China - Convergence - Triple Play & Digital TV

Synopsis

Though digital cable TV gets much of the attention in the converged media environment in China, digital satellite TV and digital terrestrial TV will play key roles in the future. Despite the government setting ambitious roll-out targets for digital TV, the take up rate has been slow and the government has had to review its targets and its approach. Cable TV is also set to play a pivotal role in China’s converged media environment, as triple play services, which include the provision of television, telephony and broadband Internet access over a single network, begin to be delivered over cable TV infrastructure. China has the largest cable TV network in the world. This report also looks at the steps China is taking to develop the iTV market which has the potential to turn Chinese TV viewers into online participants and buyers. This report includes information on some of the players in China’s satellite TV, cable TV and broadband TV markets.

Table of Contents

  • 1. Synopsis
  • 2. Overview of media convergence
  • 3. Triple play models
  • 4. Broadband TV
    • 4.1 Internet Protocol TV (IPTV)
      • 4.1.1 IPTV forecasts
      • 4.1.2 Shanghai Telecom and BesTV
      • 4.1.3 Jiangsu IPTV project
  • 5. Cable TV
    • 5.1 Background to cable systems
    • 5.2 Cable TV market overview
    • 5.3 Cable TV goes digital
      • 5.3.1 Digital TV forecasts
      • 5.3.2 Conditional Access
    • 5.4 Major cable TV players
      • 5.4.1 China Cable Television Network (CCN)
      • 5.4.2 Shanghai Cable TV (SCTV)
      • 5.4.3 Sichuan Provincial Network
      • 5.4.4 Guangdong Cable TV
      • 5.4.5 China Central Television (CCTV)
      • 5.4.6 China Cable Networks
    • 5.5 Regulatory issues
    • 5.6 Government targets
    • 5.7 Foreign investment in Chinese cable TV
      • 5.7.1 Foreign ownership laws
  • 6. Satellite TV
    • 6.1 Market overview
    • 6.2 Regulatory issues
    • 6.3 Multichannel Multipoint Distribution Systems (MMDS)
    • 6.4 Major satellite TV players
      • 6.4.1 China Central Television (CCTV)
      • 6.4.2 STAR Group
      • 6.4.3 Hunan Satellite TV
      • 6.4.4 Phoenix Satellite TV
  • 7. Digital Terrestrial TV (DTTV)
    • 7.1 Market overview
    • 7.2 Regulatory issues
  • 8. Interactive TV (iTV)
    • 8.1 Market overview
    • 8.2 Selected iTV players
      • 8.2.1 China Telecom
      • 8.2.2 China Central Television (CCTV)
      • 8.2.3 Sichuan Provincial Network
      • 8.2.4 Shanghai
  • 9. Related reports
  • Table 1 – IPTV subscribers – 2004 - 2012
  • Table 2 – Overview of cable TV market – 2008
  • Table 3 – Cable TV household – 1996 - 2011
  • Table 4 – Digital cable TV subscribers and penetration rate – 2003 - 2015
  • Exhibit 1 – Types of telecom convergence
  • Exhibit 2 – BesTV Corporation
  • Exhibit 3 – Jiangsu IPTV application
  • Exhibit 4 – Overview of ‘eye will’

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Focus Report Profile

Technologies

Broadcasting
Digital Media

Number of pages 23

Status Archived

Last updated 17 Aug 2009
Update History

Analyst: Paul Budde

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