2014 Global Digital Media - Smart TV, Digital TV and IPTV Trends

Publication Overview

BuddeComm’s new report, Global Digital Media - Smart TV, Digital TV and IPTV Trends provides important insights into the vibrant global TV market, which is undergoing significant transformation. This report includes key trends, statistics, case studies and analyses on the key sectors, which comprise the TV market including Digital, Pay TV, Online video streaming, Mobile TV and IPTV. It explores the trends occurring in multi-play bundling supported by relevant case studies and a future based on Over-The-Top (OTT) services. In addition, the report provides insightful regional overviews written by BuddeComm’s Senior Analysts for North America, Europe, Africa, Middle East, Latin America and Asia Pacific.

Researchers:- Kylie Wansink, Paul Budde, Lucia Bibolini, Peter Evans, Henry Lancaster.
Current publication date:- November 2014 (7th Edition)

Executive Summary

In the digital media revolution, consumer choice is the key

The digital TV and video broadcasting industry has changed beyond recognition and it continues to evolve. Consumer habits are shifting from broadcast TV to on-demand content – especially streaming. Traditional TV viewing is increasingly facing competition from other viewing platforms such as smart phones, tablets, and Smart TVs.

Choice is the key. Broadcasters are no longer in charge of the global viewing habits of consumers, who have the choice of, and the ability to access, an enormous amount of movie and TV series content through internet broadband.

Pay TV across the various platforms – including cable TV, IPTV, and satellite TV – continues to rise in popularity, and this trend is reflected in the market’s increasing service revenues. IPTV is the fastest-growing pay TV platform from a global perspective.

Video applications over broadband are being used by many different industries for advertising, marketing, demonstration, entertainment and communication purposes. Online video streaming already makes up the largest component of internet traffic, and is set to continue growing faster than other digital formats.

Streaming video providers face increasing competition as more and more companies enter this extremely promising market. The most successful of these has been US-based Netflix. Since 2010, it has been gradually expanding outside of its domestic market, and has seen its international subscriber base triple between 2012 and 2014.

Besides commercially produced media, users are producing their own videos to share their interests with like-minded people. YouTube proved early on that watching videos on the internet, particularly free user-generated videos, could be hugely popular, and this trend is continuing to grow.

Mobile TV/video is forecast to grow strongly, although not quite as dramatically as initially expected. Due to poor data allowance and steep prices, users tend to watch mobile video over WiFi more than over a cellular network.

The ‘triple play’ concept comprises fixed voice, video and data applications – all delivered over one single access subscription. Many companies also offer ‘quadruple play’, in which mobile voice services are added into the equation. Bundled offers are very popular in parts of Europe, particularly in France, Italy, and the Netherlands. A number of countries in Asia are also leading multi-play developments.

Spending on advertising using digital media channels is continuing to grow in market share despite economic conditions slowing down the growth of overall advertising spending. In 2014 the advertising sector is focused on the future opportunities offered by multi-screen developments. In other words, a cross-marketing approach involving multiple devices including TV, touchscreen tablets, computers, laptops, mobile phones etc. In addition, advertisers and content developers/providers are eyeing off the potential opportunities offered by the Over-The-Top (OTT) content distributed by Smart TVs. Digital marketing as a whole remains a growth area, as marketers shift towards these types of advertising methods at the expense of traditional formats.

Data in this report is the latest available at the time of preparation and may not be for the current year 

Table of Contents

  • 1. Digital TV, Pay TV, IPTV and Smart TV
    • 1.1 Broadcasting changing beyond recognition
      • 1.1.1 Chromecast set to revolutionise the TV
      • 1.1.2 Cloud computing and broadcasting
      • 1.1.3 Move towards channel unbundling
    • 1.2 Broadcasting is moving to broadband
    • 1.3 Digital TV
      • 1.3.1 Digital TV market overview
      • 1.3.2 Other key trends
    • 1.4 Pay TV
    • 1.5 Cable TV
    • 1.6 HDTV
      • 1.6.1 HDTV market overview
      • 1.6.2 Ultra-HD/4K TV
      • 1.6.3 BitTorrent’s deal with CE manufacturers
      • 1.6.4 3D TV
    • 1.7 IPTV revolution
      • 1.7.1 IPTV market statistics
      • 1.7.2 Customer video demand killed by the video supply industry
      • 1.7.3 IPTV+RF
    • 1.8 The Smart or Connected TV
      • 1.8.1 Introduction
      • 1.8.2 Smart TV threatens broadcasters
      • 1.8.3 The gigabyte household needs FttH access
    • 1.9 Brief case study: YouView
    • 1.10 Waiting for the next generation of Smart TVs
  • 2. Streaming Media, IVOD and Mobile TV
    • 2.1 The power of online video media
      • 2.1.1 Introduction
      • 2.1.2 Online video key statistics
      • 2.1.3 Online video media versus IPTV
      • 2.1.4 Advantages of online video media
    • 2.2 Internet Video-On-Demand (iVoD)
      • 2.2.1 Walt Disney and Apple launch cloud service in 2014
    • 2.3 Industry insights
      • 2.3.1 OTT services will also drive iVoD
      • 2.3.2 TV shows on the internet
      • 2.3.3 TV Everywhere (TVE) and multi-screens
      • 2.3.4 Video Content Delivery Network (CDN) services
      • 2.3.5 Geo-blocking
      • 2.3.6 Copyright and the internet back in the Spotlight
    • 2.4 Brief case studies
      • 2.4.1 Netflix
      • 2.4.2 YouTube
    • 2.5 Mobile TV/video comms
      • 2.5.1 On-demand mobile TV
      • 2.5.2 Broadcast mobile TV
      • 2.5.3 Mobile TV market summary
      • 2.5.4 Mobile video market outlook
      • 2.5.5 Smartphones and mobile TV
    • 2.6 Conclusion: The future of video in telecoms
  • 3. Global Triple and Quad Play Analysis
    • 3.1 Introduction
    • 3.2 The three elements
    • 3.3 National broadband networks are ideal for triple play
      • 3.3.1 Lower costs open up access to new models
    • 3.4 What went wrong with triple play initially?
      • 3.4.1 Failing telco models
      • 3.4.2 VoIP and video – hard nuts to crack
      • 3.4.3 TV camera in front of radio programs
      • 3.4.4 The failure of portals
    • 3.5 The future of triple-play
      • 3.5.1 Diversification of video content
      • 3.5.2 Tele-presence will be the killer app
      • 3.5.3 Triple play is an access product
      • 3.5.4 Different Customer service models
      • 3.5.5 Media centres in the home
      • 3.5.6 Smart TV
      • 3.5.7 Triple play moving to the cloud
    • 3.6 Key multi-play markets in Europe and Asia
      • 3.6.1 Case study: France
      • 3.6.2 Case study: The Netherlands
      • 3.6.3 Case study: Italy
      • 3.6.4 Case study: Hong Kong
    • 3.7 Case study – South Africa
      • 3.7.1 IPTV, Triple Play
    • 3.8 Unified Communications (UC)
      • 3.8.1 Early days
      • 3.8.2 UC&C today
  • 4. Digital Advertising and Media Companies
    • 4.1 Market summary
    • 4.2 Market insights
      • 4.2.1 Consumers will lead the way
      • 4.2.2 Changes in internet advertising
      • 4.2.3 Mobile advertising
      • 4.2.4 Mobile Location-Based Advertising (MLBA)
      • 4.2.5 TV advertising
      • 4.2.6 Digital ad exchanges
    • 4.3 Internet media companies – selected insights
      • 4.3.1 Google - Advertising a main strategic drivers
      • 4.3.2 Yahoo - profit up, sales down as it attempts to lure Google and Facebook users
      • 4.3.3 Hulu - mostly positives for Hulu
      • 4.3.4 Facebook - prepared to operate in different markets
      • 4.3.5 Amazon’s rising threat
    • 4.4 Key online advertising categories
    • 4.5 A multi-screen approach gains attention
    • 4.6 Consumers react to privacy misuse by Internet companies
  • 5. Regional Overviews
    • 5.1 North America
      • 5.1.1 Canada
    • 5.2 Latin America
      • 5.2.1 Broadband TV (IPTV)
    • 5.3 Europe
      • 5.3.1 Germany
      • 5.3.2 United Kingdom
      • 5.3.3 Spain
    • 5.4 Africa
      • 5.4.1 Digital TV developments
    • 5.5 Middle East
      • 5.5.1 Broadcasting overview
      • 5.5.2 Satellite TV
      • 5.5.3 Cable TV
      • 5.5.4 IPTV
      • 5.5.5 Video-on-Demand (VoD)
    • 5.6 Asia
      • 5.6.1 Overview
      • 5.6.2 China
      • 5.6.3 South Korea
      • 5.6.4 Japan
      • 5.6.5 Hong Kong
      • 5.6.6 India
      • 5.6.7 Indonesia
      • 5.6.8 Singapore
      • 5.6.9 Malaysia
      • 5.6.10 Thailand
    • 5.7 Pacific Region
      • 5.7.1 Australia
      • 5.7.2 New Zealand
      • Table 1 – Global - digital TV households – 2009 – 2016; 2020
      • Table 2 –Global - digital TV market share – 2006; 2009; 2011 - 2014; 2020
      • Table 3 – Top 10 countries – digital TV households - 2014
      • Table 4 – Pay TV subscribers – 2010 – 2014; 2020
      • Table 5 – Top 10 pay TV countries in Europe – 2014
      • Table 6 – Cable TV subscribers – 2010 – 2014; 2020
      • Table 7 – Global - number of HDTV households – 2009; 2012; 2015; 2017
      • Table 8 – Global – Number of 4K TV households – 2013; 2018
      • Table 9 – Global IPTV subscribers – 2010 – 2014; 2020
      • Table 10 – Top 5 countries in the world for IPTV subscriptions – 2013
      • Table 11 – Global CAGR for key online service platforms – 2012 - 2017
      • Table 12 – Global revenue from online TV and video – 2012; 2013; 2018
      • Table 13 – Netflix domestic and international subscriptions – 2011 - 2014
      • Table 14 – Netflix consolidated revenue – 2009 - 2013
      • Table 15 – Online video unique visitors – top online video properties in the US – Various months – 2010 - 2014
      • Table 16 – Global mobile TV subscribers – 2009 - 2014
      • Table 17 – Bundled services subscribers – 2011 - 2013
      • Table 18 – KPN subscribers with bundled services – 2008 - 2013
      • Table 19 – Global advertising spending- all mediums – 2010 - 2015
      • Table 20 – Top ten countries by digital advertising spend per Internet user - 2013
      • Table 21 – Global online advertising spend – 2012 - 2014
      • Table 22 – Global advertising spending market share by major types – 2013; 2015
      • Table 23 – Google total and mobile advertising revenue – 2006 - 2013
      • Table 24 – Facebook total and mobile advertising revenue – 2014
      • Table 25 – Canada - Private TV revenue – 2009 - 2013
      • Table 26 – Canada - Pay, PPV, VoD and speciality services revenue – 2009 - 2013
      • Table 27 – Canada - Broadcasting revenue by type – 2006 - 2014
      • Table 28 – Canada - Subscribers to broadcasting services – 2006 - 2014
      • Table 29 – Canada - IPTV revenue – 2007 - 2013
      • Table 30 – Canada - IPTV subscribers – 2007 - 2014
      • Table 31 – Canada - DTH and MDS revenue – 2007 - 2014
      • Table 32 – Canada - Digital TV (DTH) revenue – 2002 - 2011
      • Table 33 – Canada - DHT and MDS subscribers – 2006 - 2013
      • Table 34 – Germany - End user access to TV – 2006 - 2012
      • Table 35 – Germany - Proportion of households with access to DTV – 2001 - 2013
      • Table 36 – Germany - DTTV penetration – 2002 - 2014
      • Table 37 – Germany - Deutsche Telekom Entertain IPTV subscribers – 2007 - 2014
      • Table 38 – Germany - O2 subscribers by type – 2009 - 2014
      • Table 39 – UK - TV revenue – 2000 - 2013
      • Table 40 – UK - Online TV revenue by sector – 2004 - 2012
      • Exhibit 17 – UK - Digital broadcasting switchover timetable – 2008 - 2012
      • Table 41 – Spain - TV revenue by technology – 2002 - 2014
      • Table 42 – Spain - Pay TV market subscribers by technology – 2002 - 2014
      • Table 43 – Spain - Proportion of pay-TV subscribers by technology – 2005 - 2014
      • Table 44 – Kenya - Zuku TV (Kenya) triple-play pricing – 2014
      • Table 45 – Israel – YES revenue and profit – 2007 - 2014
      • Table 46 – Israel – YES subscribers, market share, and ARPU – 2004 - 2014
      • Table 47 – Turkey - Cable TV subscribers – 2011 - 2013
      • Table 48 – Turkey - IPTV subscribers – 2011 - 2013
      • Table 49 – UAE – Etisalat e-life subscribers – 2010 - 2013
      • Table 50 – UAE – du IPTV subscribers – 2008 - 2013
      • Table 51 – Asia - IPTV subscribers – leading markets – March 2013
      • Table 52 – China: overview of cable TV market – 2013
      • Table 53 – China: cable TV subscriptions and annual growth – 2005 - 2014
      • Table 54 – China: Forecast cable TV subscribers and household penetration - 2015; 2020
      • Table 55 – China: Digital cable TV subscribers and penetration rate – 2002 - 2013
      • Table 56 – China: forecast digital cable TV subscribers - 2014 - 2015
      • Table 57 – China: IPTV subscribers – 2004 - 2013
      • Table 58 – South Korea: Total pay TV subscribers – 2009 – 2013
      • Table 59 – South Korea: DTH subscribers – 2002 – 2013
      • Table 60 – South Korea: Analogue and digital cable TV subscribers – 2002 – 2010, 2012
      • Table 61 – South Korea: IPTV subscribers by operator – 2006 - 2014
      • Table 62 – Japan’s TV industry revenue – 2003 - 2013
      • Table 63 – Japan’s take-up of DTV by platform – 2013
      • Table 64 – Japan pay TV market share versus free-to-view TV – 2003; 2008; 2010 - 2013
      • Table 65 – Japan: cable TV operators, subscribers and household penetration – 1999 - 2011
      • Table 66 – Japan: satellite broadcasters and BS and CS subscribers – 1999 - 2011
      • Table 67 – Japan: IPTV subscribers – 2012 - 2013
      • Table 68 – Japan – NTT video service subscribers – 2009 - 2014
      • Table 69 – HKBN triple play subscribers, ARPU and IDD traffic volume – 2003 - 2011
      • Table 70 – Hong Kong – PCCW NOW TV subscribers and ARPU – 2003 - 2013
      • Table 71 – SingTel’s mio TV subscribers – 2007 - 2014
      • Table 72 – Malaysia - IPTV subscribers – household v. non-household - 2010 - 2014
      • Table 73 – Australia - Snapshot of the broadcasting, subscription TV and IPTV markets – 2014
      • Chart 1 – Global mobile TV subscribers and annual change – 2009 - 2014
      • Chart 2 – Germany - Proportion of households with access to DTV – 2001 - 2013
      • Chart 3 – Germany - O2 subscribers by type – 2009 - 2014
      • Chart 4 – Spain - TV revenue by technology – 2002 – 2014
      • Exhibit 1 – Set-Top Boxes (STBs)
      • Exhibit 2 – Historical overview - HDTV
      • Exhibit 3 – Examples of top IPTV carriers worldwide
      • Exhibit 4 – Examples of online VoD sites
      • Exhibit 5 – Equivalence between access modes and traditional audiovisual use
      • Exhibit 6 – Blockbuster closes its stores across America
      • Exhibit 7 – Definition: Content Delivery Networks (CDN)
      • Exhibit 8 – Open Mobile Video Coalition (OMVC)
      • Exhibit 9 – Multi-play definition
      • Exhibit 10 – Types of telecom convergence
      • Exhibit 11 – Digital advertising cost considerations
      • Exhibit 12 – Middle East offers online advertising potential
      • Exhibit 13 – Online ad deal between Google and Yahoo aborted
      • Exhibit 14 – Top industries spending on mobile advertising - 2014
      • Exhibit 15 – Anarchy Online by Funcom
      • Exhibit 16 – UK - Snapshot of digital TV services and providers
      • Exhibit 18 – Regional TV broadcasters in South Korea
      • Exhibit 19 – New Zealand - Historical overview of IPTV developments

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Annual Publication Profile

Technologies

Broadcasting
Digital Media
Strategies & Analyses (Industry & Markets)

Number of pages 146

Status Archived

Last updated 12 Nov 2014
Update History

Lead Analyst: Kylie Wansink

Contributing Analysts:

Peter Evans
Paul Budde
Lucia Bibolini
Henry Lancaster

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