The global mobile industry is an increasingly important sector which today plays a huge part in the economic and social progress of most countries. Key trends in 2016 includes the increasing penetration of smart phones in emerging countries; infrastructure improvements and upgrades throughout the world; and looking towards the future – 5G technology. This report provides valuable information, analyses and statistics on the global mobile industry including mobile broadband. Also provided are unique mobile industry case studies on the key developed and emerging markets of the USA, France, Saudi Arabia, South Africa, China, India, Brazil and Australia.
Researchers:- Kylie Wansink, Paul Budde, Peter Evans, Henry Lancaster
Current publication date:- February 2016 (15th Edition)
The global smartphone market has slowed from its boom years to a more modest but still significant growth. With mature markets becoming increasingly dependent on replacement purchases rather than on first-time buyers, the industry is shifting its attention to emerging countries in Asia, Latin America, and Africa, where much of the population either does not own a mobile phone or has yet to move from feature phone to smartphone.
Although Samsung and Apple remain the leading smartphone suppliers globally, their market share is being eroded by lower-priced phones, mainly from China. Moving beyond their vast domestic market, several Chinese brands are expanding internationally, especially to India and Southern Asia.
A major threat to the smartphone business arises from the limitations of the mobile broadband infrastructure. The mobile industry can develop incredible new applications and services - but if the infrastructure cannot handle the capacity, there will be little use for them. The developed markets in particular are eating up new spectrum with a voracious appetite.
The industry is of course attempting to address the infrastructure issue, with recent attention being given to 5G technology. However despite this widespread interest in 5G for the future; it is LTE which is making enormous inroads today.
In 2016 there are well over 1 billion LTE subscribers worldwide and LTE-A has become a key focus for the operators. In early 2016 there were already over 116 LTE-A networks deployed worldwide. In addition VoLTE deployments have also increased rapidly and by the end of 2015 there were 40 deployed around the world.
Paul, Many thanks for your inputs yesterday. You provided a compelling different perspective to our traditional infrastructure focus and this is valuable for our future planning. I also had very favourable feedback from our participants on your involvement.
Stephen Negus, Aurecon
BuddeComm's strategic business reports contain a combination of both primary and secondary research statistics, analyses written by our senior analysts supported by a network of experts, industry contacts and researchers from around the world as well as our own scenario forecasts.
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