China - Digital Economy and Forecasts

Synopsis

We are seeing increasingly rapid development of internet businesses in China as the digital economy takes shape. The pace of development has escalated as more and more of the population gain access to the internet. Chinese based online enterprises can target consumers like no western company has been able to do and numerous successful initial public offerings on the NYSE are testament to this. This report looks at various aspects of the digital economy in China. It includes statistics on e-commerce users and market size; a review of e-entertainment and various e-services such as online shopping, advertising and banking; and an overview of major on-line companies – all driving the phenomenal growth of e-commerce in China. Underpinning the growth of this digital economy is an internet infrastructure that still only reaches 40% of the population. Also included are internet user and subscriber statistics and forecasts to 2016.

Key developments:

More provinces and municipalities moving into the first echelon of internet development; a noticeable shift to instant messaging, blogging and micro-blogging; increased use of the internet for currency transactions; IPOs of Chinese companies which are still to see profitability.

Companies covered in this report include:

Alibaba; Taobao; Tencent; Sina; Baidu; Youku; Tudou; Easou; Dangdang, Sohu, and Renren.

Table of Contents

  • 1. Synopsis
  • 2. Internet growth
    • 2.1 Background
    • 2.2 China internet user statistics
      • 2.2.1 China internet subscribers
      • 2.2.2 Number of internet users by province and economic development
      • 2.2.3 Internet access speed
      • 2.2.4 Internet statistics – CNNIC statistical survey
      • 2.2.5 Mobile internet users
    • 2.3 Forecast internet users – 2012-2017
  • 3. E-Services Overview
  • 4. E-Commerce
    • 4.1 E-Commerce background
    • 4.2 E-Commerce progress
    • 4.3 E-Commerce volumes
      • 4.3.1 E-Commerce volumes: B2C
      • 4.3.2 E-Commerce volumes: B2B
      • 4.3.3 E-Commerce volumes: C2C
  • 5. E-Entertainment
    • 5.1 Online activities 2010
    • 5.2 Online activities 2011
  • 6. Information acquisition
    • 6.1 Search engines
      • 6.1.1 Global search engine market
      • 6.1.2 Online search advertising market
    • 6.2 Web news
  • 7. Commercial exchange
    • 7.1 Online shopping
    • 7.2 Group buying
    • 7.3 Online payment
      • 7.3.1 Pay-as-you-go (prepaid cards)
    • 7.4 Travel ordering
    • 7.5 Online banking
  • 8. Web entertainment
    • 8.1 Online gaming
    • 8.2 Cyber literature
    • 8.3 Online video
    • 8.4 Online music
  • 9. Exchange and communication
    • 9.1 Instant Messaging (IM)
    • 9.2 Blog
    • 9.3 Microblogging
    • 9.4 Social Networking websites
  • 10. Digital Media
  • 11. Online advertising and marketing
  • 12. Related reports
  • Table 1 – Internet users and annual change – 1996 – 2013
  • Table 2 – Internet subscribers and annual change – 1996 - 2013
  • Table 3 – CNNIC internet statistical survey – 2009, 2011
  • Table 4 – Comparison in age structure of China internet users – 2008 – 2011
  • Table 5 – Forecast internet users and penetration – lower band: 2011 - 2012; 2017
  • Table 6 – Forecast internet users and penetration – higher band: 2011 - 2012; 2017
  • Table 7 – Utilisation rate and number of users of different network applications in China – 2009 - 2011
  • Table 8 – Estimated value of B2C e-commerce market – 2005 - 2012
  • Table 9 – Estimated value of C2C e-commerce market – 2005 - 2012
  • Table 10 – Utilisation rate and number of users of different network applications in China – 2009 - 2011
  • Table 11 – China – top online companies by application with global comparison – 2011
  • Table 12 – Market share of online search engines – 2005 - 2010
  • Table 13 – Search engine users and utilisation rate in China – 2009 - 2011
  • Table 14 –Online search advertising market – actual: 2005 - 2014
  • Table 15 – China online retail market revenue and customers – 2003 - 2012
  • Table 16 – Online banking users and utilisation rate – 2007 – 2011
  • Table 17 – Online gaming revenues – 2004 - 2012
  • Table 18 – Online gamers users – 2007 - 2011
  • Table 19 – Online video users – 2007 – 2011
  • Table 20 – Online music users and utilisation rate – 2007 – 2011
  • Table 21 – Instant messaging users and utilisation rate – 2007 – 2011
  • Table 22 – China’s top 15 social networks – March 2011
  • Table 23 – China’s SNS market share and user loyalty – 2010
  • Table 24 – China media market revenue – 2002 - 2009
  • Table 25 – China advertising market revenues in major media – 2001, 2010, 2012 (e)
  • Chart 1 – Number of internet users and growth rate in China – 2002 - 2013
  • Chart 2 – Comparison in age structure of China internet users – 2009, 2011

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