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China - Mobile TV

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Last updated: 3 Sep 2008 Update History

Report Status: Archived

Report Pages: 5

Analyst: Paul Budde

Synopsis

Mobile TV is expected to be a highly popular mobile service in China, with subscribers forecast to exceed 90 million by 2009, and potentially overtaking traditional TV shipments by 2012. There is disagreement in China over which mobile TV standard to use, and considerable controversy has been generated due to the State Administration of Radio, Film, and Television (SARFT) deciding to support its own mobile TV platform China Mobile Multimedia Broadcasting (CMMB). This report gives an overview of the mobile TV market in China and summarises the numerous domestic and foreign standards under review. Local manufacturers are also covered together with target dates leading up to the 2008 Beijing Olympics.

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