China - Convergence - Digital Satellite TV, Digital Terrestrial TV & iTV


Though digital cable TV gets much of the attention in the upcoming converged media environment in China, digital satellite TV and digital terrestrial TV will play key roles, as well. Despite the government setting ambitious roll-out targets for digital TV, the take up rate has been slow and the government has had to review its targets and its approach. Besides focusing on these two media markets, this report looks at the steps China is taking to develop the iTV market. iTV has the potential to turn Chinese TV viewers into online participants and buyers. In addition, this report includes information on some of the players in China’s satellite TV and iTV markets.

Table of Contents

  • 1. Synopsis
  • 2. Satellite TV
    • 2.1 Market overview
      • 2.1.1 Xinnuo-2 satellite (Sinosat-2)
      • 2.1.2 Chinasat 9
    • 2.2 Regulatory issues
    • 2.3 Multichannel Multipoint Distribution Systems (MMDS)
    • 2.4 Major satellite TV players
      • 2.4.1 China Central Television (CCTV)
      • 2.4.2 STAR Group
      • 2.4.3 Hunan Satellite TV
      • 2.4.4 China Satellite TV Group Corp (CSTC)
      • 2.4.5 Shanghai Broadcasting Network (SBN)
      • 2.4.6 Phoenix Satellite TV
      • 2.4.7 China Broadcasting Film Television Satellite Co (CBSat)
      • 2.4.8 Galaxy Satellite Broadcasting
  • 3. Digital Terrestrial TV (DTTV)
    • 3.1 Market overview
    • 3.2 Regulatory issues
  • 4. Interactive TV (iTV)
    • 4.1 Market overview
    • 4.2 Selected iTV players
      • 4.2.1 China Telecom
      • 4.2.2 China Central Television (CCTV)
      • 4.2.3 Sichuan Provincial Network
      • 4.2.4 Shanghai
  • 5. Related reports

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Number of pages 10

Status Archived

Last updated 3 Apr 2008
Update History

Analyst: Paul Budde

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