPD)
  - 6.2.2 Lucent to manage 027 network
  - 6.2.3 Pricing structure
- 6.3 Dedicated mobile data
- 6.4 Texting
  - 6.4.1 Telecom2Vodafone
  - 6.4.2 Telecom caps texting at $10 a month
  - 6.4.3 Teen texters scam Telecom
  - 6.4.4 Pxt
- 6.5 WAP
  - 6.5.1 Playing games helps Telecom
  - 6.5.2 Security glitch
7. Trunk Mobile radio (TMR)
- 7.1 Introduction
  - 7.1.1 Teamtalk from BCL
8. Vodafone NZ
- 8.1 Vodafone Live! attracts 11,000 users in first two months
- 8.2 Mobile Tool box
- 8.3 New SIM card launched
- 8.4 Vodafone’s prepaid SMS billing solution
9. Telecom mobile
- 9.1 Xtra Mobile services on 027
  - 9.1.1 Xtra Instant Messenger
- 9.2 New text messaging service
- 9.3 Text messaging extended overseas
- 9.4 Broadcast text message
- 9.5 d zone
- 9.6 WordUp
- 9.7 Mobile banking first
10. Mobile voice services
- 10.1 Prepaid cards
  - 10.1.1 Top up at ATMs
11. Related reports

Table 1 – New Zealand - monthly ARPU ($) per operator (historical) – 2004 - 2007
Table 2 – Annual change in monthly total ARPU ($) per operator – 2005 - 2007
Table 3– Mobile low user basket – November 2006
Table 4 – Mobile medium user basket – November 2006
Table 5– Mobile high user basket – November 2006
Table 6 – Mobile subscribers per operator and network – 2001 - 2006
Table 7 – Telecom’s mobile market revenue and growth – 2004 - 2005

Exhibit 1 – Comparison of New Zealand’s mobile networks
Exhibit 2 – Telecom and Vodafone – Number of retail outlets by distributor – 2006
Exhibit 3 – Comparison of 3G offerings from Telecom and Vodafone - 2005

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