Israel - Mobile Infrastructure, Broadband, Operators - Statistics and Analyses

Synopsis

In 2017 Israel’s mobile market is served by five mobile network operators. In recent years, there have been some changes however with Partner stepping away from its branding partnership with Orange and Golan Telecom becoming available for acquisition. In January Electra Consumer Products company agreed to acquire Golan and forged a network sharing deal with Cellcom. There is also Bezeq’s Pelephone, Cellcom and HOT Mobile. The Israeli mobile market has seen a decline in the number of MVNOs in recent years.

Factors that have helped drive competition include full mobile number portability and regulatory barriers that prevent operators from linking sales of handsets to services, or offering discounts to customers that commit to longer periods. Strong competition has led to operators focusing on mobile data and content opportunities as well as on costs, resulting in a number of infrastructure sharing agreements. Cellcom, Pelephone, Partner, Golan Telecom, Hot Mobile, and Marathon Mobile all won spectrum in a 4G LTE auction concluded in January 2015.

Key developments:

In January 2016 Partner Communications opted to terminate its licensing deal with Orange; Following regulatory approval, Partner, Cellcom, and Pelephone used existing or borrowed spectrum to launch LTE services ahead of the 4G auction; In 2015 the Ministry of Communication published a network-sharing policy.

Companies covered in this report:

Cellcom, Partner (formerly Orange), Pelephone (Bezeq), HOT Mobile, Golan Telecom, Rami Levy, Marathon Mobile/Marathon 018 Xphone, Rounds.

Table of Contents

  • 1. Synopsis
  • 2. Market analysis
    • 2.1 Recent developments
  • 3. Mobile statistics
    • 3.1 General statistics
    • 3.2 Mobile data
      • 3.2.1 SMS and MMS
      • 3.2.2 OTT messaging services
    • 3.3 Mobile broadband statistics
  • 4. Regulatory issues
    • 4.1 Connection charges
    • 4.2 Licensing
      • 4.2.1 Award of 3G mobile licences
    • 4.3 LTE Spectrum
    • 4.4 Roaming
    • 4.5 MTRs
    • 4.6 Early termination fee reduction
    • 4.7 MNP
    • 4.8 Network sharing
  • 5. Mobile infrastructure
    • 5.1 Brief intro analogue networks
    • 5.2 Digital networks
      • 5.2.1 GSM
      • 5.2.2 3G
      • 5.2.3 LTE
    • 5.3 IoT and M2M networks
  • 6. Major mobile operators
    • 6.1 Operators
      • 6.1.1 Cellcom
      • 6.1.2 Partner Communications Company (formerly Orange)
      • 6.1.3 Pelephone (Bezeq)
      • 6.1.4 HOT Mobile
      • 6.1.5 Golan Telecom
    • 6.2 MVNOs
      • 6.2.1 Historical background
      • 6.2.2 Current market
  • 7. Mobile content and applications
    • 7.1 m-commerce
    • 7.2 m-advertising
    • 7.3 m-TV
    • 7.4 Apps
  • 8. Mobile handsets
  • 9. Related reports
  • Table 1 – Historic - Mobile subscribers and penetration rate - 1995 - 2004
  • Table 2 – Mobile subscribers and penetration rate – 2005 - 2016
  • Table 3 – Mobile operators’ market share – 2010 - 2015
  • Table 4 – Active mobile broadband subscriptions – 2010 - 2016
  • Table 5 – Cellcom – Consolidated revenue and operating profit – 2005 – Q2 2016
  • Table 6 – Cellcom – mobile subscribers and ARPU – 2005 – Q2 2016
  • Table 7 – Partner – revenue and operating profit – 2005 – Q2 2016
  • Table 8 – Partner – subscribers, MOU and ARPU – 2005 – Q2 2016
  • Table 9 – Pelephone – revenue and operating profit – 2003 – 2015
  • Table 10 – Pelephone – Subscribers and ARPU – 2005 - 2015
  • Table 11 – HOT Mobile – Subscribers and ARPU – 2010 – Q2 2016
  • Table 12 – Israel - Smart phone market share by manufacturer – 2013; 2014

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