Last updated: 29 Oct 2008 Update History
Report Status: Archived
Report Pages: 12
Analyst: Paul Budde
Although the dominance of FTA television as a mass communication medium has been unsurpassed for many decades, the industry is now facing challenges from a number of fronts as incumbent broadcasters cling to their lucrative oligopolies. The FTA networks are expected to see intense competition for viewers and advertising in 2009 and beyond. Pay TV penetration stands at around 45% of New Zealand households; however BuddeComm doesn’t see penetration growing much further unless prices come down to more affordable levels. This report provides a comprehensive overview of the FTA, Pay TV and Digital TV markets in New Zealand including statistics and forecasts.
This report was archived in April 2010 and has not been updated since December 2008. For the latest information including 2010/11 including statistics and forecasts see the separate report: New Zealand - Broadcasting - FTA, Pay TV, Digital TV and Radio - Statistics & Overview - 2010
Paul is a rare find in a fast paced world of technology and communications. His research and comments are well founded and well respected in Australia and around the world. I have always gained something new from our discussions about my own industries as well as others. Paul is a wealth of knowledge and can only inspire people with his enthusiasm.
Julian Carter, Founder & Strategic Advisor at Mosi Seven. Director at Monster Logic Group Pty Ltd
BuddeComm's strategic business reports contain a combination of both primary and secondary research statistics, analyses written by our senior analysts supported by a network of experts, industry contacts and researchers from around the world as well as our own scenario forecasts.
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