2015 China - Telecoms, Mobile and Broadband

Publication Overview

China’s telecom market still has low penetration rates and this is an excellent indicator for future growth. The report covers trends and developments in telecommunications, mobile, internet, broadband, digital TV and IPTV developments. Subjects include:

  • Market and industry analyses, trends and developments;
  • Facts, figures and statistics;
  • Industry and regulatory issues;
  • Infrastructure;
  • Major players, revenues, net profit, EBITDA, subscribers, ARPU;
  • Internet, VoIP, IPTV;
  • Mobile voice and data markets;
  • Broadband (FttX, DSL, cable TV, mobile);
  • Smart cities;
  • Cloud computing and data centres;
  • Smart grids;
  • Scenario forecasts for internet users to 2026, fixed-line to 2018, broadband subscribers to 2018.

Researcher:- Paul Kwon
Current publication date:- December 2015 (21st Edition)

Executive Summary

China’s massive telecoms and digital market steams ahead

China’s telecom market is the largest in the world in many respects but is served by only three operators; China Telecom, China Unicom and China Mobile. All three are integrated providers of telecom services although China Mobile is the largest in the crucial mobile market.

China’s fixed-line market is in decline due to voice mobile substitution although the two main fixed-line operators of China Telecom and China Unicom have aggressively deployed and marketed fibre broadband to increase the value of maintaining a fixed-line. Mobile subscriptions outnumber voice and voice is giving way to data as the primary revenue generator.

China boasts the largest broadband subscriber base in the world, with the majority of users accessing the Internet through mobile devices. Despite high broadband penetration China possesses one of the slowest broadband speeds globally although this should change in 2016 following network architecture improvements such as the October 2015 completion of a two year project to increase the number of nationwide Internet traffic hubs from three to ten.

DSL was the initial driving force behind fixed broadband growth in China, followed later by EPON fibre and now GPON fibre. HFC makes up a tiny proportion of total broadband connections as despite the fact that China also possesses the largest cable TV subscriber base in the world, cable TV operators were late in upgrading cable TV networks with the necessary infrastructure, missing a significant slice of the country’s rapidly expanding fixed broadband market.

With the world’s largest online population, China’s digital economy rapidly grew to cater to the needs of the online masses. Much of the initial growth in China’s digital economy was underpinned by the online demand for information, media and commerce, giving rise to China’s three domestic digital economy giants; Baidu (search), Alibaba (e-commerce) and Tencent (social media). Traditional media players largely struggled to keep pace with the migration of audiences to online media, while China’s telcos missed the opportunity to develop into digital giants as they focused on deploying fixed and mobile broadband networks.

Also evolving within China’s digital economy to meet the needs of China’s online audience are the banking and financial services industry, public administration services, health services and education services.

China’s digital economy will continue to grow as only half of China’s 1.4 billion people are online. This online audience is growing wealthier due to China’s consistent macroeconomic growth and demographic trends such as ongoing urbanisation. As a consequence China’s online audience is increasingly willing to spend online, a trend encouraged by the government as it seeks to balance the economy away from an overreliance on building infrastructure and exporting goods towards domestic consumption.

The fate of China’s traditional media players is largely secure given that they are government owned and hence seen as an integral part of the government’s desire to control the media. The competition for audience share and hence revenue between privately and state-owned operators reflects the same competitive challenges faced by state-owned operators in other industries in China’s evolving economy.

Although China boasts the largest mobile market in the world, there is still much room for growth given the relatively recent focus on large scale LTE investment. China Telecom, China Mobile and China Unicom operate a variety of technology platforms that reflect the commercial preferences of operators and the industry development policies of China’s government.

Entering 2016 all three mobile network operators are focused on deploying LTE networks and monetizing such investments by enticing end users to upgrade to higher ARPU LTE products such as mobile broadband.

Operators are also investing in technologies design to maximise the user experience such as Rich Communication Service (RCS), Voice over LTE (VoLTE) and Near Field Communications (NFC).

Given the size of China’s mobile population and its position as a “mobile first” country, it is not surprising that China possesses a vibrant mobile content and applications industry, with China overtaking the USA in terms of iOS app downloads in 2015. Growth is only set to continue given the relatively low penetration of LTE smartphone handsets.

Key Developments:

  • China’s government strengthens IOT policies to boost economic growth
  • China’s government further opens the telecom market to private companies
  • China possesses the world’s largest M2M market with significant growth evident in the connected car market.
  • The Majority of China’s online audiences accesses the Internet via mobile
  • Fibre has overtaken DSL to become the key fixed broadband technology platform
  • Internet speeds double after China completes a two year project to increase the number of national Internet hubs from three to ten.
  • China’s big digital giants are consolidating their position by branching into non-core areas through investments in China’s many start-ups, some of which were launched by ex-employees, mirroring the trend that developed Silicon Valley’s start-up ecosystem.
  • China’s broadcasters are under threat as audiences shift from traditional broadcasters to online media platforms operated by new players.
  • ·         The TV is expected to become one of the biggest battlegrounds for China’s digital giants as its role evolves into a dedicated hardware interface into one of China’s many developing “walled garden” digital ecosystems.
  • China’s largely state-owned CATV industry is undergoing consolidation to capture the economies of scale that was not possible through operating thousands of smaller CATV operators.
  • China’s massive online population allows a number of social media platforms to flourish, a number of which have pivoted towards e-commerce in order to monetize traffic.
  • China’s digital economy is yet to reach its full potential as just over half of the population is online.
  • China Telecom and China Unicom are focusing on LTE-FDD deployments after finally receiving the necessary licences
  • LTE subscribers expected to surpass 3G subscribers by 2016
  • LTE drives almost double the amount of data used compared with 3G
  • Mobile is the most popular Internet access method in China
  • China possesses the largest M2M market in the world
  • To cut costs China’s operators have pooled assets into a Tower sharing joint venture company
  • Increasing focus on mobile apps by China’s digital media giants due to the proliferation of mobile phones and LTE
  • China overtook the USA in terms of iOS app downloads.

Companies covered in this report include:

China Mobile, China Telecom, China Unicom, Alibaba, JD.com, Baidu, Tencent, SINA, Weibo, Sohu, Xiaomi, Meilishuo, Mogujie, RenRen, China Central Television (CCTV), Youku, Iqiyi/Qiyi, V.QQ.com, BesTV, UnionPay, Apple Inc.

Table of Contents

  • 1. Key statistics
  • 2. Telecommunications market
    • 2.1 Overview
    • 2.2 Historical overview
      • 2.2.1 Background of China’s telecom market – 1980s and 1990s
      • 2.2.2 Background of China’s telecom market – 2000-2007
      • 2.2.3 China’s telecom market restructure in 2008
      • 2.2.4 Overview of China’s telecom market – 2008-2012
      • 2.2.5 Trade dispute – 2013/2014
  • 3. Regulatory environment
    • 3.1 Historic overview
    • 3.2 Regulatory authority
      • 3.2.1 Ministry of Industry and Information Technology (MIIT)
      • 3.2.2 China Internet Network Information Centre
    • 3.3 Government policies
      • 3.3.1 Private investment in state-controlled industries
      • 3.3.2 Broadband China
      • 3.3.3 Three-network Convergence Policy
      • 3.3.4 Internet Plus
      • 3.3.5 IOT / M2M
    • 3.4 Telecommunications Regulations
    • 3.5 Licensing
    • 3.6 Interconnect
      • 3.6.1 Local calls and domestic long distance calls
      • 3.6.2 International long distance calls
      • 3.6.3 Internet backbone networks
      • 3.6.4 SMS
      • 3.6.5 MMS
    • 3.7 Tariff Setting
    • 3.8 Universal Service Obligation
  • 4. Competition issues
  • 5. Fixed network operators
    • 5.1 Introduction
    • 5.2 China Telecom
      • 5.2.1 Company overview
      • 5.2.2 China Telecom: Financial statistics
      • 5.2.3 China Telecom: Operations statistics
    • 5.3 China Unicom
      • 5.3.1 Company overview
      • 5.3.2 China Unicom: Financial statistics
      • 5.3.3 China Unicom: Operations statistics
    • 5.4 China Tower
    • 5.5 CITIC Networks
  • 6. Telecommunications infrastructure
    • 6.1 Overview of the national telecom network
    • 6.2 Forecasts
      • 6.2.1 Forecast fixed-line subscribers – 2013-2018
    • 6.3 New developments
    • 6.4 International infrastructure (satellite, submarine)
      • 6.4.1 Terrestrial and submarine cable infrastructure
      • 6.4.2 Satellite infrastructure
      • 6.4.3 International Internet bandwidth
    • 6.5 Specific IT developments (data centres, cloud computing)
      • 6.5.1 Cloud Computing
    • 6.6 Smart infrastructure
      • 6.6.1 Smart grids
      • 6.6.2 Smart cities
      • 6.6.3 Connected homes
      • 6.6.4 Connected car
  • 7. Broadband market
    • 7.1 Introduction and statistical overview
      • 7.1.1 Market analysis
      • 7.1.2 Forecast Internet users – 2020 - 2026
      • 7.1.3 Broadband statistics
      • 7.1.4 Forecast broadband subscribers – 2017 - 2020
      • 7.1.5 IP Addresses
      • 7.1.6 Domain names
      • 7.1.7 Websites
    • 7.2 Fibre-to-the-Premises (FttP) and Fibre-To-The-Home (FttH)
      • 7.2.1 Introduction
      • 7.2.2 China Telecom
      • 7.2.3 China Unicom
    • 7.3 Hybrid Fibre Coax (HFC) networks
    • 7.4 Digital Subscriber Line (DSL) networks
      • 7.4.1 Fixed wireless
  • 8. Digital media
    • 8.1 Introduction
    • 8.2 Regulation
    • 8.3 Key digital media players
      • 8.3.1 Baidu
      • 8.3.2 Tencent
      • 8.3.3 SINA
      • 8.3.4 Weibo
      • 8.3.5 Sohu
    • 8.4 Advertising
    • 8.5 Television broadcasting
    • 8.6 Internet Protocol TV (IPTV)
      • 8.6.1 Alibaba
      • 8.6.2 Baidu
      • 8.6.3 Tencent
      • 8.6.4 Xiaomi
      • 8.6.5 China Telecom
      • 8.6.6 China Unicom
    • 8.7 Hybrid fibre coax cable (HFC)
      • 8.7.1 Overview
      • 8.7.2 Consolidation
      • 8.7.3 CATV market regulations
      • 8.7.4 Major operators
      • 8.7.5 Statistics
      • 8.7.6 Digital Cable TV
      • 8.7.7 Next Generation Broadcasting network
    • 8.8 Satellite TV
    • 8.9 Video streaming
      • 8.9.1 Major players
    • 8.10 Social media
      • 8.10.1 Meilishuo
      • 8.10.2 Mogujie
      • 8.10.3 RenRen
    • 8.11 Music
    • 8.12 On line gaming and gambling
      • 8.12.1 Major players
  • 9. Digital economy
    • 9.1 Introduction
    • 9.2 Online activities
      • 9.2.1 e-Commerce
      • 9.2.2 e-Banking
      • 9.2.3 e-payments
      • 9.2.4 e-Government
      • 9.2.5 e-Health
      • 9.2.6 e-Education
  • 10. Mobile communications
    • 10.1 Market analysis
    • 10.2 Mobile statistics
      • 10.2.1 General statistics
      • 10.2.2 Mobile broadband statistics
      • 10.2.3 Forecasts
    • 10.3 Regulatory issues
      • 10.3.1 Licensing
      • 10.3.2 Mobile Number Portability (MNP)
      • 10.3.3 VAT Introduction
    • 10.4 Mobile infrastructure
      • 10.4.1 Digital networks
      • 10.4.2 Other infrastructure developments
      • 10.4.3 IoT and M2M networks
    • 10.5 Major mobile operators
      • 10.5.1 Operators
      • 10.5.2 China Mobile Ltd (CML)
      • 10.5.3 China Telecom
      • 10.5.4 China Unicom
      • 10.5.5 MVNOs
    • 10.6 Mobile content and applications
      • 10.6.1 Mobile internet
      • 10.6.2 Rich Communication Services (RCS)
      • 10.6.3 Mobile gaming
      • 10.6.4 m-commerce
      • 10.6.5 m-banking (payments/loans)
      • 10.6.6 Mobile Advertising
      • 10.6.7 m-TV
      • 10.6.8 Apps
      • Table 1 – Country statistics – 2015
      • Table 2 – Telecom revenue and investment statistics – January – June 2015
      • Table 3 – Telephone network statistics – 2014
      • Table 4 – Internet user statistics – 2015
      • Table 5 – Fixed Broadband statistics – 2015
      • Table 6 – Mobile statistics – 2015
      • Table 7 – National telecommunications authorities
      • Table 8 – Telecom industry revenue and fixed asset investment – 2006 - 2013
      • Table 9 – China Telecom financial data – 2001 - 2015
      • Table 10 – China Telecom revenue breakdown – 2009 – 2015
      • Table 11 – China Telecom fixed-line, fixed broadband subscribers and ARPU – 2004 - 2015
      • Table 12 – China Telecom – Caller ID subscribers and Fixed-line Ring Tone subscribers – 2010 - 2014
      • Table 13 – China Unicom financial data – 2001 - 2015
      • Table 14 – China Unicom mobile and fixed-line service revenue structure – 2009 – 2015
      • Table 15 – China Unicom mobile and fixed-line voice and non-voice revenue – 2008 – 2015
      • Table 16 – China Unicom – Fixed line Local access subscribers – 2008 – 2015
      • Table 17 – China Unicom domestic long-distance outbound call minutes – 2008 - 2014
      • Table 18 – China Unicom international long-distance outbound call minutes – 2008 - 2014
      • Table 19 – Fixed-line and mobile subscriptions and penetration rate – 1998 - 2014
      • Table 20 – Fixed-line local telephone calls – 2006 - 2013
      • Table 21 – Fixed-line traditional long-distance telephone calls – 2006 - 2013
      • Table 22 – Forecast fixed-line subscribers and penetration – lower band: 2014; 2018
      • Table 23 – Forecast fixed-line subscribers and penetration – higher band: 2014; 2018
      • Table 24 – China total international outlet bandwidth: 2006 - 2014
      • Table 25 – International outlet bandwidth for key networks – 2004 – 2014
      • Table 26 – Internet users and annual change – 1996 – 2016
      • Table 27 – Average time online per week – 2010 - 2014
      • Table 28 – Urban and Rural Internet users – 2013 - 2014
      • Table 29 – Gender structure of Internet users – 2011 - 2014
      • Table 30 – Comparison in age structure of China internet users – 2008 – 2014
      • Table 31 – PC penetration in Enterprises by employee size – 2014
      • Table 32 – PC penetration in Enterprises by location – 2014
      • Table 33 – Internet usage in Enterprises by employee size – 2014
      • Table 34 – Internet usage in Enterprises by location – 2014
      • Table 35 – Internet access methods by Enterprises – 2014
      • Table 36 – Forecast internet users and penetration – lower band: 2020; 2026
      • Table 37 – Forecast internet users and penetration – higher band: 2020; 2026
      • Table 38 – Fixed broadband subscribers, annual change and penetration – 2000 - 2016
      • Table 39 – Internet access by Internet access device type – 2013 - 2014
      • Table 40 – Internet access locations for computers – 2013 - 2014
      • Table 41 – China Telecom fixed broadband subscribers and annual change – 2003 - 2015
      • Table 42 – China Unicom – Fixed line Broadband subscribers – 2008 – 2015
      • Table 43 – China Unicom – Fixed-line Broadband and Local Access ARPU – 2008 - 2015
      • Table 44 – China Unicom – Number of Fixed Broadband Access Ports – 2010 - 2015
      • Table 45 – China Unicom – International Internet and cable capacity – 2010 - 2014
      • Table 46 – Forecast broadband subscribers and population penetration – higher band: 2017; 2020
      • Table 47 – Forecast broadband subscribers and household penetration – lower band: 2017; 2020
      • Table 48 – IPv4 address resources in China and annual change – 2005 – 2014
      • Table 49 – IPv6 address resources in China and annual change – 2009 – 2014
      • Table 50 – Total domain names in China and annual change – 2005 - 2014
      • Table 51 – Classified domain names in China – 2014
      • Table 52 – Classified .cn domain names – 2014
      • Table 53 – Growth of websites in China and annual change – 2002 – 2014
      • Table 54 – China Telecom – FttX homes passed and Subscribers – 2013 - 2015
      • Table 55 – DSL internet subscribers – 2000 - 2014
      • Table 56 – Baidu financial data – 2012 - 2015
      • Table 57 – Tencent financial data – 2012 - 2015
      • Table 58 – Tencent capital expenditure – 2013 - 2015
      • Table 59 – Tencent – Monthly Active Users of various products – 2013 - 2015
      • Table 60 – Tencent – Mobile Monthly Active Users for QQ and Qzone– 2014 - 2015
      • Table 61 – SINA financial data – 2012 - 2015
      • Table 62 – SINA revenue breakdown – 2012 - 2015
      • Table 63 – Weibo financial data – 2012 - 2015
      • Table 64 – Weibo operational data – 2012 - 2015
      • Table 65 – Sohu financial data – 2010 - 2015
      • Table 66 – China online advertising revenue – 2012 - 2018
      • Table 67 – China Central TV advertising revenue – 2002 - 2014
      • Table 68 – China Telecom ITV revenue – 2012 - 2015
      • Table 69 – Cable TV subscriptions and annual growth – 1996 - 2016
      • Table 70 – Digital cable TV subscribers and penetration rate – 2002 - 2016
      • Table 71 – Online video users and utilisation rate – 2009 – 2014
      • Table 72 – Online video viewing by device - 2014
      • Table 73 – Online video viewing by Desktop/laptop and Mobile – 2012 - 2014
      • Table 74 – Online video viewing by venue and device – 2014
      • Table 75 – Channels to access and watch online videos – 2014
      • Table 76 – TV terminal device utilisation by online video viewers – 2014
      • Table 77 – Usage frequency of Internet TV features – 2014
      • Table 78 – Brand Penetration rates of video sites - 2014
      • Table 79 – RenRen financial data – 2010 - 2015
      • Table 80 – RenRen operational data – 2012 - 2014
      • Table 81 – Online music users and utilisation rate – 2009 - 2014
      • Table 82 – Online gaming users and utilisation rate – 2009 – 2014
      • Table 83 – Time spent playing online games daily – 2014
      • Table 84 – Payment for PC online games – 2014
      • Table 85 – Utilisation rate and number of users of different network applications – 2012 – 2014
      • Table 86 – Utilisation rate and number of users of different network applications – 2009 - 2011
      • Table 87 – Market share of online search engines – 2005 – 2010; 2012; 2014
      • Table 88 – Online shopping users and utilisation rate – 2009 – 2014
      • Table 89 – Brand penetration of online shopping platforms – 2014
      • Table 90 – Proportion of businesses engaged in e-commerce by industry – 2014
      • Table 91 – Proportion of businesses engaged in e-procurement by industry – 2014
      • Table 92 – Alibaba financial data – 2011 – 2015
      • Table 93 – Alibaba revenue breakdown – 2011 - 2015
      • Table 94 – Alibaba GMV: Taobao, Tmall, Total, Mobile – 2013 - 2015
      • Table 95 – Alibaba Annual active buyers and Mobile MAU – 2014 - 2015
      • Table 96 – JD.com financial data – 2012 - 2015
      • Table 97 – JD.com – Gross Merchandise Volume (GMV) – 2011 - 2015
      • Table 98 – JD.com – Active customer accounts – 2012 - 2015
      • Table 99 – JD.com – Fulfilled orders – 2012 - 2015
      • Table 100 – Online banking users and utilisation rate – 2009 – 2014
      • Table 101 – Brand penetration of online payment platforms – 2014
      • Table 102 – Mobile subscribers and annual change – 1995 - 2016
      • Table 103 – Online Instant messaging users and utilisation rate – 2009 – 2014
      • Table 104 – China Mobile 3G and LTE subscribers – 2009 - 2015
      • Table 105 – China Mobile - mobile data traffic – 2010 - 2015
      • Table 106 – China Telecom – Monthly Average data Traffic per handset – 2011 – 2015
      • Table 107 – China Telecom – Total Handset data traffic – 2012 – 2015
      • Table 108 – China Unicom – Total Handset data traffic – 2010 - 2015
      • Table 109 – China Unicom – Average data usage per subscriber – 2010 - 2014
      • Table 110 – China Unicom – Mobile broadband data card subscribers – 2010 – 2014
      • Table 111 – Forecast Mobile Internet subscribers lower band forecast – 2015; 2020
      • Table 112 – Forecast Mobile Internet subscribers higher band forecast – 2015; 2020
      • Table 113 – Little Smart (PHS) subscribers – 2002 - 2012
      • Table 114 – China Mobile revenue, capex, EBITDA margin, net profit – 2000 - 2015
      • Table 115 – CAPEX breakdown – 2014 - 2015
      • Table 116 – China Mobile ARPU – 1997 – 2015
      • Table 117 – China Mobile data services revenue breakdown – 2010 – 2015
      • Table 118 – China Mobile subscribers, annual change, and market share – 1997 – 2015
      • Table 119 – China Telecom mobile and 3G/4G subscribers and ARPU – 2002 – 2015
      • Table 120 – China Telecom – SMS messages sent and Mobile Ring Tone subscribers – 2010 - 2014
      • Table 121 – China Unicom 2G and 3G/4G subscribers – 2002 – 2015
      • Table 122 - China Unicom 2G and 3G/4G Blended MOU – 2002 – 2014
      • Table 123 – China Unicom 2G and 3G/4G ARPU– 2008 – 2015
      • Table 124 – China Unicom – WO App store registered users – 2011 – 2014
      • Table 125 – China Unicom – Mobile music subscribers – 2011 – 2014
      • Table 126 – China Unicom – Number of GSM and 3G/4G base stations – 2010 - 2014
      • Table 127 – Utilisation rate and number of users for mobile applications – 2013 - 2014
      • Table 128 – Mobile internet subscribers and annual change – 2006 - 2014
      • Table 129 – Mobile online gaming users and utilisation rate – 2010 – 2014
      • Table 130 – Game playing experience of mobile gamers – 2014
      • Table 131 – Daily average mobile gaming duration – 2014
      • Table 132 – Amount spent on games – 2014
      • Table 133 – Mobile advertising response rates – 2014
      • Table 134 – Mobile advertising acceptability by targeting criteria – 2014
      • Table 135 – Preferred mobile advertising format – 2014
      • Table 136 – Apple net sales for Greater China – 2012 - 2015
      • Chart 1 – China fixed-line and mobile subscribers – 2003 - 2014
      • Chart 2 - China Telecom revenue breakdown for voice and data – 2009 - 2015
      • Chart 3 – China Unicom revenue breakdown for voice and data – 2008 – 2015
      • Chart 4 – China Unicom subscriber data – mobile, fixed-line, broadband – 2008 - 2015
      • Chart 5 – Fixed-line traditional long-distance telephone calls – 2008 - 2013
      • Chart 6 – China total international outlet bandwidth – 2006 - 2014
      • Chart 7 – Number of Internet users and annual change in China – 2000 - 2016
      • Chart 8 – Comparison in age structure of China internet users – 2008 - 2014
      • Chart 9 – China broadband subscribers and household penetration – 2006 - 2016
      • Chart 10 – IPv4 address resources in China and annual change– 2006 - 2014
      • Chart 11 – Websites in China and annual change– 2002 - 2013
      • Chart 12 –Cable TV subscribers and digital TV penetration – 2007 - 2016
      • Chart 13 – Online video viewing by duration and device – 2014
      • Chart 14 – Users penetration of major video portals – 2014
      • Chart 15 – China Mobile market subscribers, Population Penetration, Annual Change – 2006 - 2016
      • Chart 16 – Mobile market share per operator – 2008 - 2015
      • Chart 17 - China Mobile subscribers and annual change 2006 - 2015
      • Chart 18 - Mobile internet subscribers and annual change - 2007 - 2014
      • Exhibit 1 – Restructuring of China’s telecommunications industry
      • Exhibit 2 – China Telecom Corporation Ltd at a glance – 2015
      • Exhibit 3 – China Unicom Ltd at a glance – June2015
      • Exhibit 4 – Regional/international fibre optic cable networks: January 2015
      • Exhibit 5 – Selected Chinese satellite service providers and satellites
      • Exhibit 6 – China Satcom satellite fleet
      • Exhibit 7 – China Mobile Limited at a glance – 2015

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