2008 Asian - Mobile Data and the Wireless Broadband Market

Publication Overview

This annual report offers a wealth of information on the mobile data and wireless broadband markets in the Asia. Subjects covered include:

·         M-commerce;

·         Mobile data services – SMS, MMS, WAP, GPRS, EDGE, CDMA, EV-DO;

·         Mobile satellite services;

·         Mobile TV;

·         Mobile Video;

·         WiMAX;

·         Wireless Broadband;

·         Wireless LANs.

 

Researchers:- Lisa Hulme-Jones and Peter Evans

Current publication date:- September 2008 (5th Edition)

Next publication date:- October 2009

Executive Summary

This market report provides an overview of the Mobile Data and Wireless Broadband Market segment across the various markets of Asia. Some 27 Asian countries are covered in the report. It is noted that the amount of information offered is obviously dependent on the relative size of the market in each of the respective countries. The coverage in the report also results in some segment overlap as we see increased convergence in the mobile data and wireless broadband markets.

 

Mobile data services in Asia

With some 1.4 billion Asians using mobile phones by March 2008, the region’s mobile markets offer huge potential for mobile data services.

 

The growth of wireless Internet in Asia is being driven by competition in the market place and by the advent of 3G and 3.5G services. Market competition has been driving handset prices and airtime tariffs downward, thus opening up mobile services to wider adoption. Adoption of wireless Internet has started to rise with the overall increase in mobile penetration and as networks are progressively upgraded to next generation platforms.

 

While 3G licensing and the ongoing launch of 3G services in Asia has certainly been promoting growth of wireless data services, 3G has also been providing opportunities for both wireless access and content providers in domestic markets. In South Asia, in particular, more people own a mobile phone than a PC, giving the delivery of mobile data services huge potential there.

 

Mobile data is not a new phenomenon in Asia. Regional public networks based on Mobitex technology were established in Singapore, Indonesia and South Korea. Another form of mobile data, the DataTAC network, was made available in Hong Kong, Malaysia, Singapore and Thailand, with network trials in South Korea, Japan and China. The DataTAC networks established in Asia were more extensive than the corresponding networks in either Europe or the US.

 

An example of widespread adoption of a particular mobile data service has been the SMS capability of GSM and other digital cellular technologies. SMS, which allows the sending and receiving of basic text messages, became very popular throughout Asia, with remarkable growth being experienced in the Philippines and Malaysia, as well as in China.

 

The business plans of the majority of mobile operators have been built on the assumption that the key to further revenue growth lies in the ability to offer more value-added services and, in particular, access to the Internet. A number of technologies are competing for the region’s mobile Internet market. In Singapore, Hong Kong, South Korea, and a number of other countries, in an effort to chase this market, offerings based on the WAP standard were tried. Apart from South Korea, however, WAP failed to claim any significant share of the market. In Japan, by contrast, NTT DoCoMo launched its i-Mode service and its two rivals –SoftBank and KDDI – launched their own versions of i-Mode with dramatic success, with almost 50% of Internet users in Japan logging on from a mobile using one of these platforms. Another system that has supported mobile data, the GPRS, grew out of GSM. Labelled as a 2.5G technology, it has been adopted in a significant number of Asian markets.

 

The widespread adoption of HSDPA, a new generation (3.5G) mobile telephone protocol, is also noted throughout Asia. It is an evolution of the WCDMA 3G standard, designed to increase the available data rate by a factor of 5 or more. In effect, it extends the capabilities of WCDMA in the same way that EV-DO extended CDMA2000, allowing higher data capacity (up to 14.4Mb/s). SK Telecom launched a commercial HSDPA network in 25 major cities in South Korea in May 2006, offering customers what it claimed was the world’s first commercial HSDPA-enabled mobile handset, the Samsung SCH-W200. This was followed SmarTone-Vodafone launching a system in Hong Kong in June 2006, providing a data speed of 1.8Mb/s. Others have quickly followed.

 

Wireless broadband in Asia

After a somewhat tentative start, wireless broadband access in its various forms is starting to take hold in Asia. This has seen a flurry of activity as operators rush to acquire the necessary frequency licences. The sector had experienced problems earlier on involving unreliable equipment and network design faults. These have become things of the past. The challenge still facing the industry, however, is to establish viable business models that allow wireless to compete with the more established service offerings – DSL and cable modem platforms in the case of fixed wireless broadband and next generation mobile telephony platforms in the case of mobile wireless broadband. Wireless broadband systems are expected to eventually become a key feature of the broadband access landscape across Asia. Apart from WiFi and WiMAX platforms, wireless technologies include LMDS and MMDS.

 

For some years now, despite high equipment prices and security issues inhibiting adoption, wireless broadband services have been appearing in a piecemeal fashion across the region, notably in airport lounges, transport hubs and hotels, particularly offering mobile travellers immediate broadband connectivity.

 

As with other high technology services, it is the developed economies that have been leading the way in this segment of the telecom market in Asia. At the same time, however, wireless broadband technologies are certain to prove increasingly popular in the developing markets as they offer a powerful means of by-passing the incumbent’s infrastructure, especially the ‘last mile’ and also accessing customers where the incumbent’s infrastructure finds it difficult. These possibilities will become even more attractive as the cost of equipment falls with more roll-outs occurring and the market demand volume rising. This pattern has already started to emerge.

 

While there has been some activity in the providing of WiMAX networks, the real test will be the advent of mobile WiMAX. The initial roll-out of mobile WiMAX in Asia has begun but it has been a cautious start. The technology continues to be strongly supported at this stage of its development. The big question is whether it will become a mass market platform or simply satisfy a niche market need.

 

It should be noted that gathering statistics for broadband subscribers in Asia has become difficult with the advent of wireless services and hotspots. One phenomenon that makes it difficult is the practice of service ‘bundling’ by operators. Korea Telecom, for example, had a large number of WiFi subscribers, approximately two-thirds of which were ‘bundled’ as subscribers on the operator’s DSL service.

 

 

Data in this report is the latest available at the time of preparation and may not be for the current year.

 

 

 

Table of Contents

  • 1. Afghanistan
    • 1.1 Mobile data
    • 1.2 Wireless broadband
      • 1.2.1 Internet cafes
  • 2. Armenia
    • 2.1 Mobile data
    • 2.2 Wireless broadband
      • 2.2.1 Wireless Internet
      • 2.2.2 Arminco Global Telecommunications
  • 3. Bangladesh
    • 3.1 Mobile data
      • 3.1.1 Overview
      • 3.1.2 Short Message Service (SMS)
      • 3.1.3 Mobile portal service
      • 3.1.4 Wireless Internet
    • 3.2 Wireless broadband
      • 3.2.1 AlwaysOn
      • 3.2.2 WiMAX
  • 4. Bhutan
    • 4.1 Mobile data
    • 4.2 Wireless broadband
      • 4.2.1 Samden Tech
  • 5. Cambodia
    • 5.1 Mobile data
      • 5.1.1 Cambodia GSM (MobiTel)
    • 5.2 Wireless broadband
      • 5.2.1 MediaRing’s acquisition of AngkorNet
      • 5.2.2 WiMAX
  • 6. China
    • 6.1 Mobile data
      • 6.1.1 Market overview
      • 6.1.2 Mobile data statistics
      • 6.1.3 Regulatory issues
      • 6.1.4 Satellite Terrestrial Interactive Multi-service Infrastructure (STiMi) platform
      • 6.1.5 Short Message Service (SMS)
      • 6.1.6 Multimedia Messaging Service (MMS)
      • 6.1.7 Wireless Application Protocol (WAP)
      • 6.1.8 General Packet Radio Service (GPRS)
      • 6.1.9 Push-to-talk (PTT)
      • 6.1.10 Enhanced Data for GSM Evolution (EDGE)
      • 6.1.11 Broadband wireless data services
      • 6.1.12 BlackBerry
      • 6.1.13 Mobile TV
    • 6.2 Mobile content and applications
      • 6.2.1 Market overview
      • 6.2.2 A surge in new applications development
      • 6.2.3 Global positioning systems (GPS)
      • 6.2.4 M-commerce
      • 6.2.5 Mobile Video-on-Demand (VoD)
      • 6.2.6 Mobile gaming
      • 6.2.7 Instant Message (IM) search services
      • 6.2.8 Ringtones
      • 6.2.9 Mobile music
      • 6.2.10 Push email
    • 6.3 Wireless broadband
      • 6.3.1 Wireless Local Area Networks (WLANs)
      • 6.3.2 WiFi
      • 6.3.3 World Interoperability for Microwave Access (WiMAX)
      • 6.3.4 Analysis – WiMAX still not high on the agenda in China – April 2007
      • 6.3.5 Analysis – WiMAX – September 2007
      • 6.3.6 WLAN Authentication and Privacy Infrastructure (WAPI)
      • 6.3.7 Wireless Local Loop (WLL)
      • 6.3.8 Broadband Fixed Wireless Access (BFWA)/Local Multipoint Distribution System (LMDS)
      • 6.3.9 Broadband via satellite
  • 7. Georgia
    • 7.1 Wireless broadband
      • 7.1.1 WiMAX
  • 8. Hong Kong
    • 8.1 Mobile data
      • 8.1.1 Short Message Service (SMS)
      • 8.1.2 Multimedia Message Service (MMS)
      • 8.1.3 Wireless Application Protocol (WAP)
      • 8.1.4 General Packet Radio Service (GPRS)
      • 8.1.5 Push-to-talk over Cellular (PoC)
      • 8.1.6 High-Speed Circuit-Switched Data (HSCSD)
      • 8.1.7 Enhanced Data for GSM Evolution (EDGE)
      • 8.1.8 High-Speed Downlink Packet Access (HSDPA)
      • 8.1.9 Mobile TV
      • 8.1.10 Wireless data
    • 8.2 Mobile content and applications
    • 8.3 Wireless broadband
      • 8.3.1 Wireless Internet
      • 8.3.2 SmarTone Broadband Services
  • 9. India
    • 9.1 Mobile data
      • 9.1.1 Market overview
      • 9.1.2 Short Message Service (SMS)
      • 9.1.3 Multimedia Messaging Service (MMS)
      • 9.1.4 General Packet Radio Service (GPRS)
      • 9.1.5 Push-to-talk over Cellular (PoC)
      • 9.1.6 Binary Runtime Environment for Wireless (BREW)
      • 9.1.7 Enhanced Data for GSM Evolution (EDGE)
      • 9.1.8 Mobile entertainment
      • 9.1.9 i-mode
      • 9.1.10 BlackBerry
      • 9.1.11 Mobile TV
    • 9.2 Mobile content and applications
      • 9.2.1 Gaming
    • 9.3 Wireless broadband
      • 9.3.1 WiMAX
      • 9.3.2 Satellite
  • 10. Indonesia
    • 10.1 Mobile data
      • 10.1.1 Short Message Service (SMS)
      • 10.1.2 Multimedia Messaging Service (MMS)
      • 10.1.3 Mobile TV
      • 10.1.4 Other services
    • 10.2 Wireless broadband
      • 10.2.1 World Interoperability for Microwave Access (WiMAX)
      • 10.2.2 Wireless LANs (WLAN)
      • 10.2.3 Internet via satellite
  • 11. Japan
    • 11.1 Mobile data
      • 11.1.1 Analysis – mobile data market
      • 11.1.2 Mobile Internet
      • 11.1.3 Short Message Service (SMS)
      • 11.1.4 Multimedia Messaging Service (MMS)
      • 11.1.5 General Packet Radio Service (GPRS)
      • 11.1.6 Push-to-talk (PTT)
      • 11.1.7 BlackBerry
    • 11.2 Mobile content and applications
      • 11.2.1 Content for mobile market
      • 11.2.2 Global Positioning System (GPS)
      • 11.2.3 M-commerce/m-cash
      • 11.2.4 Mobile gaming
      • 11.2.5 Mobile conferencing
      • 11.2.6 Mobile videoconferencing / mobile video
      • 11.2.7 Mobile TV and radio
      • 11.2.8 Mobile ringtone and music downloads
      • 11.2.9 QR code readers
      • 11.2.10 Mobile books
      • 11.2.11 Mobile Applications
    • 11.3 Wireless broadband
      • 11.3.1 Wireless LAN (WLAN)
      • 11.3.2 Major WLAN providers
      • 11.3.3 WiMAX
      • 11.3.4 Voice over WLAN (VoWLAN)
      • 11.3.5 Ultra Wideband (UWB)
      • 11.3.6 Local Multipoint Distribution System (LMDS)
      • 11.3.7 Broadband Internet via satellite
  • 12. Kazakhstan
    • 12.1 Mobile data
      • 12.1.1 GSM-Kazakhstan (K’Cell)
      • 12.1.2 Kar-Tel (K-Mobile)
  • 13. Laos
    • 13.1 Wireless broadband
      • 13.1.1 Wireless broadband statistics
  • 14. Malaysia
    • 14.1 Mobile data
      • 14.1.1 Short Message Services (SMS)
      • 14.1.2 Multimedia Messaging Service (MMS)
      • 14.1.3 Wireless Application Protocol (WAP)
      • 14.1.4 General Packet Radio Service (GPRS)
      • 14.1.5 InterReach Unison
      • 14.1.6 Mobile TV/Video on Demand (VoD)
    • 14.2 Mobile content and applications
      • 14.2.1 Gaming
      • 14.2.2 M-commerce (micropayments)
      • 14.2.3 Blogging
    • 14.3 Wireless broadband
      • 14.3.1 Overview
      • 14.3.2 WiMAX
      • 14.3.3 Time dotCom
      • 14.3.4 NasionCom
      • 14.3.5 Maxis Net
      • 14.3.6 iZZinet
      • 14.3.7 Internet via satellite
  • 15. Mongolia
    • 15.1 Wireless broadband
  • 16. Myanmar
    • 16.1 Mobile data
      • 16.1.1 Mobile broadcasting
    • 16.2 Wireless broadband
      • 16.2.1 WiMAX
  • 17. Nepal
    • 17.1 Mobile data
      • 17.1.1 Nepal Telecom
    • 17.2 Wireless broadband
      • 17.2.1 WiFi network for remote villages
  • 18. Pakistan
    • 18.1 Mobile data
      • 18.1.1 SMS
      • 18.1.2 MMS
      • 18.1.3 Mobile TV
    • 18.2 Wireless broadband
      • 18.2.1 WiMAX
      • 18.2.2 Internet via satellite
  • 19. Philippines
    • 19.1 Mobile data
      • 19.1.1 Short Message Service (SMS)
      • 19.1.2 Multimedia Message Service (MMS)
      • 19.1.3 Wireless Application Protocol (WAP)
      • 19.1.4 General Packet Radio Service (GPRS)
      • 19.1.5 Enhanced Data Rates for GSM Evolution (EDGE)
      • 19.1.6 Mobile TV
    • 19.2 Mobile content and applications
      • 19.2.1 Mobile tracking
      • 19.2.2 M-commerce
    • 19.3 Wireless broadband
      • 19.3.1 Market overview
      • 19.3.2 Broadband Philippines
      • 19.3.3 Next Mobile
      • 19.3.4 Meridian
      • 19.3.5 Pacific Internet (PacNet)
      • 19.3.6 BellTel
      • 19.3.7 Globe Telecom
      • 19.3.8 WiFi
      • 19.3.9 WiMAX
      • 19.3.10 BlackBerry
      • 19.3.11 Internet via satellite
  • 20. Singapore
    • 20.1 Mobile data
      • 20.1.1 Short Messaging Service (SMS)
      • 20.1.2 Multimedia Messaging Service (MMS)
      • 20.1.3 Wireless Application Protocol (WAP)
      • 20.1.4 General Packet Radio Service (GPRS)
      • 20.1.5 i-mode
      • 20.1.6 Other developments
      • 20.1.7 M1
      • 20.1.8 StarHub
      • 20.1.9 Mobile TV
    • 20.2 Mobile content and applications
      • 20.2.1 Location-based services
    • 20.3 Wireless broadband
      • 20.3.1 Overview
      • 20.3.2 Allocation of wireless broadband spectrum
      • 20.3.3 Local Multipoint Distribution System (LMDS)
      • 20.3.4 WiFi
      • 20.3.5 The Wireless@SG initiative
      • 20.3.6 Ultra-Wideband (UWB)
      • 20.3.7 Internet via satellite
  • 21. South Korea
    • 21.1 Mobile data
      • 21.1.1 Market overview
      • 21.1.2 Mobile Internet
      • 21.1.3 Short Message Service (SMS)
      • 21.1.4 Multimedia Messaging Service (MMS)
      • 21.1.5 Wireless Application Protocol (WAP)
      • 21.1.6 Push-to-talk (PTT)
      • 21.1.7 Mobile TV broadcasting/Digital Multimedia Broadcasting (DMB)
      • 21.1.8 Mobile Video-on-Demand (mobile VoD)
    • 21.2 Mobile content and applications
      • 21.2.1 Overview
      • 21.2.2 Video calls
      • 21.2.3 Position location system/Global Positioning Systems (GPS)
      • 21.2.4 Automobile telematics
      • 21.2.5 M-commerce/m-payment
      • 21.2.6 Mobile banking (m-banking)
      • 21.2.7 M-government
      • 21.2.8 M-magazines
      • 21.2.9 M-Big Macs
      • 21.2.10 M-movies
      • 21.2.11 Remote home monitoring
      • 21.2.12 Multi-lingual service
    • 21.3 Wireless broadband
      • 21.3.1 Overview
      • 21.3.2 Wireless Local Area Network (WLAN)/Wireless Fidelity (WiFi)
      • 21.3.3 Wireless Internet Platform for Interoperability (WIPI)
      • 21.3.4 Broadband Wireless Local Loop (B-WLL)
      • 21.3.5 Wireless Broadband (WiBro)
      • 21.3.6 WiMAX
      • 21.3.7 Broadband via satellite
      • 21.3.8 Ultra Wideband (UWB) Wireless Personal Area Network (WPAN)
      • 21.3.9 Hanaro Telecom/HanaNet
  • 22. Sri Lanka
    • 22.1 Mobile data
      • 22.1.1 Dialog Telekom (MTN)
    • 22.2 Wireless broadband
      • 22.2.1 WiMAX
  • 23. Taiwan
    • 23.1 Mobile data
      • 23.1.1 Short Message Service (SMS)
      • 23.1.2 Multimedia Messaging Service (MMS)
      • 23.1.3 Wireless Application Protocol (WAP)
      • 23.1.4 General Packet Radio Service (GPRS)
      • 23.1.5 Mobile Internet
      • 23.1.6 Video calls
      • 23.1.7 Push-to-talk (PTT)
      • 23.1.8 WiMAX
    • 23.2 Wireless broadband
      • 23.2.1 WiMAX
      • 23.2.2 M-Taiwan project
  • 24. Tajikistan
    • 24.1 Wireless broadband
      • 24.1.1 WiMAX
  • 25. Thailand
    • 25.1 Mobile data
      • 25.1.1 Short Message Service (SMS)
      • 25.1.2 Multimedia Message Service (MMS)
      • 25.1.3 Smart phones
      • 25.1.4 Push-to-talk over Cellular (PoC)
      • 25.1.5 Global Positioning System (GPS) service
    • 25.2 Mobile content and applications
    • 25.3 Wireless broadband
      • 25.3.1 Overview
      • 25.3.2 WiMAX
      • 25.3.3 Internet via satellite
  • 26. Uzbekistan
    • 26.1 Wireless broadband
      • 26.1.1 WiMAX
  • 27. Vietnam
    • 27.1 Mobile data
      • 27.1.1 Short Message Service (SMS)
      • 27.1.2 Multimedia Message Service (MMS)
      • 27.1.3 Instant Messaging (IM)
      • 27.1.4 Wireless Application Protocol (WAP)
      • 27.1.5 General Packet Radio Service (GPRS)
      • 27.1.6 Enhanced Data for GSM Evolution (EDGE)
    • 27.2 Mobile content and applications
    • 27.3 Wireless broadband
      • 27.3.1 Satellite Internet
  • 28. Glossary of Abbreviations
  • Table 1 – Mobile data revenues: top three countries – 2006
  • Table 2 – China Mobile mobile data service users and annual change – 2004 - 2007
  • Table 3 – China Unicom CDMA 1X wireless data users and annual change – 2004 - 2007
  • Table 4 – China Mobile and China Unicom mobile VAS revenue – 2007
  • Table 5 – China Mobile Value Added Business revenue breakdown & annual change – 2006 - 2007
  • Table 6 – China Mobile VAS revenue breakdown (selected items) & annual change – 2006 - 2007
  • Table 7 – China Mobile VAS subscribers (selected items) & annual change – 2006 - 2007
  • Table 8 – Growth of text messages (SMS) in China and annual change – 2000 - 2007
  • Table 9 – China Mobile SMS usage volume and annual change – 2003 - 2007
  • Table 10 – China Unicom SMS usage by network and annual change – 2005 - 2007
  • Table 11 – CNNIC WAP usage report – March 2007
  • Table 12 – Monthly SMS messages sent and received in Hong Kong – 2002 - 2007
  • Table 13 – SMS statistics for special days in Hong Kong – 2005 - 2008
  • Table 14 – 2.5G subscribers in Hong Kong – 2002 - 2007
  • Table 15 – Mobile wireless Internet subscribers by provider in Japan – January 2008
  • Table 16 – Mobile wireless Internet subscriber growth in Japan – 2000 - 2008
  • Table 17 – ‘New type’ WAN – subscribers in Japan – 2002 - 2007
  • Table 18 – ‘New type’ WAN services subscriptions in Japan – September 2007
  • Table 19 – FWA subscribers in Japan – 2002 - 2007
  • Table 20 – Wireless broadband subscribers in Laos - June 2007
  • Table 21 – Wireless broadband subscribers by ISP and access type in Laos – 2006
  • Table 22 – Wireless broadband subscribers in Malaysia – 2007
  • Table 23 – Total SMS messages per month in Singapore – 2004 - 2008
  • Table 24 – Wireless broadband subscribers in Singapore - February 2008
  • Table 25 – Wireless broadband market share in Singapore – February 2008
  • Table 26 – Wireless Internet subscribers and market share in South Korea – November 2007
  • Table 27 – Wireless users by access type in South Korea - 2006
  • Table 28 – Mobile data revenue as proportion of total mobile revenue in Taiwan – 2001 - 2007
  • Table 29 – SMS message volume and revenue in Taiwan – 2000 - 2007
  • Table 30 – WAP subscribers in Taiwan – 2001 - 2006
  • Table 31 – GPRS subscribers in Taiwan – 2001 - 2006
  • Table 32 – Mobile Internet subscribers in Taiwan – 2001 - 2007
  • Table 33 – Mobile Internet subscribers by access method in Taiwan – 2007
  • Table 34 – 2.5GHz spectrum winners in Taiwan
  • Exhibit 1 – Wireless Internet operators and services in South Korea
  • Exhibit 2 – Comparison of S-DMB and T-DMB application in South Korea
  • Exhibit 3 – Estimated B-WLL frequencies, bandwidth and applications in South Korea
  • Exhibit 4 – LMCS network operators in South Korea
  • Exhibit 5 – Mobile data licence winners in Taiwan

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Number of pages 195

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Last updated 3 Sep 2008
Update History

Analyst: Stephen McNamara

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