New Zealand - Broadcasting - FTA, Pay TV & Digital TV - Statistics & Overview - 2008
Last updated: 29 Oct 2008 Update History
Report Status: Archived
Report Pages: 12
Analyst: Paul Budde
Synopsis
Although the dominance of FTA television as a mass communication medium has been unsurpassed for many decades, the industry is now facing challenges from a number of fronts as incumbent broadcasters cling to their lucrative oligopolies. The FTA networks are expected to see intense competition for viewers and advertising in 2009 and beyond. Pay TV penetration stands at around 45% of New Zealand households; however BuddeComm doesn’t see penetration growing much further unless prices come down to more affordable levels. This report provides a comprehensive overview of the FTA, Pay TV and Digital TV markets in New Zealand including statistics and forecasts.
This report was archived in April 2010 and has not been updated since December 2008. For the latest information including 2010/11 including statistics and forecasts see the separate report: New Zealand - Broadcasting - FTA, Pay TV, Digital TV and Radio - Statistics & Overview - 2010
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